Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts

Kanchan Srivastava Dec 1, 2021 8:42 AM

According to Media Partners Asia, India’s TV channel business, which stands at $5 billion in 2021, is poised to grow at 11% CAGR over the next five years to $8.5 billion

exchange4media Staff Nov 24, 2021 10:57 AM

There have already been over thousands of Rimix & Filmi videos made on the track #Raataanlambiyan that features the duo

exchange4media Staff Aug 18, 2021 12:26 PM

The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators

exchange4media Staff Aug 17, 2021 2:35 PM

India will play 3 ODIs and T20Is with Sri Lanka followed by a five-match Test series against England

exchange4media Staff Jul 15, 2021 3:00 PM

The addition of Lomotif enhances Zash’s offering by adding a short-form video component to its overall ecosystem

exchange4media Staff Jun 24, 2021 6:02 PM

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

exchange4media Staff Jun 14, 2021 7:24 PM

The multimedia messaging app has also reported 500 million monthly active users

exchange4media Staff May 28, 2021 4:15 PM

The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities

exchange4media Staff May 25, 2021 1:50 PM

The celebrity engagement platform has onboarded actors like Hrithik Roshan, Kareena Kapoor, Ranveer Singh and Tiger Shroff for personalised video calls with their fans

exchange4media Staff May 24, 2021 5:11 PM

The partnership will aid advertisers in getting complete insights into campaign performance

exchange4media Staff May 12, 2021 1:13 PM

The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop

exchange4media Staff Apr 28, 2021 7:01 PM

Snap said that its daily active users (DAUs) were 280 million in Q1 2021, an increase of 51 million, or 22%, year-over-year

exchange4media Staff Apr 23, 2021 7:02 PM

The contest #MadeOnRoposo will be judged by actor Neha Dhupia, director and choreographer Farah Khan, and casting director Mukesh Chhabra

exchange4media Staff Apr 22, 2021 4:58 PM

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

Creators can choose existing videos from the Rizzle app or record their own new videos, add a soundtrack of their choice and share their masterpiece with the world

exchange4media Staff Apr 6, 2021 3:48 PM

The campaign aims at taking Anamika's versatile singing and unmatched music rhythm penetration into deeper regional markets

exchange4media Staff Mar 25, 2021 6:30 PM

The app will feature a wide range of content for audiences across superhero, fantasy, romance, sci-fi, Bollywood, mythology, action, and more

exchange4media Staff Mar 19, 2021 4:19 PM

This initiative in India is a content creator collective that will see some of the finest talents come together week on week, to collaborate and help each other amass more followers

exchange4media Staff Mar 16, 2021 4:23 PM

The valuation is nearly double from August last year when it raised $11.4 million from investors led by KTB Network

exchange4media Staff Mar 11, 2021 9:36 AM