Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
Sonam Saini Apr 4, 2024 9:12 AM
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns
Sonam Saini Apr 3, 2024 8:44 AM
At the e4m NewsNext Summit 2024, Vikram Chandra, Founder of Editorji Technologies, discussed the prevailing relevance of ground reporting, even in the age of anchor-driven business
Sonam Saini Apr 1, 2024 8:45 AM
In an exclusive conversation with e4m, Sujatha Maniya, Chief People Officer of EssenceMediacom APAC, shares insights from her journey, challenges & learnings post the merger of Essence and Mediacom
Sonam Saini Mar 29, 2024 8:48 AM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Sonam Saini Mar 22, 2024 8:45 AM
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Sonam Saini Mar 13, 2024 4:36 PM
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation paper
Sonam Saini Mar 6, 2024 7:29 PM
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach of TV
Sonam Saini Mar 6, 2024 5:48 PM
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
Sonam Saini Mar 6, 2024 9:15 AM
At the 24th edition of FICCI Frames, Kevin Vaz, CEO - Broadcast Entertainment, Viacom18, and Chair, FICCI Media and Entertainment Committee, spoke on the country’s diverse media consumption habits
Sonam Saini Mar 5, 2024 12:12 PM
Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of the digital OTT market share
Sonam Saini Mar 1, 2024 9:02 AM
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement
Sonam Saini Feb 29, 2024 8:57 AM
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
Sonam Saini Feb 28, 2024 4:14 PM
As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections spurred this aggressive bidding
Sonam Saini Feb 28, 2024 8:36 AM
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Sonam Saini Feb 27, 2024 8:58 AM
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
Sonam Saini Feb 26, 2024 5:02 PM
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Sonam Saini Feb 26, 2024 9:05 AM
The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore, crossing last year's revenue
Sonam Saini Feb 24, 2024 9:52 PM
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
Sonam Saini Feb 24, 2024 9:19 AM
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Sonam Saini Feb 23, 2024 8:29 AM
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
Sonam Saini Feb 22, 2024 9:09 AM
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
Sonam Saini Feb 22, 2024 8:54 AM
The slots were picked up by Zee News, NDTV, Aaj Tak, ABP News, News18 and R Bharat
Sonam Saini Feb 21, 2024 4:43 PM
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Sonam Saini Feb 21, 2024 8:34 AM
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
Sonam Saini Feb 21, 2024 8:06 AM
Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV
Sonam Saini Feb 20, 2024 8:46 AM
At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections will bring in SME advertisers and not just large brands
Sonam Saini Feb 14, 2024 8:59 AM
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster has in store for IPL 2024
Sonam Saini Feb 14, 2024 8:19 AM
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Sonam Saini Feb 9, 2024 8:59 AM
During the Q3 earnings call, Girish Agarwal, DB Corp’s Non-Executive Director, said buoyancy in the tier II and III cities continues to drive strong local economic growth in key markets
Sonam Saini Feb 7, 2024 1:29 PM
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Sonam Saini Feb 7, 2024 8:56 AM
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Sonam Saini Feb 5, 2024 8:54 AM
Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market
Sonam Saini Jan 25, 2024 8:34 AM
Zee has denied any breach of its obligations under the MCA and has called upon Sony to immediately withdraw the termination
Sonam Saini Jan 24, 2024 6:15 PM
The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding consumer demand for premium content across entertainment touchpoints and platforms
Sonam Saini Jan 23, 2024 8:50 AM
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and U-19 global events, say experts
Sonam Saini Jan 23, 2024 8:18 AM
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Sonam Saini Jan 19, 2024 8:48 AM
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years
Sonam Saini Jan 16, 2024 8:34 AM
The profitability of the company after tax for the year was Rs 30 crore as compared to Rs 52 crore in the previous year which is almost 42% lower in comparison
Sonam Saini Jan 11, 2024 8:12 AM
The total profit of the company was Rs 7 crore for the year ended March 31, 2023, as compared to Rs 2 crore in FY22
Sonam Saini Jan 10, 2024 8:41 AM
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that the price rise may do more harm than good
Sonam Saini Jan 5, 2024 8:36 AM
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
Sonam Saini Jan 4, 2024 8:25 AM
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
Sonam Saini Dec 27, 2023 8:42 AM
We take a closer look at where the two mergers stand as per their market values and shares
Sonam Saini Dec 19, 2023 1:40 PM
