'If China boycott continues, we will have to see a different monetisation model for IPL'

Uday Shankar reportedly said If people like something (cricket) so passionately, there will be people willing to back it financially

e4m by exchange4media Staff
Published: Jul 1, 2020 8:57 AM  | 2 min read

Uday Shankar, President, The Walt Disney Company (Asia Pacific) and Chairman, Star & Disney India, on Tuesday said that COVID pandemic and the China-India face-off have led to an “unprecedented mix of storm and crisis" and that they will have to "figure out a different monetisation model" for IPL if the boycott of Chinese companies continue, according to a report.

Shankar was speaking at an event organised by an English daily.
Asked if the boycott of Chinese companies will impact the Indian Premier League (IPL) as well, Shankar was quoted as saying, “If company X or Y is not there because in larger social or national interest it has been decided (to ban them), then we will have to figure out a different monetisation model.”
Shankar, however, said they did not invest “on the back of any country or specific company”.
“We believe cricket has a power and that power comes from the depth of engagement it has with Indian consumers. If people like something so passionately, there will be people willing to back it financially,” he was quoted as saying.
When quized about the possibility of conducting the IPL this season, Shankar repoedly said that it is important that people get the IPL experience for the love of cricket and signalling that life triumphs.
“Internally, we are discussing and planning but we also wouldn’t want the tournament to be held unless the atmosphere is safe,” he reportedly said.

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