ipl-2021
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Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster

Sonam Saini Oct 19, 2021 9:00 AM

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Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams

Sonam Saini & Kanchan Srivastava Oct 18, 2021 8:59 AM

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The new service will integrate scoreboard and ball-to-ball commentary

exchange4media Staff Sep 21, 2021 12:09 PM

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Bids below the minimum amount of Rs 2000 crore will be rejected at BCCI's sole discretion and no reduction will be made to the amount even if the event format changes

Javed Farooqui Sep 16, 2021 8:50 AM

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upGrad's campaign will go Live on September 19, 2021 and will be running throughout the 2nd phase of the vivo IPL till October 15, 2021

exchange4media Staff Sep 14, 2021 1:56 PM

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The broadcaster has so far roped in 12 sponsors for the second leg of the tournament

Sonam Saini Sep 3, 2021 9:17 AM

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Over 300 brands are expected to advertise on the platform during the tournament

Javed Farooqui Aug 24, 2021 9:05 AM

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According to market sources, the platform might end up raking in Rs 700-750 crore worth of ad revenue from the entire season

Javed Farooqui Aug 12, 2021 8:03 AM

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With just 31 high-intensity matches left, IPL phase 2 offers unique opportunities to invest at relatively lower & affordable outlays in an array of advertising solutions to both big & small brands

exchange4media Staff Aug 6, 2021 5:09 PM

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The remaining 31 matches will be played in a three-week period somewhere between September 18 and October 10

exchange4media Staff May 26, 2021 8:34 AM

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Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup

Javed Farooqui May 25, 2021 9:20 AM

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According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament

exchange4media Staff May 10, 2021 9:51 AM

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The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal

exchange4media Staff May 7, 2021 12:54 PM

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Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

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Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

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While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source

Javed Farooqui May 4, 2021 9:04 AM

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Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

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Media experts discuss the network's decision to air the matches on the GEC during weekends; especially when there could be a dearth of fresh content in the coming days due to the lockdown

Sonam Saini Apr 22, 2021 8:16 AM