This past week saw exchange4media putting out news and very interesting analytical pieces on the issues concerning the industry, and the much-looked-forward IPL. We list here some of these articles for your weekend read. Take a look:
‘Winning the National Award made up for the feeling of not winning at Cannes’
Is IPL a good pitch for brands to hit it off with women customers?
Disney+ Hotstar to up ad rates for remaining IPL inventory by 20% from April 1
Delhi HC seeks reply from stakeholders about unencrypted channels on DD Free Dish
Star Disney sells 90% TV ad inventory for IPL 2021
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