ipl-2021
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The remaining 31 matches will be played in a three-week period somewhere between September 18 and October 10

exchange4media Staff May 26, 2021 8:34 AM

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Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup

Javed Farooqui May 25, 2021 9:20 AM

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According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament

exchange4media Staff May 10, 2021 9:51 AM

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The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal

exchange4media Staff May 7, 2021 12:54 PM

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Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

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Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

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While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source

Javed Farooqui May 4, 2021 9:04 AM

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Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

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Media experts discuss the network's decision to air the matches on the GEC during weekends; especially when there could be a dearth of fresh content in the coming days due to the lockdown

Sonam Saini Apr 22, 2021 8:16 AM

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As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year

exchange4media Staff Apr 20, 2021 3:45 PM

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Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges

Misbaah Mansuri Apr 20, 2021 8:57 AM

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As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season

Sonam Saini Apr 19, 2021 8:51 AM

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The music video, featuring Divyenndu, captures the emotions of a true-blue cricket fan who is passionately engrossed in the game and has a reaction to every match moment

exchange4media Staff Apr 18, 2021 6:00 PM

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Janhavi Parikh, MX TakaTak Business Head, talks about the short-video platform's IPL strategy

Javed Farooqui Apr 13, 2021 8:59 AM

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The franchise has also onboarded 25 partners, 10 more than the previous year

Javed Farooqui Apr 13, 2021 8:53 AM

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Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma Apr 10, 2021 8:12 AM