retail

The legendary actor features in a classic Bollywood style brand film for Reliance SMART and Reliance Fresh

exchange4media Staff 08-January-2019

Step taken after complaints from retailers and traders

exchange4media Staff 27-December-2018

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff 27-December-2018

Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more

Simran Sabherwal 12-December-2018

CEO, Madura Fashion & Lifestyle (MF&L), a business unit of Aditya Birla Fashion and Retail Ltd. (ABFRL), spoke on the topic 'Emotional Connect – A Retail Perspective' at e4m Conclave South

exchange4media Staff 01-December-2018

Chief Executive Officer of Madura Fashion & Lifestyle, a business unit of Aditya Birla Fashion and Retail Ltd, spearheads India’s iconic fashion brands such as Louis Philippe, Van Heusen, and others

exchange4media Staff 26-November-2018

A weekly round-up of all stories that made headlines this week

exchange4media Staff 10-November-2018

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan 06-November-2018

ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform

exchange4media Staff 31-October-2018

Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador

Dolly Mahayan 31-October-2018

Karan Kumar says Fabindia tries to engage with customers only intermittently

Dolly Mahayan 16-August-2018

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Madhuwanti Saha 07-August-2018

With five collections to suit every mood and personality, the content giant is offering various lifestyle products ranging from laptop sleeves to tote bags and phone covers

exchange4media Staff 26-July-2018

The acquisition will strengthen the online retailer’s New Retail strategy, which seeks to integrate online and offline retail to create a smooth and seamless purchase experience for consumers.

exchange4media Staff 21-July-2018

The eminent panel deliberated on how brands can leverage consumer experience to stay ahead of the game.

exchange4media Staff 06-July-2018

The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff 28-June-2018

Snehal Shah talks to exchange4media about their revamped marketing strategy and the plan to open 25 new stores across the country by year-end

Dolly Mahayan 04-June-2018

Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

Ruhail Amin 22-May-2018

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

Dolly Mahayan 21-May-2018

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

exchange4media Staff 19-May-2018