Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

The latest edition of Asia Video Content Dynamics says the 12% increase in budget, up from 8% in 2017, highlights rising competition for audiences and production talent, especially in India and Korea

exchange4media Staff Jul 24, 2019 3:57 PM

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh Apr 11, 2019 9:22 AM

What Works will ideate and execute video content strategy across platforms in line with KKR’s other marketing plans

exchange4media Staff Mar 29, 2019 2:03 PM

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan Dec 6, 2018 8:25 AM

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra Sep 13, 2018 8:54 AM

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra Aug 30, 2018 8:39 AM

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh Mar 1, 2018 8:57 AM

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah Nov 22, 2017 8:50 AM

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Venkata Susmita Biswas Aug 23, 2017 7:40 AM

Dekkho will largely focus on youth-based videos and regional content across 6 languages

exchange4media Staff Jul 5, 2017 4:44 PM

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Zafar Rais Jan 6, 2017 8:06 AM

KPV, a new venture from Tamil Nadu, will launch YUV, a mobile-first platform for original video content in south Indian languages

exchange4media Staff Dec 9, 2016 8:06 AM

The study shows that people in India are consuming online video across various platforms such as video content that appears in their social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

exchange4media Staff Nov 22, 2016 8:03 AM