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Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones
e4m Staff Jul 12, 2026 8:00 AM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
Ruhail Amin Jun 17, 2026 9:10 AM
At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
HuellaNXT is a live programmatic infrastructure layer designed to scale interactive, AI-enabled and creatively rich advertising experience
e4m Staff May 18, 2026 4:59 PM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics
e4m Staff May 12, 2026 10:22 AM
Prior to his promotion, Aayush Chauhan held the role of Associate Director - Programmatic
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
According to a LinkedIn post written by him, he is now open to work in the capacity of an Independent Film Director/ Creative
e4m Staff Apr 29, 2026 7:05 PM
Prior to this, Emmanuel Marill was with Airbnb as Managing Director EMEA & ANZ
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
Lemma’s latest offering ‘Outdoor to Outcome' is a full-funnel tool driven by AI, connecting OOH exposure directly to digital engagement and outcomes
e4m Staff Apr 22, 2026 11:43 AM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers
Kanchan Srivastava Mar 17, 2026 8:44 AM
The campaign highlights Kenstar’s India-first air cooler range backed by a 5-Star BEE energy rating
e4m Staff Mar 12, 2026 12:17 PM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
The book is authored by senior journalist, Padma Shri awardee and noted writer Alok Mehta
e4m Staff Feb 22, 2026 12:46 PM
From experimentation to core content production, AI is now embedded across film, TV and OTT sectors
Kanchan Srivastava Feb 20, 2026 9:05 AM
At the 2026 India-France Innovation Forum, French President Emmanuel Macron highlighted a number of Indian-origin leaders heading some of the world’s most prominent companies
e4m Staff Feb 18, 2026 4:16 PM
Previously, Madhurima Bhattacharya served as Associate Director at Lemma
e4m Staff Feb 18, 2026 2:38 PM
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics
Anuja Jain Feb 13, 2026 9:11 AM
With 30-second ad spots reportedly averaging $8 million and top spots going past $10 million in this year’s NBCUniversal broadcast, brands are going all out to make their commercials memorable
Vaishnavi Deshpande Feb 5, 2026 6:43 PM
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
Yaap's mandate encompasses a full spectrum of digital marketing services
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
Across a series of films, Rohit Shetty brings humour, action, and larger-than-life moments to everyday wardrobe struggles
Aparna Sanyal will continue to be Managing Trustee at IAWRT - Chapter India for another year
e4m Staff Nov 24, 2025 1:38 PM
At e4m Confluence 2025, Teads India MD Tarun Ummat champions a unified data and attention-led omnichannel model to repair the cracks in India’s splintered media ecosystem
e4m Staff Nov 12, 2025 7:39 AM
Filmmaker and ad veteran Prasoon Pandey remembers his brother Piyush Pandey as a creative genius, mentor, and wild soul whose laughter and ideas defined Indian advertising
The appointment follows the resignation of Steve Coll, who moves on from the agency after two years
e4m Staff Oct 27, 2025 7:27 AM
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
By delivering campaigns that balance creativity with strategy, these filmmakers have reshaped the commercial landscape, setting new benchmarks for cultural relevance, emotional engagement
Soumya Gawri Oct 11, 2025 8:47 AM