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the new year and much more
Sonam Saini Dec 19, 2023 8:26 AM
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
Sonam Saini Dec 8, 2023 8:58 AM
Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year
Sonam Saini Dec 5, 2023 5:10 PM
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
Sonam Saini Dec 4, 2023 8:44 AM
Hemant Malik, Wholetime Director on the Board of ITC & Divisional Chief Executive-Foods at ITC Ltd., reflects on his years of friendship and partnership with Sinha
Sonam Saini Dec 2, 2023 8:42 AM
Industry experts say that there’s no clear verdict on whether the switch could impact advertising
Sonam Saini Dec 1, 2023 9:08 AM
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
Sonam Saini Nov 28, 2023 9:12 AM
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Sonam Saini Nov 27, 2023 9:15 AM
However it's tough to quantify and depends upon the spending of political parties, clarified Group CFO Gupta during the Q2 earnings call
Sonam Saini Nov 22, 2023 8:53 AM
The media conglomerate’s print revenue grew by 20.31% and television revenue by 13.81% for the year ended March 31, 2023
Sonam Saini Nov 21, 2023 9:33 AM
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Sonam Saini Nov 15, 2023 9:17 AM
Shakdher joined Hotstar in 2016 as Senior Vice President and Growth Head
Sonam Saini Nov 14, 2023 12:07 PM
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
Sonam Saini Nov 8, 2023 3:10 PM
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
Sonam Saini Nov 8, 2023 8:58 AM
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Sonam Saini Nov 6, 2023 9:19 AM
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce as the way forward
Sonam Saini Oct 31, 2023 8:45 AM
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R
Sonam Saini Oct 27, 2023 8:10 AM
If the deal goes through, Reliance-Disney will command 43% of the ad market share and Zee-Sony will have 25% share, leaving very little for other players
Sonam Saini Oct 24, 2023 9:26 AM
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Sonam Saini Oct 16, 2023 8:50 AM
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Sonam Saini Oct 11, 2023 8:47 AM
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Sonam Saini Oct 9, 2023 5:26 PM
Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV
Sonam Saini Oct 6, 2023 8:38 AM
Kumar was heading regional entertainment (Kannada and Marathi clusters)
Sonam Saini Sep 29, 2023 12:21 PM
The campaign by TVC spotlights the company's enhanced Ultima and Ultima Pro range of premium alkaline batteries
Sonam Saini Sep 28, 2023 4:24 PM
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Sonam Saini Sep 27, 2023 8:31 AM
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
Sonam Saini Sep 26, 2023 1:22 PM
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
Sonam Saini Sep 21, 2023 8:25 AM
The regulatory body has emphasised the importance of a strong policy framework among stakeholders to ensure individuals' engagement in digital economic activities
Sonam Saini Sep 14, 2023 4:19 PM
Banerjee, Head-Content, Disney+ Hotstar & HSM Entertainment Network, shed light on Disney Star's ‘Let's Get Healthy’ initiative and the network's endeavours to promote healthy living
Sonam Saini Sep 7, 2023 1:28 PM
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Sonam Saini Aug 31, 2023 8:47 AM
Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity
Sonam Saini Aug 30, 2023 11:20 AM
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
Sonam Saini Aug 29, 2023 8:48 AM
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia Cup, how TV and digital both have room to expand and more
Sonam Saini Aug 2, 2023 9:19 AM
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh Ganguli
Sonam Saini Jul 26, 2023 8:54 AM
Experts expect 10-15% growth in the ad revenue during the upcoming elections
Sonam Saini Jul 19, 2023 9:15 AM
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
Sonam Saini Jul 17, 2023 8:56 AM
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Sonam Saini Jul 12, 2023 8:13 AM
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of NTO 3.0
Sonam Saini & Aditi Gupta Jul 11, 2023 9:13 AM
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Sonam Saini Jul 11, 2023 8:13 AM
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
Sonam Saini & Aditi Gupta Jul 6, 2023 9:01 AM
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
Sonam Saini Jul 5, 2023 8:49 AM
According to sources, two news channels also bid for the spot at Rs 15 crore
Sonam Saini Jul 4, 2023 3:40 PM
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Sonam Saini Jun 27, 2023 9:02 AM
After JioCinema streamed IPL for free, Disney+ Hotstar has announced that it will provide free viewing of the Asia Cup and Men's Cricket World Cup to mobile subscribers
Sonam Saini Jun 12, 2023 9:30 AM
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Sonam Saini Jun 9, 2023 9:19 AM
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per year
Sonam Saini Jun 8, 2023 8:45 AM
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being sorted out
