retail
The legendary actor features in a classic Bollywood style brand film for Reliance SMART and Reliance Fresh
exchange4media Staff 08-January-2019
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The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories
exchange4media Staff 27-December-2018
Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more
Simran Sabherwal 12-December-2018
CEO, Madura Fashion & Lifestyle (MF&L), a business unit of Aditya Birla Fashion and Retail Ltd. (ABFRL), spoke on the topic 'Emotional Connect – A Retail Perspective' at e4m Conclave South
exchange4media Staff 01-December-2018
Chief Executive Officer of Madura Fashion & Lifestyle, a business unit of Aditya Birla Fashion and Retail Ltd, spearheads India’s iconic fashion brands such as Louis Philippe, Van Heusen, and others
exchange4media Staff 26-November-2018
A weekly round-up of all stories that made headlines this week
exchange4media Staff 10-November-2018
Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.
Dolly Mahayan 06-November-2018
ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform
exchange4media Staff 31-October-2018
Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador
Karan Kumar says Fabindia tries to engage with customers only intermittently
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
Madhuwanti Saha 07-August-2018
With five collections to suit every mood and personality, the content giant is offering various lifestyle products ranging from laptop sleeves to tote bags and phone covers
exchange4media Staff 26-July-2018
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The acquisition will strengthen the online retailer’s New Retail strategy, which seeks to integrate online and offline retail to create a smooth and seamless purchase experience for consumers.
exchange4media Staff 21-July-2018
The eminent panel deliberated on how brands can leverage consumer experience to stay ahead of the game.
exchange4media Staff 06-July-2018
The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.
exchange4media Staff 28-June-2018
Snehal Shah talks to exchange4media about their revamped marketing strategy and the plan to open 25 new stores across the country by year-end
Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands
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Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more
The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace
exchange4media Staff 19-May-2018
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