advertising-and-marketing
Havas Group?blur=25

Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines

exchange4media Staff May 5, 2021 3:22 PM

BL Agro campaign?blur=25

The TVC created by Leads Brands Connect has been launched on the national TV channels. The company also rolled out its social media campaigns on various platforms

exchange4media Staff May 3, 2021 4:49 PM

Storia ad?blur=25

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Rita SahajPaul?blur=25

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Star Cement?blur=25

The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting

exchange4media Staff Apr 26, 2021 6:58 PM

Josy Paul?blur=25

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

V-Guard TVC?blur=25

The TVC is conceptualized by Ralph&Das, Bangalore and produced by Navarasa Films

exchange4media Staff Apr 22, 2021 5:54 PM

Walkaroo?blur=25

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

exchange4media Staff Apr 20, 2021 3:33 PM

Sensodyne campaign?blur=25

Through this campaign, the brand has also rolled out the new identity that is reflected in the pack design

exchange4media Staff Apr 20, 2021 2:25 PM

Bisleri?blur=25

Conceptualised by 82.5 Communications, the campaign raises awareness on the difference between the original Bisleri and counterfeit alternatives in the market

exchange4media Staff Apr 17, 2021 8:23 AM

Snehil Gautam?blur=25

Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media 

Misbaah Mansuri Apr 12, 2021 8:37 AM

Oreo campaign?blur=25

As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children

exchange4media Staff Mar 27, 2021 6:00 PM

Catch Spices Campaign?blur=25

The campaign kicked-off with a digital film that is being promoted across social and digital platforms

exchange4media Staff Mar 20, 2021 4:00 PM

Glucovita Bolts?blur=25

Glucovita Bolts Lemony is a revolutionary product, rich in Vitamin C that helps boost immunity along with providing instant energy in a tasty, easy-to-carry format.

exchange4media Staff Mar 15, 2021 1:59 PM

TV?blur=25

As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector

exchange4media Staff Mar 10, 2021 8:14 AM

Classplus campaign?blur=25

In the video, the female educators share how they were often dissuaded from running businesses independently on the pretext of not having the same aptitude for business as their male counterparts

exchange4media Staff Mar 9, 2021 4:57 PM

Women's Day Mahindra's ad?blur=25

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

ITC Vivel campaign?blur=25

The brand urges parents to help their children create ‘confidence’ boards wherein children affirm what makes them strong, unique and beautiful

exchange4media Staff Mar 8, 2021 12:31 PM