collaboration
OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors
e4m Staff Jul 14, 2026 2:25 PM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.
Ritika Upmanyu Jul 1, 2026 11:25 AM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
Imran Fazal Jun 10, 2026 8:23 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
Shalinee Mishra May 30, 2026 9:10 AM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
Partnership to advance AI Infrastructure Across Eternal’s Commerce and Ecosystem Platforms
e4m Staff Feb 17, 2026 8:00 PM
Specfluencing refers to creators tagging brands and producing content that resembles a paid partnership, without any formal association
Shalinee Mishra Feb 11, 2026 8:29 AM
According to industry experts, a few top influencers earn lakhs monthly, while thousands of smaller creators chase brand deals and wait for payments, questioning career sustainability
Shalinee Mishra Nov 28, 2025 9:30 AM
Aparna Sanyal will continue to be Managing Trustee at IAWRT - Chapter India for another year
e4m Staff Nov 24, 2025 1:38 PM
The announcement marks a collaboration between Shah Rukh Khan and Rizwan Sajan, Founder and Chairman of Danube Group
e4m Staff Nov 17, 2025 2:51 PM
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
Long-term partnerships enable deeper authenticity and measurable impact with strongest recall emerging over 6-12 months, explain industry players
Shantanu David Nov 10, 2025 9:09 AM
As part of the collaboration, Bloomberg TV+ and Bloomberg Originals are now available on JioTV and JioTV+
e4m Staff Oct 16, 2025 2:29 PM
Industry players say transparency builds credibility and improves trust and engagement metrics; collaborations perform well despite being openly tagged as paid
Aryendra Khan Oct 8, 2025 8:28 AM
Before the controversy, Ranveer aka BeerBiceps—was a regular partner for marquee brands
e4m Staff Sep 19, 2025 8:51 PM
The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations
e4m Staff Sep 3, 2025 10:40 AM
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
Soumya Gawri Nov 8, 2024 9:09 AM
Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands
NATIVE CONTENT Oct 17, 2023 11:22 AM
In collaboration with Google, Tata Play brings to India the Google Nest security camera for its subscribers as part of its Secure+ offering
exchange4media Staff Jun 24, 2022 10:41 AM
The partnership aims to showcase varied content to its users, starting 17th June 2022
exchange4media Staff Jun 16, 2022 2:36 PM
The duo has come together for a unique advertising campaign that’s getting their fans excited
exchange4media Staff May 27, 2022 3:46 PM
The Marriott Media Network will provide travelers with relevant products and services during their travel journey
exchange4media Staff May 20, 2022 1:21 PM
In line with this insight, ESPNcricinfo and Simplilearn have collaborated on an interesting content initiative this IPL
exchange4media Staff May 5, 2022 5:43 PM
The brand's #CelebSquad collaboration with the actors is targeted towards empowering Indian consumers with new-age Ayurvedic skincare solutions
exchange4media Staff Apr 19, 2022 6:50 PM
The collaboration brings together the best of both worlds with Bal’s exquisite sense of design coupled with Duroflex’s expertise in understanding consumer needs
exchange4media Staff Feb 17, 2022 1:11 PM
As part of the collaboration, the cricketer will be seen sporting various looks from the brand's latest collection
exchange4media Staff Jan 24, 2022 4:02 PM
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
exchange4media Staff Nov 29, 2021 5:21 PM
As part of this leg, Eno will be rolling out a series of digital Comics and Animation videos on the Facebook family of apps and target millions of rural and small-town Hindi speaking audiences
exchange4media Staff Oct 22, 2021 6:13 PM