amul-girl
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
The account’s access was restricted until the verification process was completed and is now fully functional
exchange4media Staff Jun 6, 2020 7:06 PM
The ad makes a quirky commentary on rising onion prices, which have crossed the Rs 100/kg mark in many parts of the country
exchange4media Staff Dec 13, 2019 1:14 PM
Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more
Dolly Mahayan May 8, 2019 8:30 AM
The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old
exchange4media Staff Apr 20, 2018 9:20 AM
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From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today
Misbaah Mansuri Jan 11, 2018 9:00 AM
Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards
From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer
Priyanka Nair Sep 20, 2013 8:15 AM
Amul’s little moppet in a red polka dotted dress delivered a humorous take on everything that bothered the society
Priyanka Nair Dec 31, 2012 8:39 PM
