consumer-behaviour
Seema Siddiqui?blur=25

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM

Sujit Patil?blur=25

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies

Nafisa Shaheen Nov 5, 2020 8:53 AM

Dummy image?blur=25

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

Kinshuk Gupta?blur=25

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

martech?blur=25

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

sunil jose?blur=25

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM

convosight?blur=25

The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category

exchange4media Staff Oct 29, 2020 8:56 AM

tam?blur=25

It tracks consumer sentiments across multiple eCommerce portals and decodes unstructured data, in turn, help marketers with valuable information

exchange4media Staff Oct 20, 2020 10:47 AM

nepa?blur=25

The report addressed the changing consumer patterns across categories relevant in current times

exchange4media Staff Oct 14, 2020 4:30 PM

John Sheehy?blur=25

Tune into the Digital Virtual Conference on August 27 as Sheehy, Global Brand President, Starcom Worldwide, addresses the topic 'Delivering Human & Business Outcomes in Recessionary/COVID Time'

exchange4media Staff Aug 25, 2020 3:27 PM

Sapna Chadha,  e-Techmanch 2020?blur=25

At the Digital Virtual Conference, Chadha, Senior Country Marketing Director, Google India and Southeast Asia, will speak about digital impact on culture and consumer behaviour

exchange4media Staff Aug 25, 2020 1:29 PM

sodhi?blur=25

RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave

exchange4media Staff Aug 14, 2020 8:13 AM

adobe?blur=25

The survey also revealed that 74% of APAC consumers reported a lasting change in shopping behaviour

exchange4media Staff Aug 12, 2020 3:32 PM

nielsen?blur=25

The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM

Shaleena Kaura?blur=25

Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard

Shaleena Kaura Jul 2, 2020 4:39 PM

Sameer Saxena?blur=25

Guest Column: Sameer Saxena, Director – Strategy Marketing, Group Legrand India, writes how collaborating with consumers leads to trust, which in turn leads to more value for the brand

Sameer Saxena Jun 3, 2020 8:30 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

TRA?blur=25

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

Beating All Odds: Jyoti Bansal, CEO, PHD India, speaks to Naziya Alvi Rahman, Editor, exchange4media?blur=25

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM