RS Sodhi to discuss re-imagining marketing in the new normal at e4m eConclave today

RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave

e4m by exchange4media Staff
Published: Aug 14, 2020 8:13 AM  | 2 min read

COVID-19 has been impacting consumer behaviour profoundly. This change also requires marketing leaders to adapt to it accordingly in order to maintain consumer interest. Hence marketing leaders are faced with a new reality and an entirely new challenge: How should we be communicating with our customers? 

One brand that has only evolved in terms of its marketing and engagement strategies and emerged stronger even out of adversities is dairy brand Amul. So there could be no one better to discuss reimagining marketing in the new normal than Amul’s MD RS Sodhi. 

Sodhi will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave at e4m eConclave happening today to discuss how brands can navigate through the road to recovery with immersive strategies and consumer engagement. They will discuss consumer behaviour trends to grasp for marketing in the new normal.

The session will delve into aspects like marketers adapting their marketing strategies to meet customers where they are and pivoting their marketing spend both short and long term. 

To be sure, businesses are looking to bounce back, emerging stronger, smarter, and more innovative than before. Hence marketers will need to be fast and pragmatic to manage the crisis, while also being strategic on how to weather the downturn and plan for recovery. Those that can adapt and respond quickly will be the ones that recover the fastest. On similar lines, the discussion will encapsulate opportunities marketers must seize in order to master marketing in the new normal and how they can re-imagine and recover from the pandemic. 

Join the session for insights on how marketers can provide a more granular presence at scale to manage hyperlocal activity and engagement and redefine consumer journey with e-commerce picking up steam. Click here to register.

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