Date-wise News

A statement released by the body also notes that “there is still room to make systems more transparent, robust and reliable”

exchange4media Staff Jan 13, 2022 6:46 PM

annurag batra?blur=25

Is this a way to get the narrative back? Is this a way to divide media again and rule it even more effectively?, asks Dr Annurag Batra, Chairman & Editor-in-Chief of e4m & BW Businessworld

Annurag Batra Jan 13, 2022 5:48 PM


The Chairman & MD of SAB group said the decision to restart the ratings is democratic and fair

exchange4media Staff Jan 13, 2022 3:29 PM

Akhikesh Reddy, Chairman , RPPL?blur=25

Reddy has already invested Rs 150 cr in his league to provide new opportunities to motorsporting enthusiasts in India

Ruhail Amin Jan 13, 2022 3:26 PM


In a statement, NBF has said news channels that don’t want ratings can be voluntarily exempt

exchange4media Staff Jan 13, 2022 2:02 PM

Ankit Panth?blur=25

Panth is a professional gamer and founder of India’s famous Esports company, Team Brutality

exchange4media Staff Jan 13, 2022 1:35 PM

Voot ullu?blur=25

The Ullu originals, featuring noted actors, will start streaming on Voot from January 14

exchange4media Staff Jan 13, 2022 1:32 PM

Hair On High campaign?blur=25

With the aim to reinstate the importance of the age-old concept of hair oiling, the #HairOnHigh campaign shows Kapoor's healthy hair after using Brillare products

exchange4media Staff Jan 13, 2022 12:59 PM


The funding round was led by Lightbox, March Gaming, and Duane Park Ventures among others

exchange4media Staff Jan 13, 2022 10:35 AM


Based on complaints against 480-odd ads over the past three years, ASCI undertook a deep dive to identify what offends Indian consumers the most

Kanchan Srivastava Jan 13, 2022 9:21 AM

Vineet Handa?blur=25

In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI, opens up about tailor-making strategies & messaging across all stakeholders to achieve the core objectives

Ruchika Jha & Shrabasti Mallik Jan 13, 2022 9:20 AM


While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now

Javed Farooqui Jan 13, 2022 9:19 AM

News channel?blur=25

Industry heads say the absence of TRP data has been a huge concern as it’s important for ensuring transparency among advertisers and agency partners

exchange4media Staff Jan 13, 2022 9:16 AM


Industry heads say they are relieved because the absence of ratings has created a huge vacuum for agencies, channels and clients

exchange4media Staff Jan 13, 2022 9:14 AM

News channel?blur=25

While some experts say technicalities will delay the actual roll-out, there are others who assert that there is no reason to postpone as BARC is already gathering data for the genre

exchange4media Staff Jan 13, 2022 9:13 AM


Our stand is vindicated as the ministry stamps the room for improvement & acknowledges the deficiencies, says CEO of a leading news channel and a member of NBDA

exchange4media Staff Jan 13, 2022 9:09 AM


The broadcasters including Star, Sony, and Sun have refused to share the detailed architecture as they believe that the TRAI doesn't have any jurisdiction on OTT

exchange4media Staff Jan 13, 2022 9:03 AM

Amit Wadhwa?blur=25

Amit Wadhwa, CEO, dentsu Creative India, outlined that the biggest challenge for a company is to embrace and accept technology and to evolve with it

Kanchan Srivastava Jan 13, 2022 9:01 AM