Earlier this year, Insikt Group documented a RedEcho campaign targeting India’s critical national infrastructure following India's skirmish with China at Galwan

exchange4media Staff Sep 24, 2021 1:04 PM

With this partnership, the brand catapults the performance outlook by joining hands with Chinappa whose game and playing style is admired by all

exchange4media Staff Sep 15, 2021 3:28 PM

It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021

exchange4media Staff Sep 12, 2021 12:00 PM

The report says that the app relayed data to servers in Honk Kong, Moscow, US and Mumbai

exchange4media Staff Jun 24, 2021 12:00 PM

The report noted that SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 149.5 billion – or up by 65%

exchange4media Staff May 12, 2021 4:00 PM

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India

Misbaah Mansuri Dec 1, 2020 9:01 AM

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

Sriram is an advertising and media veteran with over 30 years in the industry across Asia

exchange4media Staff Aug 3, 2020 10:42 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 4, 2020 9:33 AM

Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard

Shaleena Kaura Jul 2, 2020 4:39 PM

Uday Shankar reportedly said If people like something (cricket) so passionately, there will be people willing to back it financially

exchange4media Staff Jul 1, 2020 8:57 AM

Having seen a surge of installs on the back of the anti-China sentiment, Mayank Bhangadia, CEO & Co-Founder, Roposo tells us about further integrations on the platform

Dipali Banka Jun 30, 2020 8:37 AM

The Council will hold a meeting next week to review the same

exchange4media Staff Jun 20, 2020 8:30 AM

The account’s access was restricted until the verification process was completed and is now fully functional

exchange4media Staff Jun 6, 2020 7:06 PM

Sameer Samat, VP, Android and Google Play, stated that the apps have been removed for violating the company's policies and that platform has removed such errant apps from other countries in the past

exchange4media Staff Jun 4, 2020 6:10 PM

The app clocked more than five million downloads since it was introduced, riding on the anti-China sentiments in the country

exchange4media Staff Jun 3, 2020 2:10 PM

In this edition of 'Beating All Odds', Ajay Gupte, Chief Executive Officer, South Asia, Wavemaker, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 8, 2020 8:32 AM

Guest Column: Neeraj Pratap Sangani, Chief Business Officer, Hansa Cequity, says the outbreak will redefine business, economics, politics, culture, healthcare, personal relationships & value systems

Neeraj Pratap Sangani Mar 31, 2020 1:30 PM

The report ‘Media in the time of Covid-19’ says big brands should continue leading the media landscape if they don’t want to be ambushed by smaller and bolder players

exchange4media Staff Mar 28, 2020 10:29 AM

Newly-appointed CEOs Ashutosh Shrivastava & Patrick Xu will take charge of strategy and operation throughout the APAC region

exchange4media Staff Mar 11, 2020 11:15 AM