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At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms
Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years
Madhuwanti Saha 10-October-2018
In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.
Venkata Susmita Biswas 24-September-2018
Akash Banerji, Head Marketing and Partnerships, Viacom18 Digital Ventures- Voot shares his thoughts on content marketing strategy
exchange4media Staff 14-September-2018
The panel spoke about TV going nowhere, non-disruptive advertising and the rising popularity of video
exchange4media Staff 08-September-2018
Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers
Pallavi Borkar 05-September-2018
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Viacom 18's Regional Entertainment and the network's film studio join hands to produce 18 multi-lingual, multi-genre VOOT Originals
exchange4media Staff 31-August-2018
Cable operators claim to have suffered losses running into crores in the past one year because of the OTT platforms. The associations wants TRAI to intervene and resolve it.
Kaisi Yeh Yaariyan 3 delves into Manik and Nandini’s coming of age romance and the varied emotions of being young and in love.
exchange4media Staff 16-May-2018
Th new campaign #SchoolKiMasti focuses on making going to school even more fun by adding beloved favourite Nicktoons characters to the daily lives of children
exchange4media Staff 11-April-2018
Recap brings you a round up of the important stories that made headlines this week.
exchange4media Staff 17-March-2018
Viacom18 is expected to announce Gandhi’s replacement in due course.
exchange4media Staff 12-March-2018
Gaurav Gandhi, COO, Viacom18 Digital Ventures, moves on after serving 8 years in the organisation.
exchange4media Staff 12-March-2018
With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends
Madhuwanti Saha 15-January-2018
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As part of its 2018 plan, Voot will go international apart from sharpening its regional presence and dial-up its original content play
exchange4media Staff 20-December-2017
Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue
Madhuwanti Saha 12-December-2017
The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay
exchange4media Staff 30-November-2017
Six-part series ‘Time Out’ starring popular faces Tahir Raj Bhasin and Sarah Jane Dias will be launched on VOOT on November 28
exchange4media Staff 27-November-2017
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