mn
Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy
e4m Staff Aug 31, 2026 1:18 PM
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
e4m Staff Aug 31, 2026 11:03 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
Prior to the elevation, she served as Strategy & Transformation Leader
e4m Staff Aug 19, 2026 3:21 PM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Noor Fathima Warsia Jul 30, 2026 1:50 PM
Dr Annurag Batra writes about Shashi Sinha’s legacy, kindness and leadership, and why Shashi 2.0 marks a new beginning
Annurag Batra Jul 29, 2026 6:33 PM
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Imran Fazal Jul 29, 2026 11:48 AM
As Shashi Sinha steps away from Omnicom, marketing expert Dr. Kushal Sanghvi bids farewell not just to a towering business leader, but to one of the most humble & influential mentors media has known
Dr Kushal Sanghvi Jul 29, 2026 10:08 AM
Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan and Japan
e4m Staff Jul 29, 2026 9:15 AM
Core operations revenue climbed 6.1% organically to $6 billion in the quarter
e4m Staff Jul 29, 2026 8:52 AM
Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders
Yesudas S Pillai Jul 28, 2026 6:58 PM
Raktim Das, CEO, Zee Media Corporation Limited engaged in a fireside chat at e4m TechManch 2026 and spoke on the sector’s challenges and the need for transformation
e4m Staff Jul 28, 2026 3:24 PM
Rajeev Beotra describes Shashi Sinha beyond his professional achievements—as a leader respected for his humility and the bonds he creates
Rajeev Beotra Jul 28, 2026 1:18 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function
Ganapathy Viswanathan Jul 28, 2026 12:10 PM
As Shashi Sinha moves on from Omnicom Group, Rajiv Dubey, Head of Media at Dabur India, terms him as one of the industry's most respected thought leaders
e4m Staff Jul 28, 2026 11:30 AM
As Shashi Sinha moves on from Omnicom Group, Shubhranshu Singh describes the veteran’s journey beyond professional milestones
Shubhranshu Singh Jul 28, 2026 11:20 AM
A trailblazer in every sense, Sinha’s career spans nearly four decades of redefining how media is planned, bought, and measured in India
Kanchan Srivastava Jul 28, 2026 9:26 AM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
Kanchan Srivastava Jul 22, 2026 9:03 AM
Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities
e4m Staff Jul 15, 2026 1:49 PM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal Jul 1, 2026 9:31 AM
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
e4m Staff Jun 30, 2026 11:32 AM

















