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According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani 4 hours ago

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The brand's first 360-degree ad campaign has been designed and conceptualized by Havas Worldwide India

exchange4media Staff Jan 11, 2022 12:32 PM


OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM


At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world

exchange4media Staff Dec 24, 2021 9:09 AM

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At the recently held e4m-Xaxis Programmatic Summit, a chatroom discussed what marketers should be doing while chalking out their programmatic campaign strategy

exchange4media Staff Dec 21, 2021 8:55 AM

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At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’

exchange4media Staff Dec 20, 2021 9:02 AM


At the e4m Xaxis Programmatic Summit, the panellists Harshit Jain, Pankaj Singh Parihar, Smita Murarka, Hiren Shah & Gulab Patil outlined 'Significance of omnichannel Integration'

exchange4media Staff Dec 20, 2021 8:51 AM

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Xaxis Senior Director of Operational Excellence Tate delivered a keynote speech on 'Assessing the future of digital advertising,' at e4m-Xaxis Programmatic Summit

exchange4media Staff Dec 18, 2021 9:19 AM

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Sankalp Mehrotra, Vice President of Monetization, Flipkart, shared valuable insights on ‘Commerce advertising & programmatic’ in a fireside chat session at the e4m Xaxis Programmatic Summit

exchange4media Staff Dec 18, 2021 9:13 AM

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Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday

exchange4media Staff Dec 17, 2021 3:36 PM


India is witnessing significant growth in programmatic advertising, and this is just the beginning of an industry that is positioned to flourish

exchange4media Staff Dec 17, 2021 10:52 AM


The event will begin at 12 noon with the unveiling of e4m-Xaxis Report 2022 by e4m Co-founder Nawal Ahuja and Dimpy Yadav, General Manager, Xaxis India

exchange4media Staff Dec 17, 2021 9:11 AM


The company will manage the programmatic advertising platform’s inventories in India and globally

exchange4media Staff Dec 10, 2021 12:06 PM


Prior to joining VMLY&R, Hammacott was Regional Head of Experience at Publicis Sapient

exchange4media Staff Nov 9, 2021 10:55 AM


The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM


Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match

exchange4media Staff Oct 25, 2021 1:22 PM


A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application

exchange4media Staff Oct 21, 2021 2:30 PM


The new campaign also launches across media platforms from TV to social and print

exchange4media Staff Oct 4, 2021 12:03 PM

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The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive

Mansi Sharma Sep 24, 2021 8:17 AM


A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM