The campaign is an extension of Dhara’s overall proposition - Zara Sa Badlaav

exchange4media Staff Sep 3, 2022 8:15 AM


Prior to this, Gangadharan was with Sanofi as Digital Marketing & Media Head - Consumer Healthcare

exchange4media Staff May 23, 2022 2:38 PM


Former Founder & CEO Sooraj Bhalla has decided to pursue other interests

exchange4media Staff Dec 22, 2021 10:18 AM


Prior to joining Hashtag Orange, Iyer's last stint was with Publicis, where he worked as EVP and head of office

exchange4media Staff Dec 20, 2021 11:38 AM

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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM


The digital film takes the leap from Dhara’s latest brand proposition of ‘Zara Sa Badlaav’, with the essence of bringing a healthy positive change in one’s daily routine

exchange4media Staff Sep 28, 2021 2:24 PM


Sridharan was previously associated with Clarks as President South East Asia, Australia & New Zealand

exchange4media Staff Jun 4, 2021 5:22 PM

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Balasubramanian takes over from Murlidhar Gangadharan who was with the company for 20 years

exchange4media Staff May 5, 2021 12:04 PM


This year, the jury was chaired by the esteemed former Justice H N Nagamohan Das – High Court of Karnataka

exchange4media Staff Mar 22, 2021 10:04 AM

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exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more

Nafisa Shaheen Mar 18, 2021 3:02 PM


The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums

exchange4media Staff Mar 16, 2021 1:31 PM

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Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in 2021

Deven Dharamdasani Dec 17, 2020 9:34 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 5, 2020 9:23 AM


MDH launched its first television ad in 1984 featuring Mahashay Dharampal Gulati

Misbaah Mansuri Dec 3, 2020 5:19 PM


He changed the way the spice industry is looked at, read a social media post by Badshah Masala

exchange4media Staff Dec 3, 2020 4:28 PM