Humans of Bombay plans expansion

Humans of Bombay has announced its expansion plan.

“Now, we’re taking that power and building something bigger—original IPs, bold partnerships, and immersive formats that won’t just tell stories, but shape the culture of a New India,” the company said in a press note.

Karishma Mehta, Founder & CEO, Humans of Bombay, added, “Stories change people. And people change the world. We’re building storytelling ecosystems—formats and IPs designed to inspire, influence, and push India forward.”

Further, Amit Sobti is joining Humans of Bombay as President. With two decades of building and scaling media companies—including 12 years shaping Fork Media into one of India’s leading digital media companies —Amit will drive operations, revenue, and partnerships to the next level.

“This move just felt right,” says Amit Sobti, President, Humans of Bombay. “I’ve spent years building brands and businesses, but HOB is different. It’s honest. It’s human. And in a world full of noise, that really matters. I’m excited to help shape what comes next—thoughtfully, and with purpose.”

Jasleen Kaur Gupta will join as Vice President, Creatives & Delivery. With a decade of experience shaping content, marketing, and talent IPs at brands like Myntra, 120 Media Collective, and Fork Media, Jasleen will lead the creative vision and bring bold, new storytelling formats to life.

“Much before joining HOB, I was a fan of their content. To now actually be here and have the opportunity to make an impact with life-changing storytelling and creative experiments is a chance to do what I do best. Build. Bigger, better and be disruptive,” says Jasleen Kaur.

To achieve scale, HOB is set to double its current headcount with a focus on culture, talent density and a cumulative vision to fuel the engine. 

“At our core, we’ll always stand for real, empathy-driven stories. But the future we’re building is about going beyond content—into culture, influence, and impact at scale,” adds Karishma Mehta.