advertising-and-marketing
Tobacco?blur=25

The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

Tarun Garg?blur=25

Garg, Director - Sales, Marketing & Service, Hyundai Motor India, discusses marketing strategy for the recently launched i20 N Line and how they are going to meet its rising demand

Sonam Saini Sep 30, 2021 9:00 AM

Bumble campaign?blur=25

The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble

exchange4media Staff Jun 13, 2021 6:00 PM

ad volume?blur=25

The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21

Sonam Saini Jun 11, 2021 9:09 AM

Mihir Shah?blur=25

JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams

Javed Farooqui Jun 9, 2021 8:44 AM

Spotify?blur=25

Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

Karan Johar?blur=25

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

Friends: The Reunion?blur=25

Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India

Tasmayee Laha Roy May 24, 2021 8:49 AM

UEFA Euro?blur=25

With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts

Javed Farooqui May 24, 2021 8:36 AM

Vinod Cookware?blur=25

Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes

exchange4media Staff May 23, 2021 4:00 PM

Sudhir Sitapati?blur=25

From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL

Misbaah Mansuri May 11, 2021 8:47 AM

Havas Group?blur=25

Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines

exchange4media Staff May 5, 2021 3:22 PM

BL Agro campaign?blur=25

The TVC created by Leads Brands Connect has been launched on the national TV channels. The company also rolled out its social media campaigns on various platforms

exchange4media Staff May 3, 2021 4:49 PM

Storia ad?blur=25

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Rita SahajPaul?blur=25

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Star Cement?blur=25

The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting

exchange4media Staff Apr 26, 2021 6:58 PM

Josy Paul?blur=25

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

V-Guard TVC?blur=25

The TVC is conceptualized by Ralph&Das, Bangalore and produced by Navarasa Films

exchange4media Staff Apr 22, 2021 5:54 PM

Walkaroo?blur=25

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

exchange4media Staff Apr 20, 2021 3:33 PM