mCanvas launches new ad format 'Stories'
The format will aid in creating an added revenue stream for publishers
mCanvas today announced the launch of Stories, a seamless blend of organic content and sponsored ads on mobile web, apps and OEMs. The native ad format aims to transform the way brands advertise on mobile. Additionally, Stories creates an added revenue stream for publishers, enabling them to enhance editorial content by blending it with captivating ad experiences.
Aimed at inspiring engagement and evoking emotion with immersive sensory-rich ads, mCanvas Stories feature a full-screen visual experience designed to captivate today’s digital natives. Positioned natively alongside organic Stories, the ad format will feature eye-catching text, photos, animations, gifs, and videos encouraging users to engage with the brands narrative. Further, Stories integrates 50+ phone features and sensors to make interacting with ads an immersive experience. For marketers, mCanvas offers end-to-end bespoke service starting from the ideation stage to providing analytical reports on campaign performance. mCanvas provides advertisers access to 72M users each across 120 premium publishers.
Offering a novel way to engage and monetise quality traffic, Stories is an incremental revenue source for publishers. Combining the native format with great user experience, Stories will help publishers increase page views & time spent while lowering bounce rate. It automatically finds trending content, publishes stories, generates reports and optimizes for best performance, so that publishers can continue focusing on creating valuable content. Stories can be deployed as a new independent placement or existing mCanvas Publishers can enable it instantly without deploying any new code.
Aninda Gupta, Marketing Lead – Media, Digital, B2C Business, Gyproc India says, “mCanvas Stories is an exciting new venture because it presents new opportunities for brands to engage their audience on mobile. Creating engaging and inspiring digital experiences is key in any industry to stay relevant, as users are growing increasingly picky about the type of content they choose to interact with. We are keen to see how this ad format will affect the way mobile users interact with brands and the results that it offers.”
Apoorv Kalra, Founder, BollywoodShaadis.com also says, “We’re constantly looking for ways to create enhanced on-page experiences for our website visitors. When mCanvas introduced the Stories format, it was clearly evident that it would elevate the overall user experience with its seamless design and interactions.”
Niraj Ruparel, Head of Mobile and Emerging Tech, GroupM says, “Over the past few years, our partnership with mCanvas has enabled us to deliver industry disruptive ads to our clients. We’ve leveraged their technology and creative expertise to create top-notch experiences and their innovation in the industry ultimately benefits the offerings we can put forth to our clients. We are super excited to utilise Stories as an added format that will enhance how users engage with brands.”
Indrani Khanvilkar, Director - National Sales, mCanvas says “We are ecstatic about the launch of Stories, as part of our constant effort to provide the best and most seamless solutions to our clients. This newest ad format will put an interesting spin in the manner in which ads are consumed and will help us deliver our clients’ business goals with out-of-the-box mobile ad experiences.”
Vishal Rupani, Co-founder & CEO, mCanvas concludes, “With the launch of Stories, we’re making the popular social format accessible to everyone. Both, advertisers and publishers will now be able to benefit by creating stories and distributing them at scale across multiple platforms.”
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