Santosh Kumar?blur=25

Kumar, Country Head - Indian subcontinent & Indonesia,, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more

Javed Farooqui Oct 19, 2022 8:15 AM


Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM


Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week

exchange4media Staff Apr 8, 2022 8:49 AM

Jaguar Lighting Campaign?blur=25

The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand

Mansi Sharma Apr 6, 2022 8:43 AM

PharmEasy Campaign?blur=25

The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India

exchange4media Staff Apr 4, 2022 7:59 AM


A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy

Sonam Saini Mar 10, 2022 8:47 AM

Josy Paul?blur=25

Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality

Kanchan Srivastava Feb 15, 2022 8:48 AM

Nippon Paint Campaign?blur=25

Bengaluru residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps

exchange4media Staff Feb 14, 2022 6:28 PM

Heeru Dingra?blur=25

The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion

Kanchan Srivastava Feb 11, 2022 8:49 AM


Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget

exchange4media Staff Feb 1, 2022 8:53 AM

Best campaigns?blur=25

The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed

Mansi Sharma Jan 31, 2022 8:45 AM


Ad industry veterans in India opine that considering the growth of digital advertising segment, transparency is the utmost requirement in the domain

Kanchan Srivastava Jan 28, 2022 8:42 AM

ads of 2022?blur=25

e4m's collection of the best ads during the year's first fortnight features some great campaigns which are impressing audiences and critics

exchange4media Staff Jan 17, 2022 8:53 AM


The agency will be playing a crucial role to build the brand positioning and brand prominence for the bank

exchange4media Staff Jan 12, 2022 3:04 PM


Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories

Javed Farooqui Dec 22, 2021 8:58 AM


The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM


With the #SannsLeneDo campaign, the channel aims to draw attention towards the practice of stubble burning and the consequent rise of air pollution in the region

exchange4media Staff Nov 22, 2021 5:19 PM

condom ad?blur=25

Since daytime TV ads are restricted, popular condom brands are seeking to break the taboo through Instagram and Twitter posts

Kanchan Srivastava Nov 8, 2021 8:58 AM