Hashtag Orange appoints Umeish Shashidharan as VP - Media

Umeish Shashidharan will oversee media operations and new business development

by e4m Staff
Published: Feb 25, 2025 11:53 AM | 2 min read

Hashtag Orange has appointed Umeish Shashidharan as Vice President of Media.

As part of the role, Umeish is set to oversee Media Operations and New Business Development, working closely with Ankush Vij. He will be based in the agency’s Mumbai office.

Bringing 14 years of vast experience to the table, Umeish has a proven track record of leveraging online marketing for brand-building and direct-response endeavours. A digital media expert, his mastery encompasses paid search, social media, display campaigns, and media planning and buying.

Mukesh Vij, Founder of Hashtag Orange, shared his excitement about Umeish joining the team. "We are thrilled to welcome Umeish Shashidharan to Hashtag Orange. His expertise in the digital media space and his strategic vision will play a crucial role in driving our media capabilities and growth objectives. This appointment reflects our ongoing commitment to building a world-class team that can deliver exceptional results for our clients."

Expressing his excitement at the journey ahead, Umeish Shashidharan added, “Joining an energetic, innovative and trail-blazing team like Hashtag Orange is a great way for me to apply over a decade of experience in ways I never imagined. Together, I believe we can go above and beyond for our clientele, experiment with creative media strategies, and ultimately build a truly formidable Media Department. I look forward to working closely with my fellow leaders and delivering exceptional results for our clients.”