consumer-behaviour
nielsen?blur=25

The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM

Shaleena Kaura?blur=25

Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard

Shaleena Kaura Jul 2, 2020 4:39 PM

Sameer Saxena?blur=25

Guest Column: Sameer Saxena, Director – Strategy Marketing, Group Legrand India, writes how collaborating with consumers leads to trust, which in turn leads to more value for the brand

Sameer Saxena Jun 3, 2020 8:30 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

TRA?blur=25

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

Beating All Odds: Jyoti Bansal, CEO, PHD India, speaks to Naziya Alvi Rahman, Editor, exchange4media?blur=25

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM

Consumer?blur=25

Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM

consumer behavior?blur=25

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

Manoj Kohli?blur=25

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

Wunderman Thompson?blur=25

From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020

exchange4media Staff Jan 17, 2020 2:35 PM

Vivo ad?blur=25

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Manik Nangia?blur=25

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

emotional?blur=25

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Generation Z?blur=25

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

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Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra Jul 30, 2018 8:52 AM

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At Pitch CMO Summit, 2018 held in Bangalore, Rashmi Daga of FreshMenu, believes that in the new age, it is important for brands to engage and interact with customers on a regular basis, and listen to their problems.

exchange4media Staff Jul 6, 2018 8:55 AM

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Singh dwells into what goes on in a customer's mind while buying a product

Shubhranshu Singh May 16, 2018 8:53 AM

IPG Media Lab, NY, launches Outlook 2017 ?blur=25

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff Apr 25, 2017 3:41 PM