Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

amul dragon ad?blur=25

The account’s access was restricted until the verification process was completed and is now fully functional

exchange4media Staff Jun 6, 2020 7:06 PM

Amul ad?blur=25

The ad makes a quirky commentary on rising onion prices, which have crossed the Rs 100/kg mark in many parts of the country

exchange4media Staff Dec 13, 2019 1:14 PM

RS Sodhi?blur=25

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan May 8, 2019 8:30 AM


The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old

exchange4media Staff Apr 20, 2018 9:20 AM


From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today

Misbaah Mansuri Jan 11, 2018 9:00 AM

"Technology, combined with creativity in OOH, can deliver an amplified effect"?blur=25

Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards

Twishy Mar 21, 2014 8:04 AM

Amul's little moppet can teach brands a thing or two about effective marketing?blur=25

From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer

Priyanka Nair Sep 20, 2013 8:15 AM

Amul creates 2012’s best outdoor displays?blur=25

Amul’s little moppet in a red polka dotted dress delivered a humorous take on everything that bothered the society

Priyanka Nair Dec 31, 2012 8:39 PM