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Guest Column: MK Anand, MD & CEO, Times Network, highlights digital transformation, data-driven & dynamic content and subscription-based model as some of the key trends
Conceptualized by AutumnGrey, the campaign ‘2020 ke Dost of the year’ gives people a chance to acknowledge these relationships
exchange4media Staff Jan 2, 2021 4:00 PM
We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020
exchange4media Staff Jan 1, 2021 8:45 AM
Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’
B Surendar Jan 1, 2021 8:41 AM
Amit Adarkar, CEO, Ipsos India, says, according to the study, customers who have unhelpful and frustrating customer service interactions are likely to take their business elsewhere
exchange4media Staff Dec 30, 2020 3:25 PM
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers
Rubeena Singh Dec 11, 2020 8:56 AM
Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar
exchange4media Staff Dec 4, 2020 4:04 PM
The campaign has been conceptualized by Autumn Grey & Utopians
exchange4media Staff Nov 16, 2020 2:00 PM
The films will premiere this Saturday, October 31, 2020, at 9:00 PM and 11:00 PM respectively
exchange4media Staff Oct 30, 2020 1:40 PM
The company's worldwide revenue in the third quarter of 2020 decreased by 11.5% to $3,206.5 million from $3,623.8 million in the third quarter of 2019 due to effects of COVID-19
exchange4media Staff Oct 28, 2020 8:23 AM
The company has announced the launch of Airtel IQ, a cloud-based omnichannel communications platform
exchange4media Staff Oct 26, 2020 2:03 PM
The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’
exchange4media Staff Oct 24, 2020 8:43 AM
Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics
exchange4media Staff Oct 19, 2020 12:53 PM
Kick-starting the Dussehra season, Movies NOW and MNX brings an exciting selection of Hollywood blockbusters which will air every night at 9pm from October 16 - 25
exchange4media Staff Oct 15, 2020 7:10 PM
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
exchange4media Staff Oct 14, 2020 3:10 PM
The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale
exchange4media Staff Oct 9, 2020 12:24 PM
Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year
Naziya Alvi Rahman Oct 8, 2020 9:16 AM
Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels
exchange4media Staff Oct 6, 2020 11:49 AM
Other elected members to the executive committee include Anand Bhadkamkar, Kunal Lalani, Mohit Joshi, Pranav Premnarayen, Rana Barua and Vivek Srivastava
exchange4media Staff Sep 22, 2020 9:57 AM
