digital-platform
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, will come into force from February 20, 2026
e4m Staff Feb 10, 2026 6:40 PM
Before moving into the regional CEO role, Kim was responsible for Cheil Worldwide’s digital platform business
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about transforming digital engagement into lasting brand loyalty beyond temporary clicks and viral moments
Shantomoy Ray Oct 6, 2025 7:50 AM
Interested applicants should have two to six years of experience working in the relevant field.
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
e4m Staff Aug 14, 2024 9:24 AM
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
e4m Staff Apr 26, 2024 3:36 PM
The Council said the MIB has expressed concern that some delinquent platforms have been resorting to projection of excessive vulgarity, obscenity and profanity in their content
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
exchange4media Staff Jan 31, 2023 4:46 PM
Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV
exchange4media Staff Sep 20, 2022 10:30 AM
The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders
exchange4media Staff Jun 23, 2022 12:08 PM
The podcast will cover news and stories on a variety of subjects including politics, Bollywood, crime, women, health, history, education & sports
exchange4media Staff May 19, 2022 1:58 PM
Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers
Shantanu David May 5, 2022 8:29 AM
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
Mansi Sharma Dec 22, 2021 9:13 AM
The company has received Rs 560.13 crore or 194% more than the rights issue size of Rs. 288.61 crore, which will help it pare its debt
exchange4media Staff Dec 2, 2021 7:07 PM
Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms
exchange4media Staff Dec 2, 2021 9:10 AM
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
Mansi Sharma Nov 9, 2021 8:52 AM
The company's net loss narrowed 79% to Rs 40.53 crore from Rs 196.06 crore
Javed Farooqui Nov 6, 2021 8:45 AM
The bowler will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports
exchange4media Staff Oct 13, 2021 5:07 PM
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from characters' perspectives
exchange4media Staff Oct 4, 2021 12:21 PM
As per regulatory filings accessed by Tofler, the payment platform has allotted 45 crore equity shares, aggregating to Rs 450 crore to Amazon Corporate Holdings & Amazon.com
exchange4media Staff Sep 24, 2021 1:23 PM
Google India VP & MD Sanjay Gupta and YouTube Partnerships Director Satya Raghavan shared their views on digital video viewership during Brandcast 2021
exchange4media Staff Sep 16, 2021 8:49 AM
With fact-checking arm 'PIB Fact Check', the government entity aims to verify information related to the Centre
exchange4media Staff Sep 15, 2021 9:28 AM
This health and wellness digital platform provides women with expert-recommended, industry influencer-supported and study-backed information on the go
exchange4media Staff Sep 14, 2021 6:50 PM
Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue
Sonam Saini Sep 14, 2021 8:47 AM
The brand reflects the name of parent REA Group Ltd, a digital real estate company, headquartered in Melbourne, Australia with a market cap of A$20 billion
exchange4media Staff Sep 7, 2021 12:30 PM
The campaign, launched globally on July 30th, invites users to explore the world of AR & have immersive experiences that they can share with friends and family
exchange4media Staff Sep 3, 2021 12:19 PM
It was the first state to ban online and fantasy gaming for promoting gambling
exchange4media Staff Aug 27, 2021 12:12 PM
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
exchange4media Staff Aug 18, 2021 3:33 PM
The digital platform will help these small business owners attract new consumers and incentivize consumers for shopping digitally across the platform
exchange4media Staff Aug 17, 2021 5:34 PM
As a result of the investment, OnMobile, OnMobile's net cash declined to Rs 227.2 crore in Q1 FY22 from Rs 266.2 crore
exchange4media Staff Aug 9, 2021 3:29 PM
The network had forayed into the Tamil market last quarter with ABP Nadu
exchange4media Staff Jul 30, 2021 12:15 PM
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
exchange4media Staff Jul 20, 2021 8:33 AM
Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest
exchange4media Staff Jun 30, 2021 9:17 AM
From June 21 to June 27, over 80 musicians will take over the platform with an aim to make #MoreMusicTogether
exchange4media Staff Jun 22, 2021 12:16 PM
The accelerator is the first to be launched by a pure-play analytics firm
exchange4media Staff Jun 22, 2021 11:05 AM
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
Tasmayee Laha Roy Jun 4, 2021 9:19 AM
The service will now extend to talent management and influencer agencies and multi-channel networks
exchange4media Staff Jun 2, 2021 11:11 AM
Six other prominent industry members have been elected to the newly formed DMCRC
exchange4media Staff May 31, 2021 10:43 AM
The other eminent winners include SonyLIV, MX Player, Disney+ Hotstar, VOOT Select and JioSaavn
exchange4media Staff May 12, 2021 8:07 PM
Under this programme, selected applicants will get a chance to grasp the A-Z of content creation - be it scripting, shooting, editing and publishing
exchange4media Staff Apr 26, 2021 3:29 PM
Snap said that its daily active users (DAUs) were 280 million in Q1 2021, an increase of 51 million, or 22%, year-over-year
exchange4media Staff Apr 23, 2021 7:02 PM
The gamified learning and esports segments were the main drivers of the company's revenue growth
exchange4media Staff Apr 23, 2021 11:27 AM
The platform has rolled out #StoriesToTell, integrated brand campaign, across print, digital, OOH and TV platforms
exchange4media Staff Apr 23, 2021 10:00 AM
A celebrated IAS Officer of the batch of 1980, Kant holds various other positions in the Government
exchange4media Staff Apr 22, 2021 3:03 PM
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
exchange4media Staff Apr 20, 2021 3:33 PM
This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders
exchange4media Staff Apr 20, 2021 12:20 PM