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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM


The digital film takes the leap from Dhara’s latest brand proposition of ‘Zara Sa Badlaav’, with the essence of bringing a healthy positive change in one’s daily routine

exchange4media Staff Sep 28, 2021 2:24 PM


Sridharan was previously associated with Clarks as President South East Asia, Australia & New Zealand

exchange4media Staff Jun 4, 2021 5:22 PM

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Balasubramanian takes over from Murlidhar Gangadharan who was with the company for 20 years

exchange4media Staff May 5, 2021 12:04 PM


This year, the jury was chaired by the esteemed former Justice H N Nagamohan Das – High Court of Karnataka

exchange4media Staff Mar 22, 2021 10:04 AM

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exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more

Nafisa Shaheen Mar 18, 2021 3:02 PM


The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums

exchange4media Staff Mar 16, 2021 1:31 PM

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Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in 2021

Deven Dharamdasani Dec 17, 2020 9:34 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 5, 2020 9:23 AM


MDH launched its first television ad in 1984 featuring Mahashay Dharampal Gulati

Misbaah Mansuri Dec 3, 2020 5:19 PM


He changed the way the spice industry is looked at, read a social media post by Badshah Masala

exchange4media Staff Dec 3, 2020 4:28 PM

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Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials (Araldite) takes us through the brand’s credo, its latest campaign, focus on digital media & more

Eularie Saldanha Jun 27, 2020 12:33 PM


The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi

exchange4media Staff Jun 2, 2020 1:46 PM


The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle

exchange4media Staff May 26, 2020 3:52 PM