Sonam Saini Jun 2, 2023 8:41 AM
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sonam Saini May 11, 2023 8:48 AM
Disney Star's Head - Distribution & International spoke to e4m about how regionalization of sports content has been a game changer, growth in HD subscribers, strategies to retain the audience and more
Sonam Saini May 4, 2023 8:44 AM
The multi-year agreement with Warner Bros. Discovery is an excellent deal for JioCinema as OTT platforms need good-quality content apart from sports to pull in viewers, say industry experts
Sonam Saini Apr 28, 2023 9:17 AM
Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change
Sonam Saini Apr 20, 2023 9:13 AM
Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for football in light of its renewed association with UEFA
Sonam Saini Apr 18, 2023 8:40 AM
Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the first time, issues with DPOs, and more
Sonam Saini Apr 14, 2023 8:31 AM
Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy, advertisers’ response and more
Sonam Saini Apr 6, 2023 8:31 AM
According to sources, the pubcaster has mopped up approximately Rs 409 crore in these two rounds; bidding for remaining rounds to continue on March 20
Sonam Saini Mar 20, 2023 8:01 AM
Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
Sonam Saini Mar 17, 2023 8:33 AM
News18, Republic Bharat, TV9 & Zee News paid Rs 19.85 crore, Rs 16.55 crore, Rs 14.55 crore and Rs 15.5 crore respectively, shared sources
Sonam Saini Mar 16, 2023 6:16 PM
The first two slots under Bucket C, for news & current affairs (Hindi) channels, has been picked up for Rs 19.85 crore and Rs 16.55 crore say sources
Sonam Saini Mar 16, 2023 4:46 PM
Singh, the Channel Head of Star Bharat and Star Pravah, is quitting due to personal reasons
Sonam Saini Mar 16, 2023 4:29 PM
At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
Sonam Saini Mar 16, 2023 8:32 AM
The industry bodies believe that the auction procedure is skewed against all news and current affairs channels
Sonam Saini Mar 14, 2023 10:30 PM
Six GEC and five movie channels grab slots even as auction continues
Sonam Saini Mar 14, 2023 7:27 PM
The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros Discovery not renewing its content agreement with Disney+ Hotstar
Sonam Saini Mar 14, 2023 9:00 AM
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
Sonam Saini Mar 3, 2023 9:07 AM
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
Sonam Saini Feb 24, 2023 9:03 AM
The notice has been sent to AIDCF members who have decided not to raise channel pricing till a case in this regard is being heard by the Kerala HC
Sonam Saini Feb 17, 2023 9:06 AM
CEO Bob Iger has said the company will reduce workforce by 7,000 jobs
Sonam Saini Feb 9, 2023 8:20 AM
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Sonam Saini Feb 7, 2023 8:57 AM
In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than on TV
Naziya Alvi Rahman & Sonam Saini Feb 2, 2023 2:12 PM
Stakeholders say they are optimistic that NTO 3.0 will be implemented today as majority of DPOs, including DTH operators, have already notified consumers about the price hike
Sonam Saini Feb 1, 2023 8:57 AM
Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will come up for hearing on February 8
Sonam Saini Jan 31, 2023 9:08 AM
Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey
Sonam Saini Jan 30, 2023 8:53 AM
Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
Sonam Saini Jan 17, 2023 8:54 AM
The company saw more than a 39% increase in revenue from Rs 5,311.5 cr to Rs 7,394 cr
Sonam Saini Jan 12, 2023 8:52 AM
Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help further
Sonam Saini Jan 5, 2023 8:58 AM
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
Sonam Saini Jan 3, 2023 8:58 AM
While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20 lakh
Sonam Saini & Kanchan Srivastava Dec 22, 2022 8:28 AM
The broadcaster deferred the launch of these channels in December last year
Sonam Saini Dec 20, 2022 8:59 AM
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
Sonam Saini Dec 14, 2022 8:35 AM
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
Sonam Saini Dec 7, 2022 8:53 AM
Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
Sonam Saini Dec 6, 2022 8:49 AM
Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers
Sonam Saini Nov 22, 2022 9:06 AM
The automobile major’s account is currently being handled by dentsu
Sonam Saini Nov 15, 2022 8:39 AM
The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers
Sonam Saini Nov 11, 2022 8:26 AM
The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures
Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM
As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications
Sonam Saini Oct 28, 2022 9:12 AM
The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
Sonam Saini Oct 28, 2022 8:29 AM
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Sonam Saini Oct 12, 2022 8:48 AM
Raj co-founded The Glitch in 2009 and expanded it to become one of the country's leading creative agencies before it was acquired by WPP in 2018
Sonam Saini Oct 4, 2022 1:46 PM