storytelling
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma Aug 25, 2026 12:18 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
She brings over a decade of experience across digital marketing, corporate storytelling, brand strategy and media relations
e4m Staff Aug 11, 2026 4:48 PM
In her new role at GSK India, she will be part of the Communications & Government Affairs function, bringing her experience in brand and strategic communications to the organisation
e4m Staff Aug 11, 2026 12:55 PM
His appointment marks a transition from 20 years of newsroom leadership to a communications mandate
e4m Staff Aug 10, 2026 11:56 AM
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
Debolina Datta Aug 8, 2026 10:38 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally
e4m Staff Aug 6, 2026 11:16 AM
She will work on communication initiatives aimed at strengthening organisational culture, fostering employee engagement and creating stronger connections across the organisation
At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society
e4m Staff Aug 3, 2026 12:41 PM
On his birthday, we honor Anoop Joshi, SAIL's GM of Corporate Affairs, for three decades of impactful storytelling and strategic communication in the steel industry
e4m Staff Jul 31, 2026 4:05 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights
Ganapathy Viswanathan Jul 31, 2026 12:20 PM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative reset
Aryendra Khan Jul 28, 2026 8:38 AM
Shinde will lead corporate communications and public relations while driving reputation management, strategic communications, and brand storytelling for Polycab India
e4m Staff Jul 24, 2026 4:28 PM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
e4m Staff Jul 23, 2026 4:02 PM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
Christopher Nolan's adaptation of Homer's epic transforms mythology into a poignant meditation on war, trauma, memory and the enduring search for home
e4m Staff Jul 20, 2026 9:44 AM
Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Sandipan Deb Jul 18, 2026 4:28 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
She will work closely with the leadership team to shape corporate narratives, strengthen stakeholder relationships, enhance visibility across media and industry platforms
e4m Staff Jul 15, 2026 2:49 PM
On his birthday, we celebrate not only a seasoned journalist but also a creative mind who continues to push the boundaries of news, documentaries and digital content
e4m Staff Jul 15, 2026 2:30 PM
Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio
e4m Staff Jul 15, 2026 11:27 AM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India
e4m Staff Jul 8, 2026 12:48 PM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications
e4m Staff Jul 8, 2026 12:16 PM
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
Previously, Sharda served as Director - Artist Services at Believe India
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Rabindra Narayan, Founder, Managing Director & President at GTC Network, has said the company is focused on long-term growth
e4m Staff Jun 29, 2026 10:26 AM