Voot adds ‘Bigg Boss OTT Kannada’ to its content line-up
The first OTT edition of Bigg Boss Kannada will stream exclusively on Voot for 6 weeks, starting August 6
Viacom18-owned Voot is all set to exclusively launch its first-ever OTT season of Bigg Boss Kannada. For the 6-week digital exclusive season of Bigg Boss OTT Kannada, Voot welcomes Vimal Elaichi as ‘co-presenting’ sponsor and Paytm as ‘special’ partner.
Talking about bringing Bigg Boss OTT to its Kannada viewers, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “Kannada has been an important market for us at Voot, and our recent movie slate has helped us consolidate our leadership in the market. Voot’s success with Bigg Boss OTT Hindi in 2021 proved to be a game-changer in the digital entertainment space, and we're excited to launch Bigg Boss OTT Kannada, reinforcing our commitment to bringing fresh and engaging shows to Voot audiences across the country.”
Speaking on the maiden edition of Bigg Boss OTT Kannada, Param, Business Head, Kannada Cluster, Viacom18, said, “Year-on-year, Bigg Boss has been delivering outstanding and ground-breaking editions across languages, both on television as well as digital. The Kannada market has always stayed ahead of the curve and the launch of Bigg Boss OTT Kannada will further create an immersive and engaging experience for all our Kannada viewers. We are hopeful that the upcoming digital edition will take the show’s fandom a notch higher and engage and interact with viewers like never before.”
Kichcha Sudeep said, “It’s really exciting to see the growing anticipation for the first OTT season, and the new avatar will surely live up to this craze. As the promo suggests, the OTT season will be a dream come true for the Bigg Boss fans to see 24x7 live action with entertainment, drama, and a lot more that will certainly keep our viewers hooked for 6 weeks. The madness has just begun. Stay tuned.”
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