Authors

Rita Sahajpaul
National Head of Product and Marketing Science at Xaxis India NA NA

Rita Sahajpaul is the National Head of Product and Marketing Science at Xaxis India

A new level of consumer engagement: Conversational ads

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Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM