dhara
Shenoy Muralidhara?blur=25

Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials (Araldite) takes us through the brand’s credo, its latest campaign, focus on digital media & more

Eularie Saldanha Jun 27, 2020 12:33 PM

Dhara?blur=25

The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi

exchange4media Staff Jun 2, 2020 1:46 PM

Dhara?blur=25

The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle

exchange4media Staff May 26, 2020 3:52 PM

Deepa Sasidharan?blur=25

Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry

exchange4media Staff Apr 28, 2020 6:20 PM

BIBA Campaign?blur=25

BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality

exchange4media Staff Mar 15, 2020 6:00 PM

Publicis and UPES?blur=25

Publicis India will also roll out an ad campaign that will tap traditional avenues including print, outdoor and digital

exchange4media Staff Feb 19, 2020 1:18 PM

Publicis Biba?blur=25

Publicis India to provide full-service responsibilities, including advertising, strategic direction & brand activation; the account will be serviced out of New Delhi

exchange4media Staff Dec 18, 2019 7:03 AM

Bhuvan Bam?blur=25

Yashodhara Lal, Marketing Director, Pizza Hut India, shares insights on the strategy behind roping in digital influencer Bhuvan Bam to moving its creative account

Misbaah Mansuri Nov 22, 2019 7:43 AM

Yami?blur=25

The state has been seeking out Himachalis who have kept close to their roots even while carving their names in respective fields

exchange4media Staff Oct 30, 2019 3:08 PM

Screenage Panel 2?blur=25

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

Deven?blur=25

Nitin Sabharwal elevated as Chief Operating Officer, SVG Columbus

exchange4media Staff Aug 12, 2019 2:08 PM

Juice?blur=25

The agency will give the brand a fresh look and pomp in the social media universe

exchange4media Staff Aug 7, 2019 2:40 PM

Music Inc?blur=25

At Music Inc. 2019, Bboy Instructor Vikram, DJ Tommy Sandhu, Rapper Brodha V and DNH Artists founder Ankit Khanna spoke about building a sustainable hip-hop ecosystem in India 

exchange4media Staff Jun 24, 2019 8:58 AM

Things2DoInMumbai?blur=25

The 2-day-long mango festival organized in Mumbai was marketed entirely through digital, social and select traditional media and was attended by over 15,000 people

exchange4media Staff May 16, 2019 11:23 AM

Rajnigandha?blur=25

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff May 14, 2019 7:55 PM

Majumdar?blur=25

As AVP, Majumdar will be responsible for entire technology stack and engineering team, including site performance, uptime and security

exchange4media Staff May 1, 2019 12:42 PM

Lal?blur=25

Prior to this, Lal was leading the marketing team at British technology firm Dyson

exchange4media Staff Feb 27, 2019 11:59 AM