rs-sodhi
Amul -Cricket SA

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

RS Sodhi

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan May 8, 2019 8:30 AM

Amul Afghanistan Cricket

Amul's logo will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019

exchange4media Staff May 7, 2019 4:32 PM

conclave

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

conclave

Sodhi, MD, Gujarat Co-operative Milk Marketing Federation Ltd. (AMUL) and Agarwal, CEO & MD, Lenovo India, to deliver insightful talks at e4m Conclave in Mumbai on November 16

exchange4media Staff Nov 6, 2018 8:31 AM

IMA 2016: No ad spends cut post-demonetisation: RS Sodhi, Amul

The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising

Saif Ahmad Khan Dec 5, 2016 8:05 AM

Amul appoints KM Jhala as Chief Operating Officer

He was earlier the Chief General Manager at GCMMF. Jhala had joined GCMMF in the year 1986 as a product manager and has assumed various responsibilities in sales and marketing in the organization over the last 30 years

exchange4media Staff Nov 10, 2015 1:56 PM

exchange4media unveils Grand Jury for IMA 2015

The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Vivek Khanna, Sandeep Kaul, and Salil Kapoor

exchange4media Staff Oct 20, 2015 9:31 AM

Happy with digital currency, uncertain of upping spends: Marketers on ABC's foray

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results

Abid Hasan Sep 1, 2015 8:23 AM

Marketers not worried about delayed revalidation of IRS as long term trends prevail

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan Jul 28, 2014 9:13 AM

Amul's advertising spends have always been less than 1% of turnover: R S Sodhi

Following the concept of 'umbrella branding' and devising an advertising strategy of doing 'only that which is absolutely necessary,' Amul campaign remains relevant and young, says RS Sodhi, MD, Amul

Devansh Sharma Jul 21, 2014 9:04 AM

Amul to sponsor Indian contingent for 2014 Commonwealth & Asian Games

With this, Amul has become the Official Sponsor of the Indian team in the category of Dairy products. The brand will launch a series of ad campaigns for milk & various dairy products to promote this association in the coming months

exchange4media Staff Jul 12, 2014 9:28 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

Do away with advertising awards: RS Sodhi : Goafest 2013

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

Do away with advertising awards: RS Sodhi : Goafest 2013

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

It’s that time of the year again…Stage set for Goafest 2013!

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

exchange4media Staff Apr 4, 2013 9:26 PM

It’s that time of the year again…Stage set for Goafest 2013!

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

exchange4media Staff Apr 4, 2013 9:22 PM

“Magazines have to be relevant to screenagers”

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM