Will NTO 3.0 come into effect on February 1?
Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will come up for hearing on February 8

The broadcast industry is just one day away from the deadline for the implementation of the Telecom Regulatory Authority of India's (TRAI) new tariff order (NTO) 3.0. However, speculations are rife that the order may not see the light of the day yet as a case against it is pending before the Kerala High Court which will be heard on February 8. The case was filed by the All India Digital Cable Federation (AIDCF) in the first week of January, requesting the court to stay the implementation of the order. However, the court declined to issue an interim order and instead scheduled the case for February 8.
"NTO 3.0 is unlikely to get implemented on the ground since the matter is sub-judice. The Kerala High Court has not granted a stay, but it will hear the case on February 8," a cable operator said.
A senior executive of a leading broadcaster too shared the same thought. "All broadcasters have revised their pricing and submitted RIOs but most of the DPOs haven’t. Though there has been no announcement from TRAI on whether NTO 3.0 will be implemented on February 1 or not, we believe it is unlikely to be implemented because of the AIDCF petition in the court," he said.
The amended new tariff order was issued by TRAI in November last year. The NTO 3.0 reinstated the Rs 19 MRP cap for TV channel inclusion in a bouquet and also allowed broadcasters to offer a maximum discount of 45% when pricing its bouquet of pay channels over the sum of the MRPs of all pay channels in that bouquet.
While broadcasters have welcomed the amended NTO, distribution platform operators (DPOs) have expressed concerns. Cable operators believe that NTO 3.0 will drive customers away from pay TV towards DD FreeDish and over-the-top (OTT) platforms.
In its petition, AIDCF has requested the court to issue directions to TRAI to examine the new order and fix maximum retail price for television channels genre-wise and place a maximum cap on the price of any channel in order to ensure the orderly growth of the digital cable television sector as mandated by the TRAI Act, 1997. The federation had told the court that TRAI has failed to consider and address the foremost challenge faced by the entire broadcasting and cable services industry and that they are witnessing constant decline in subscriber base for MSOs and DTH operators.
Meanwhile, following the amendment of the NTO, broadcasters such as ZEEL, Sun TV, Discovery Communication India, Disney Star India, Viacom18 and Culver Max Entertainment revised their pricing in December last year and filed their RIOs. DPOs, however, are waiting for the Kerala High Court’s decision and are yet to publish the new pricing. According to industry sources, most of the DTH operators will be publishing new pricing before February 1, 2023.
TRAI’s data shows that in the last eight quarters, the total active number of DTH subscribers has decreased from 70.99 million to 68.89 million. Similarly, the number of total active subscribers of major MSOs/HITS operators, having more than a million subscribers, has decreased from 47.58 million to 45.55 million.
Not just AIDCF but several other local cable operators too have raised similar concerns over the implementation of NTO 3.0.
In a letter to TRAI Secretary V Raghunandan, Kolkata- based LCO RK Communication has said that they are facing serious problems since digitization and despite repeated correspondence with TRAI they are yet to receive any solution from their end.
“We are strongly demanding the withdrawal of the NTO 3 implementation during this time of economic recession period. NTO 1 was not at all a success. When NTO 1 was launched, we lost 30%- 40% of our customers. We are scared that if NTO 3 is launched, the same thing will happen. So, our demand is to first resolve the issues related to our business,” the LCO said in its letter.
They requested that a regulation for OTT platforms must be framed and a level playing field should be ensured. The LCO also mentioned that live channels on OTT platforms should be withdrawn immediately. RK Communication also demanded that a licence fees for OTT platforms should be implemented from immediate effect.
It further asked for a new policy for pay channels sharing percentage. “We demand 50% commission for LCOs on every pay channel.”
“We also demand that no pay channel should be aired on DD FreeDish and on terrestrial. Our demand is first to resolve the issues of the cable operators with a proper discussion over the table regarding NTO-3,” their letter read further.
A similar letter was written to MIB Minister Anurag Singh Thakur by Fibernet Operators Federation.
"Cable operators are concerned that this (NTO 3.0) will have a negative impact on their subscriber base and end customers," said an industry expert.
“Because the price difference between OTT and TV is still very large, a price increase of 8-10% will have no effect on TV. Although NTO implementation on February 1 appears unlikely, NTO 3.0 will go into effect," he added.
The All Local Cable Operator Association Delhi (ALCOA INDIA), which is a representative body of Local Cable Operators (LCOs), also wrote another letter to Anurag Singh Thakur on January 30. In the letter, they said that implementation of NTO 3.0 will result in shutting down of Cable TV business leading to loss of approximately 1 million jobs.
They have requested Thakur to stop implementation of NTO 3 in its current form and to relook into its provisions. They have also requested to put a cap on all the channel prices for the overall benefit of the subscribers along with other demands.
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IN10 Media Network announces launch of second GEC Nazara
The channel will go on air on April 1, 2023
By exchange4media Staff | Mar 30, 2023 9:14 AM | 1 min read
IN10 Media Network to expand its market share in the Hindi entertainment space with the launch of its second general entertainment channel – Nazara.
Aditya Pittie, Managing Director of IN10 Media Network said, “Keeping in line with our vision to scale our broadcast business, we are pleased to announce the launch of our new GEC channel – Nazara. We are confident it will be a successful addition to our varied bouquet of channels and look forward to providing more content options to the GEC viewers.”
The channel aims to capture the audience’s interest with shows from varied genres like drama, crime, comedy, mythology, and many more.
Preeti Kedia, AVP – Content & Strategy, Nazara added, “Our latest offering, Nazara, will bolster our hold in the Hindi-speaking markets. We will collaborate with the best in the industry by focusing on telling stories that are entertaining, engaging and relevant in today’s times. We aim to be the go-to destination for entertainment.”
The channel has numerous originals in the pipeline and are under production.
The network has five channels (EPIC, ShowBox, Filamchi Bhojpuri, Gubbare, and Ishara) on air catering to different genres and meeting the varied content consumption of Indian audiences.
Nazara will go on air on April 1, 2023, and will be available on leading platforms across India.
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ZEE settles dispute with IndusInd over dues, paves way for Sony merger
The company made the announcement in a regulatory filing
By exchange4media Staff | Mar 30, 2023 8:33 AM | 1 min read
ZEE Entertainment Enterprises Limited said that it has entered into an agreement to settle its dispute with IndusInd Bank, paving way for its merger with Sony.
The National Company Law Appellate Tribunal (NCLAT) stayed the insolvency plea against ZEEL based on a petition filed by IndusInd Bank to the National Company Law (NCLT).
“The company and IndusInd Bank Ltd have entered into a settlement agreement by which all disputes and claims have been settled between the company and IndusInd Bank Ltd,” said the company in a regulatory filing.
IndusInd had filed a plea before the Mumbai bench of the NCLT to initiate insolvency against ZEEL, stating that the company defaulted on dues worth Rs 83.08 crore.
NCLT had appointed Sanjeev Kumar Jalan as the interim resolution professional in the matter. Punit Goenka, the MD and CEO of ZEEL, had moved the appellate tribunal challenging NCLT’s order, following which NCLAT had stayed the proceedings.
The settlement of the disputes will clear a major obstacle from ZEE’s path as it looks to merge with former rival Culver Max Entertainment Pvt Ltd, formerly known as Sony Pictures Networks India.
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Up-linking & downlinking of satellite TV channels clause: No change in MIB's stand
Stakeholders had sought clarification on Clause 11(3) (f), saying that the it could be misinterpreted
By exchange4media Staff | Mar 29, 2023 3:44 PM | 2 min read
The government has issued a clarification on policy guidelines for uplinking and downlinking of satellite TV channels. The Ministry of Information and Broadcasting (MIB) has refused to change its stance with regard to Clause 11(3) (f) of the Policy Guidelines that talks about a company sharing Satellite TV Channel signal reception decoders.
The clarification on Clause 11(3) (f) was sought by stakeholders. The ministry said it received suggestions and requests from stakeholders that the clause could be misinterpreted.
According to the clause, “a company shall provide Satellite TV Channel signal reception decoders to MSOs or Cable Operators registered under the Cable Television Networks (Regulation) Act 1995 or to a DTH operator registered under the DTH guidelines or to an Internet Protocol Television (IPTV) Service Provider duly permitted under their existing Telecom License or authorized by Department of Telecommunications or to a HITS operator duly permitted under the policy guidelines for HITS operators issued by the Ministry.”
Some stakeholders have suggested that this clause could be misinterpreted to allow permission holders of Satellite TV Channels to provide signal reception decoders to various entities who were previously not permitted under the policy guidelines of 2011.
“However, the Ministry's stance on this matter remains unchanged from the policy guidelines of 2011. Accordingly, it is reaffirmed that the permitted entities may only provide TV Channel Signal Decoders to MSOs/Cable Operators registered under the Cable Television Networks (Regulation) Act, 1995, DTH Operators registered under the DTH guidelines issued by the government, Internet Protocol Television (IPTV) Service Provider duly permitted under their existing Telecom License or authorized by Department of Telecommunications and HITS Operator duly permitted under the Policy Guidelines for HITS operators issued by the MIB,” the ministry notification said.
Policy Guidelines for Uplinking and Downlinking of Satellite TV Channels came out in November last year.
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Indian Youth Congress serves legal notice to Sudhir Chaudhary
The notice mentions the remarks made by the anchor hours after Rahul Gandhi’s disqualification as an MP
By exchange4media Staff | Mar 28, 2023 8:23 PM | 1 min read
The Indian Youth Congress has served legal notice to Sudhir Chaudhary, Consulting Editor, Aaj Tak, for allegedly defaming party leader Rahul Gandhi.
The notice states that civil and criminal proceedings will be initiated against the channel and the anchor unless they delete the video from all platforms, telecast an unconditional apology from the channel, and post it on Twitter.
The legal notice, sent on Sunday, added that the channel’s official Twitter handle had also posted a video of the clip from Sudhir’s show ‘Black and White’ wherein he can be seen comparing Rahul Gandhi with someone who has been accused and caught for an offence of robbery.
“You have deliberately and maliciously compared Mr Rahul Gandhi with someone accused and caught for an offence of robbery even though you are fully aware that Mr Gandhi has been raising his objections to the offence committed by Nirav Modi and is seeking accountability from the Government of India,” read the notice.
The notice also mentions the remarks made by the anchor hours after Rahul Gandhi’s disqualification as an MP following his conviction in a defamation case. It points to what “appears to be a well-crafted conspiracy initiated at the behest of Mr Gandhi’s political opponent”, it read.
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Fighting for the voice of India, ready to pay any price-Sudhir Chaudhary
Chaudhary was responding to the legal notice served by The Indian Youth Congress
By exchange4media Staff | Mar 28, 2023 7:43 PM | 1 min read
After the legal notice issued by the Indian Youth Congress to Sudhir Chaudhary, Consulting Editor, Aaj Tak, for allegedly defaming party leader Rahul Gandhi, Chaudhary took to Twitter to respond-“I am fighting for the voice of India. I am ready to pay any price”, he wrote.
The notice issued by Youth Congress states that civil and criminal proceedings will be initiated against the channel and the anchor unless they delete the video from all platforms, telecast an unconditional apology from the channel, and post it on Twitter.
“You have deliberately and maliciously compared Mr Rahul Gandhi with someone accused and caught for an offence of robbery even though you are fully aware that Mr Gandhi has been raising his objections to the offence committed by Nirav Modi and is seeking accountability from the Government of India,” read the notice.
The notice also mentions the remarks made by the anchor hours after Rahul Gandhi’s disqualification as an MP following his conviction in a defamation case. It points to what “appears to be a well-crafted conspiracy initiated at the behest of Mr Gandhi’s political opponent”, it read.
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ABP’s Shobhna Yadav joins Zee News
Yadav used to host the evening prime time show on ABP News
By Ruhail Amin | Mar 27, 2023 10:06 PM | 1 min read
ABP’s senior news anchor Shobhana Yadav has quit and joined Zee News as senior news anchor.
Yadav used to host the evening prime time show on ABP News. Rajnish Ahuja, Editor, Zee News confirmed this news to e4m.
Along with news anchoring, Shobhana Yadav is known for being a succesful film producer. Recently, the film 'Dasvin' produced by her was well received by the audience. Renowned Hindi cinema actor Abhishek Bachchan has played an important role in this fim.
Yadav started her career with India TV in 2003. She has also produced a bollywood film ‘Dear Maya’ in 2017 in which Manisha Koirala played the lead role.
The popular bollywood film ‘Batla House’ is based on the real life story of Shobhna Yadav and her husband Sanjeev Kumar Yadav who is a nine time gallantry award recipient.
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NDTV Board appoints UK Sinha and Dipali Goenka as Independent Directors
Sinha has served as the Chairman of Securities and Exchange Board of India (SEBI)
By exchange4media Staff | Mar 27, 2023 9:20 PM | 1 min read
U.K. Sinha and Dipali Goenka have been appointed Independent Directors of NDTV for a period of two years effective March 27, 2023, based on the recommendations of the Nomination and Remuneration Committee, and subject to the approval of shareholders and Ministry of Information and Broadcasting. U.K. Sinha has also been designated as Non-Executive Chairperson of NDTV.
Sinha has served as the Chairman of Securities and Exchange Board of India (SEBI) between 2011 and 2017. Under his stewardship, SEBI is credited with having brought in significant regulatory amendments in areas such as Takeover Code, Foreign Portfolio Investors and Alternate Investment Funds.
Goenka is the Chief Executive Officer and Managing Director of Welspun India Limited.
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