retail
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals
e4m Staff Jul 13, 2026 2:39 PM
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business
Shantanu David Jun 30, 2026 9:17 AM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Prior to this, Rao was Senior Director at Nike Retail for France and Benelux markets
e4m Staff Jun 18, 2026 2:26 PM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December
e4m Staff Jun 16, 2026 8:33 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 4, 2026 12:57 PM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business
e4m Staff May 20, 2026 12:04 PM
He has joined Emeritus as Associate Director - Brand Experience & Activations
e4m Staff May 19, 2026 8:46 AM
Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000
Shripad Kulkarni May 12, 2026 8:33 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
Shantanu David May 4, 2026 8:52 AM
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Anuja Jain Apr 23, 2026 8:41 AM
At e4m RetailEX Conference, Medhavi Singh, Country Head, India, Criteo, positioned the development as part of a broader structural shift underway in the digital advertising ecosystem
e4m Staff Apr 20, 2026 2:35 PM
Moderated by Adeeb, Head of Agency Business, India at Criteo, the panel had Sujata Dwibedy, Sairam Ranganathan, Driv Vohra, and Swati Rao
e4m Staff Apr 20, 2026 1:29 PM
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
e4m Staff Apr 17, 2026 1:25 PM
The panel discussion at e4m RetailEX Conference 2026 made it evident that AI is pushing retail marketing into overdrive, but not without consequences
e4m Staff Apr 17, 2026 11:36 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
At e4m RetailEX conference, Sandeep Kohli, CEO of Indriya, outlined a playbook that moves jewellery from investment to identity, blending design, culture & digital to build a modern retail brand
e4m Staff Apr 15, 2026 7:07 PM
At e4m RetailEX Conference, Rahul Sinha, Chief Business Officer at Pidilite Industries, shared that the brand believes that building categories are about building bonds
e4m Staff Apr 15, 2026 6:43 PM
At e4m RetailEX Conference, Ashish Rai, CEO, Decorative Paints, JSW Paints, outlined a decisive shift from guesswork to certainty in the paints category
e4m Staff Apr 15, 2026 5:32 PM















