consumer-behaviour
Manoj Kohli?blur=25

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

Wunderman Thompson?blur=25

From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020

exchange4media Staff Jan 17, 2020 2:35 PM

Vivo ad?blur=25

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Manik Nangia?blur=25

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

emotional?blur=25

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Generation Z?blur=25

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

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Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra Jul 30, 2018 8:52 AM

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At Pitch CMO Summit, 2018 held in Bangalore, Rashmi Daga of FreshMenu, believes that in the new age, it is important for brands to engage and interact with customers on a regular basis, and listen to their problems.

exchange4media Staff Jul 6, 2018 8:55 AM

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Singh dwells into what goes on in a customer's mind while buying a product

Shubhranshu Singh May 16, 2018 8:53 AM

IPG Media Lab, NY, launches Outlook 2017 ?blur=25

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff Apr 25, 2017 3:41 PM