The findings of the survey show how inflation has affected the shopping behaviour of Indian consumers

NATIVE CONTENT 2 hours ago


Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more

exchange4media Staff 21 hours ago

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Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment

Debarshi Chakravorti Sep 9, 2022 8:50 AM


Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era

Gurumukh Uttamchandani Dec 27, 2021 9:23 AM

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Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem

Ritika Raj Nov 1, 2021 8:40 AM


The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

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At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM


The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more

exchange4media Staff Sep 27, 2021 12:28 PM


How brands should adapt their proposition to cater to the evolving consumer landscape

exchange4media Staff Jul 10, 2021 10:11 AM


The agency roped in IMRB to conduct the study on over 100+ respondents

exchange4media Staff Jul 5, 2021 2:23 PM


Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

exchange4media Staff Jun 26, 2021 8:42 AM


The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey

exchange4media Staff Jun 9, 2021 12:04 PM

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Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy Apr 13, 2021 8:34 AM

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The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya

exchange4media Staff Feb 19, 2021 1:14 PM


The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

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Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM

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Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM


On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM

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Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM