tv-industry
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
The RIO announcements are likely to determine whether 2026 marks a broader tariff reset for the pay-TV industry, say experts
Aditi Gupta Feb 27, 2026 8:40 AM
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
Asianet Digital Network Limited had accused JioStar of violating the Competition Act, 2002 by engaging in discriminatory pricing practices
e4m Staff Jan 28, 2026 3:09 PM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Aditi Gupta Jan 14, 2026 8:52 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 8:18 AM
As 2025 draws to a close, India’s broadcast and TV distribution industry flags growing policy paralysis at a time when linear TV faces economic pressure and platform disruption
Tasmayee Laha Roy Dec 26, 2025 9:02 AM
Notable figures such as Kevin Vaz, Gaurav Banerjee, Sanjog Gupta and several others took center stage, reinforcing the dynamism of India’s media ecosystem
Aditi Gupta Dec 22, 2025 8:38 AM
While DTH players say they have seen better retention & ARPU in bundled hybrid content packs with the response being positive, some industry observers believe that the model is not financially viable
Aditi Gupta Dec 12, 2025 9:44 AM
While Comcast and Netflix are eyeing Warner Bros.’ film and television library, Paramount has expressed interest in acquiring the entire company
MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem
Tasmayee Laha Roy Nov 7, 2025 9:25 AM
According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft
Aditi Gupta Oct 31, 2025 8:40 AM
Speaking at FICCI FRAMES, he emphasized that despite OTT platforms crossing 600 million users, linear TV remains vital with 190 million TV households, of which 160 million have linear subscriptions
Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector
e4m Staff Oct 7, 2025 11:29 AM
The commemorative event was graced by celebrities from the film and entertainment world
e4m Staff Aug 29, 2025 3:43 PM
One of the areas open for feedback is the rationalisation of channel categorisation, including buckets, genres, and languages
e4m Staff Jul 25, 2025 8:07 PM
Amita Maheshwari said this in response to a powerful e4m tribute to Uday Shankar’s visionary mentorship- Outsiders' to industry movers: How Uday Shankar mentored a generation of media leaders
e4m Staff Jul 16, 2025 5:59 PM
The company, however, posted a 24% YoY increase in Profit After Tax at Rs 54 crore
e4m Staff Jul 15, 2025 10:19 AM
Marketers highlight the need for updated audience insights amid digital growth and post-pandemic shifts
Kanchan Srivastava Jun 9, 2025 8:53 AM
The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal 2024
Aditi Gupta May 7, 2025 6:10 PM
Neuroanalytical studies commissioned by ZEEL with 5th Dimension showcase over 15% higher engagement level amongst consumers while viewing advertisements on Linear TV compared to social platforms
On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector
e4m Staff May 3, 2025 12:43 PM
From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation, accessibility remains a powerful force
Aditi Gupta Mar 5, 2025 8:58 AM
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple of quarters
Aditi Gupta Jan 23, 2025 7:19 PM
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
Aditi Gupta Jan 16, 2025 8:57 AM
As the Managing Director & CEO of SPNI turns a year older on Sunday, we delve into his extraordinary journey of success
e4m Staff Jan 11, 2025 9:06 AM
JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
Aditi Gupta Jan 7, 2025 8:55 AM
From driving strategic transformations in broadcasting to shaping the future of digital entertainment, these CEOs are redefining the rules of the game
Aditi Gupta Jan 3, 2025 9:25 AM
The proposal has sparked a debate over its implications for the broadcast industry, with many broadcasters deeming it unnecessary and beyond TRAI’s jurisdiction
Aditi Gupta Dec 17, 2024 8:47 AM
The All India Digital Cable Federation, in its comments submitted before TRAI on its consultation paper, has called for regulatory parity for DD Free Dish
Aditi Gupta Dec 3, 2024 8:50 AM
Industry says the new entity will also make it easier for advertisers, who will now not have to speak to multiple people, and will have more options for contextual associations
e4m Staff Nov 18, 2024 9:02 AM
The MIB had requested TRAI to recommend terms and conditions, including fees, for these broadcasting services
e4m Staff Oct 30, 2024 3:55 PM
OTT platforms have expressed significant reservations about the proposed regulations, sources said, adding that the MIB is holding off on advancing the bill until broader consultations can be held
Aditi Gupta Oct 29, 2024 8:33 AM
On this occasion, Punit Goenka, MD & CEO, ZEE addressed the employees, emphasizing on the numerous opportunities for the company to capitalize upon to ensure robust growth for the future
While the ratings show a shift in viewership trends, industry experts dived deep into the challenges faced by GECs, such as changing audience preferences and the growing dominance of digital platforms
Aditi Gupta and Chehneet Kaur Oct 1, 2024 9:14 AM
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
Aditi Gupta Aug 2, 2024 9:10 AM
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
Aditi Gupta Jun 24, 2024 8:45 AM
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
e4m Staff Jun 11, 2024 9:19 AM
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for the new boss at Sony
Aditi Gupta & Sonam Saini May 29, 2024 8:49 AM
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising
Aditi Gupta May 28, 2024 8:21 AM
Sony was like a family for NP Singh, said Rohit Gupta, who is former Advisor to the Management and Board of Sony Pictures Networks India
e4m Staff May 24, 2024 6:19 PM
Former CEO of Sony Kunal Dasgupta shares how NP Singh has contributed to the company's growth over the years
e4m Staff May 24, 2024 4:27 PM
In a regulatory filing, the Walt Disney Company shared that if the merger is not finalized by February 28, 2026, Star India or RIL may terminate the deal
Guest Column: Anup Chandrasekharan, COO - Regional Content · IN10 Media Network, looks back at the eventful last quarter of the media & entertainment industry
Anup Chandrasekharan Apr 8, 2024 5:11 PM