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Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics
Kanchan Srivastava Jul 15, 2026 8:57 AM
As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies
Anuja Jain Jul 13, 2026 9:27 AM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 26, 2026 4:03 PM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
The platform to provide local language support across the U.S., EMEA, APAC, and LATAM
e4m Staff Apr 24, 2026 6:46 PM
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising
Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly evolving media and advertiser landscape
Chehneet Kaur Apr 14, 2026 9:14 AM
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
Aditi Gupta Apr 10, 2026 9:12 AM
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
Actor, model and fitness enthusiast Milind Soman believes the strength of his personal brand comes from a consistently lived lifestyle rather than a calculated marketing strategy
Shalinee Mishra Mar 14, 2026 8:45 AM
Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital advertising; brands driving full-funnel outcomes on CTV offerings
Shantanu David Mar 12, 2026 8:41 AM
Media expert Hersh Bhandari writes why the news genre is one of the most powerful platforms for advertiser even today
Hersh Bhandari Mar 9, 2026 9:29 AM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept pace
Shantanu David Jan 29, 2026 8:45 AM
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Pooja Yadav Jan 16, 2026 9:32 AM
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
Pooja Yadav Jan 14, 2026 9:21 AM
Atul Agrawal has nearly four decades of leadership experience across corporations
For the first time, advertisers can access campaign metrics, total ad streaming minutes, format mix, and audience engagement patterns with music and podcast genres
e4m Staff Dec 10, 2025 12:14 PM
The company quietly signals a 2026 rollout as agencies await clarity on formats, pricing and integration
Marketers tell e4m that across several categories, regional players are losing visibility, and in some cases, even getting displaced outright by aggressive national advertisers
Pooja Yadav Dec 5, 2025 9:14 AM
CTV home screen takeovers range from Rs 12L-Rs 30L for a day; Advertisers get premium front-door visibility along with trackable impressions and actions
Aditi Gupta Nov 24, 2025 8:50 AM
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
Kanchan Srivastava Nov 12, 2025 9:33 AM
From expanding rating panel to nixing landing-page data, MIB’s proposals promise cleaner TV metrics. But industry says faith will remain divided unless TV matches digital’s speed & accountability
Aditi Gupta Nov 12, 2025 9:06 AM
Marc Pritchard handles P&G’s brand-building disciplines worldwide and has been with the company for more than four decades
e4m Desk Oct 23, 2025 10:48 AM
Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all
Shantanu David Oct 22, 2025 9:06 AM
The World Federation of Advertisers has released an outlook saying that the surge in India’s media costs is being driven by rising audience value, increased advertiser demand among other factors
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety measures & content moderation
Sunidhi Vijay Aug 29, 2025 9:29 AM
Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends
Pooja Yadav Aug 29, 2025 8:55 AM
According to broadcasters, it is unfair that commercial establishments like hotels, restaurants, and bars have access to TV content at rates meant for regular households
Experts say the estimated cost of establishing a new ratings system may reach Rs 500 crore, but building industry-wise consensus will be the real hurdle
Aditi Gupta Jul 30, 2025 9:05 AM
Mondelēz India secured 'Best Digital and Social Media Advertiser of the Year’ and 13 metals
e4m Staff Jul 18, 2025 4:06 PM
A Financial Times report quotes Fox Corp ad sales president Jeff Collins as saying that “the president and a lot of the folks in his administration are watching the [Fox News] network”
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
As per experts, advertisers' approach is shifting from high-decibel, mass-reach campaigns to calibrated, context-driven advertising
Chehneet Kaur and Aditi Gupta Jun 20, 2025 9:17 AM
As per a TAM Sport report, while the count of advertising brands grew 28% from last year, the number of product categories remained consistent across both seasons
e4m Staff Jun 3, 2025 12:29 PM
Engagement is the new reach, say experts about FMCG's new playbook as brands seek to resonate with audiences on a deeper level with personalised, interactive and targeting ads
Shantanu David May 1, 2025 8:36 AM
This platform will help brands track, reduce & offset emissions across all media
e4m Staff Apr 28, 2025 12:04 PM
Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said
Kanchan Srivastava Apr 16, 2025 8:55 AM