consumer-behaviour
Gurumukh?blur=25

Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era

Gurumukh Uttamchandani Dec 27, 2021 9:23 AM

Rajat Vohra?blur=25

Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem

Ritika Raj Nov 1, 2021 8:40 AM

consumers?blur=25

The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

Srinandan Sundaram?blur=25

At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM

Zee5?blur=25

The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more

exchange4media Staff Sep 27, 2021 12:28 PM

greenroom?blur=25

How brands should adapt their proposition to cater to the evolving consumer landscape

exchange4media Staff Jul 10, 2021 10:11 AM

zirca?blur=25

The agency roped in IMRB to conduct the study on over 100+ respondents

exchange4media Staff Jul 5, 2021 2:23 PM

hm?blur=25

Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

exchange4media Staff Jun 26, 2021 8:42 AM

groupm?blur=25

The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey

exchange4media Staff Jun 9, 2021 12:04 PM

sameer seth?blur=25

Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy Apr 13, 2021 8:34 AM

brands and consumers?blur=25

The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya

exchange4media Staff Feb 19, 2021 1:14 PM

DAN?blur=25

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

point of new?blur=25

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM

chad Pearce?blur=25

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

tarun?blur=25

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM

Seema Siddiqui?blur=25

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM

Sujit Patil?blur=25

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies

Nafisa Shaheen Nov 5, 2020 8:53 AM

Dummy image?blur=25

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

Kinshuk Gupta?blur=25

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM