Twitter clarifies after purportedly blocking Amul’s account over China ad

The account’s access was restricted until the verification process was completed and is now fully functional

e4m by exchange4media Staff
Published: Jun 6, 2020 7:06 PM  | 2 min read
amul dragon ad

Twitter has clarified its stand after it seemingly took down Amul’s account. The Twitter account of the Gujarat Cooperative Milk Marketing Federation (GCMMF) was purportedly blocked after it posted one of its iconic illustrations.

 The cartoon, which usually serves as a socio-political commentary on India’s current affairs, was centred on the ongoing Indo-Chinese border skirmish and the clarion call for boycotting Chinese goods. Titled ‘Exit the Dragon?’, the cartoon features the iconic Amul girl rejecting the “dragon”, (a symbol of China) and Chinese goods.

When the issue came to light, #Amul began to trend on Twitter and Indian social media users called out the microblogging site.

However, RS Sodhi, MD of GCMMF, later revealed that Twitter has reached out to the company and clarified that the account was blocked due to safety reasons and not due to the content published.

The account had restricted access until the verification process was completed and is now fully functional. 

When e4m reached out to Twitter, the company spokesperson reiterated its stance: "Safety and security of the accounts is a key priority for us and to ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve but difficult (or costly) for spammy or malicious account owners to complete. Once the account clears this security step the account regains full access. To protect the accounts we routinely require them to clear this security key for login verification.”

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