On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff Jun 3, 2019 5:20 PM

Actor Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw among nominees for young achievers' award

exchange4media Staff Jan 14, 2019 4:41 PM

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India

exchange4media Staff Sep 20, 2018 8:52 AM

The platform titled Shopper Audience Network will bring together unique audience based insights to video advertising

exchange4media Staff Jul 20, 2018 1:21 PM

Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Venkata Susmita Biswas Apr 30, 2018 8:59 AM

The mandate for Sportz Interactive is to build and manage the official website and social media channels of NEXA P1 Powerboat

exchange4media Staff Feb 14, 2017 1:44 PM

The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target

Collin Furtado Aug 28, 2014 8:24 AM

The President of GroupM Worldwide shares his thoughts on shifting media mindset, power of digital and India being a growth market, among other things...

Priyanka Mehra Dec 4, 2013 7:52 AM

 The channel will be available on both platforms - live Streaming as well as video on demand on GPRS enabled mobile phones.

exchange4media Staff Nov 29, 2011 11:10 AM