Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content

exchange4media Staff Jan 31, 2023 4:46 PM


Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

exchange4media Staff Sep 20, 2022 10:30 AM

ICICI Bank?blur=25

The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders

exchange4media Staff Jun 23, 2022 12:08 PM

podcast 24?blur=25

The podcast will cover news and stories on a variety of subjects including politics, Bollywood, crime, women, health, history, education & sports

exchange4media Staff May 19, 2022 1:58 PM


Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

Rohit Raj?blur=25

Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing

Mansi Sharma Dec 22, 2021 9:13 AM

NXT Digital?blur=25

The company has received Rs 560.13 crore or 194% more than the rights issue size of Rs. 288.61 crore, which will help it pare its debt

exchange4media Staff Dec 2, 2021 7:07 PM

Piyush Goyal?blur=25

Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms

exchange4media Staff Dec 2, 2021 9:10 AM

Barkha Singh?blur=25

Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry

Mansi Sharma Nov 9, 2021 8:52 AM

Times Internet?blur=25

The company's net loss narrowed 79% to Rs 40.53 crore from Rs 196.06 crore

Javed Farooqui Nov 6, 2021 8:45 AM

Zaheer Khan?blur=25

The bowler will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports

exchange4media Staff Oct 13, 2021 5:07 PM

Netflix quora?blur=25

In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from characters' perspectives

exchange4media Staff Oct 4, 2021 12:21 PM

Amazon Pay?blur=25

As per regulatory filings accessed by Tofler, the payment platform has allotted 45 crore equity shares, aggregating to Rs 450 crore to Amazon Corporate Holdings &

exchange4media Staff Sep 24, 2021 1:23 PM

Sanjay Gupta?blur=25

Google India VP & MD Sanjay Gupta and YouTube Partnerships Director Satya Raghavan shared their views on digital video viewership during Brandcast 2021

exchange4media Staff Sep 16, 2021 8:49 AM

I&B Ministry?blur=25

With fact-checking arm 'PIB Fact Check', the government entity aims to verify information related to the Centre

exchange4media Staff Sep 15, 2021 9:28 AM

Health shots?blur=25

This health and wellness digital platform provides women with expert-recommended, industry influencer-supported and study-backed information on the go

exchange4media Staff Sep 14, 2021 6:50 PM


Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue

Sonam Saini Sep 14, 2021 8:47 AM

REA India?blur=25

The brand reflects the name of parent REA Group Ltd, a digital real estate company, headquartered in Melbourne, Australia with a market cap of A$20 billion

exchange4media Staff Sep 7, 2021 12:30 PM


The campaign, launched globally on July 30th, invites users to explore the world of AR & have immersive experiences that they can share with friends and family

exchange4media Staff Sep 3, 2021 12:19 PM

Gaming Online?blur=25

It was the first state to ban online and fantasy gaming for promoting gambling

exchange4media Staff Aug 27, 2021 12:12 PM