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The Amul Ad: Partisan statement, brand tradition or nation-building instinct?

Amul's Controversial Ad: Nation-Building or Political Endorsement??blur=25

Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

Prabhakar Mundkur Jun 16, 2026 11:47 AM

From Amul Girl to AI avatars: How brand mascots are being reimagined

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As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 8:37 AM

Reviving love: Why brands should resurrect mascots

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Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

Twitter clarifies after purportedly blocking Amul’s account over China ad

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The account’s access was restricted until the verification process was completed and is now fully functional

exchange4media Staff Jun 6, 2020 7:06 PM