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Somnath Adak Resigns as CEO of APTT, Lu Fang-Ming Takes Over?blur=25

Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities

e4m Staff Jul 15, 2026 1:49 PM

Nitin Karkare Celebrates 40 Years of Leadership at Ulka Advertising?blur=25

From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn

e4m Staff Jul 15, 2026 10:37 AM

Ankur Parmar | Mahindra Lifespace Developers Ltd?blur=25

Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted

Sandhi Sarun Jul 14, 2026 8:59 AM

Jasmin Sohrabji?blur=25

At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up

e4m Staff Jul 8, 2026 6:24 PM

Shouvik Mukherjee?blur=25

Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum

e4m Staff Jul 6, 2026 11:08 AM

Future of Marketing: Emphasizing Attentive Reach Over Simple Metrics?blur=25

Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more

Simran Sabherwal Jul 1, 2026 9:31 AM

IBM Appoints Omnicom Media as Global Media Agency of Record?blur=25

The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions

e4m Staff Jun 30, 2026 11:32 AM

Daryl Lee Resigns as Chairman of McCann After Two Decades?blur=25

Daryl Lee  has been associated with IPG for nearly 2 decades

e4m Desk Jun 27, 2026 12:29 PM

George Manas on Omnicom's Agile Future Post-IPG Acquisition?blur=25

Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites

Neeta Nair Jun 27, 2026 9:27 AM

Omnicom Media Becomes World's Largest Media Network After IPG Merger?blur=25

According to COMvergence Final 2025 Global & Regional Billings Rankings, the combined entity reported $75.6 bn at the end of 2025, ahead of WPP by $11.8 billion and Publicis Groupe by $13.2 billion

e4m Staff Jun 26, 2026 9:49 AM

Real Money Gaming Sector Seeks GST Relief After Supreme Court Ruling?blur=25

Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms

Imran Fazal Jun 26, 2026 9:22 AM

Omnicom's Vision for the Future of Advertising at Cannes Lions 2026?blur=25

Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem

Team Impact Jun 26, 2026 9:12 AM

Pradhyumna Ingle Takes Charge as Henkel's Country President for India?blur=25

Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies

e4m Staff Jun 25, 2026 6:21 PM

Ellen Griffin and Charlotte Lee?blur=25

Ellen Griffin, Global Brand President, OMD, and Charlotte Lee, President, OMD APAC, discuss why innovation is flowing from APAC to the world, and what the Omnicom-IPG integration means for future

Neeta Nair Jun 25, 2026 8:51 AM

Tushar Vyas Leaves WPP After 25 Years to Pursue New Ventures?blur=25

Vyas has been Chief Strategy Officer - India at WPP since January 2023

e4m Desk Jun 24, 2026 2:23 PM

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

Roadstar's Future as India's OOH Currency Depends on Agency Support?blur=25

With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency

Kanchan Srivastava Jun 23, 2026 8:16 AM

Lodestar UM Secures AMFI's Integrated Media Mandate?blur=25

Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities

e4m Staff Jun 19, 2026 11:10 AM

Connecting Content, Commerce, and Consumer Journeys in Marketing?blur=25

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

Harsh Shrivastava?blur=25

Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement

e4m Staff Jun 18, 2026 2:08 PM

HDFC Bank’s MarTech Bet: Build The Railroads Before AI Takes Over?blur=25

HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.

Brij Pahwa Jun 17, 2026 11:23 AM

Sumit Patil Joins WPP Media as New Business Director?blur=25

Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited

e4m Desk Jun 16, 2026 1:30 PM

Publicis Media x Hewlett-Packard?blur=25

The account is valued at an estimated $250 million, according to reports

e4m Staff Jun 12, 2026 8:24 AM

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

Joey Zhao Takes Helm as CEO of Omnicom Media China?blur=25

Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities

e4m Desk Jun 5, 2026 8:25 AM

Javier Campopiano Joins Publicis as CCO for Leo Constellation?blur=25

Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation

e4m Staff Jun 3, 2026 7:58 AM

WPP Media Elevates Jaison Dsouza to Senior Director Role?blur=25

In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels

e4m Desk May 28, 2026 9:38 AM

Sanjay Tripathy?blur=25

Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader

e4m Staff May 24, 2026 12:15 PM

Prasoon Joshi Honoured at Goafest 2026 for Prasar Bharati Role?blur=25

The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media

e4m Staff May 22, 2026 2:03 PM

Javier Campopiano exiting Omnicom Advertising Group leadership role?blur=25

Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG

e4m Staff May 19, 2026 8:20 AM

TK Arun appointed Editor of Economic and Political Weekly?blur=25

TK Arun has previously been associated with The Economic Times and The Observer of Business and Politics

e4m Staff May 16, 2026 8:45 AM

As D2C brands go offline, can omnichannel growth stay profitable??blur=25

The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships

Sunidhi Vijay May 13, 2026 8:55 AM

Nicolas Tran Dinh elevated to APAC Digital and Media Director at Colgate-Palmolive?blur=25

In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region

e4m Desk May 12, 2026 12:55 PM

wpp-jlr?blur=25

Incumbent agency of the British carmaker is US-based Omnicom. In India, the account is estimated to be Rs 400 Cr

e4m Staff May 8, 2026 4:32 PM

Christine Gambino appointed CEO of Omni at Omnicom?blur=25

Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK

e4m Staff May 5, 2026 7:51 AM

Paras Mehta resigns from IPG Mediabrands India?blur=25

Mehta was Senior Vice President, India, at IPG Mediabrands

e4m Staff May 4, 2026 4:47 PM

Kartik Sharma-Shripad Kulkarni?blur=25

Kartik Sharma, Group CEO, Omnicom Media India, speaks to Shripad Kulkarni on why attribution is not a science problem — it is a courage problem

Shripad Kulkarni May 2, 2026 8:56 AM

Omnicom Q1?blur=25

Revenue from operations in the first quarter of 2026 increased 6.7% to $5.6 billion as compared to the first quarter of 2025

e4m Staff Apr 29, 2026 10:55 AM

Suraj Raman appointed VP Digital Planning Performance at Omnicom Media India?blur=25

Raman joins Omnicom Media from Mahindra and Mahindra where he was the Digital Head

e4m Staff Apr 28, 2026 7:48 AM

ads?blur=25

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content evolution, flawed metrics and frequency fatigue

Kanchan Srivastava Apr 27, 2026 8:35 AM