retail
AnilKumar?blur=25

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen 7 hours ago

Kantar?blur=25

The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience

exchange4media Staff 23 hours ago

Fastrack?blur=25

Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing

Misbaah Mansuri Jul 23, 2020 8:36 AM

Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

sanjeev mohanty?blur=25

Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019

Misbaah Mansuri Jun 22, 2020 8:34 AM

Manish Sapra?blur=25

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

Arun Narayan, Titan?blur=25

Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown

exchange4media Staff Jun 3, 2020 8:37 AM

Satish NS?blur=25

Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change

Satish NS Jun 2, 2020 8:13 AM

Shopmatic Kirana Web Stores?blur=25

Local shop owners can now build their web-stores easily without the need for technical or coding experience

exchange4media Staff May 27, 2020 2:00 AM

ABP News Pitch BrandTalk Virtual Series with Anuj Poddar, Executive Director, Bajaj Electricals?blur=25

At the ABP Presents Pitch BrandTalk Virtual Series, Anuj Poddar, Executive Director, Bajaj Electricals, spoke on 'Strategy to bounce back in the heart of customers'

exchange4media Staff May 18, 2020 8:50 AM

Sriram Venkataraman Flipkart?blur=25

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International

exchange4media Staff May 5, 2020 11:03 AM

FCB?blur=25

The initiative will help brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era

exchange4media Staff Apr 23, 2020 4:40 PM

Jamie Iannone?blur=25

Iannone also served as CEO of SamsClub.com, the eCommerce unit of Walmart's chain of membership-only retail warehouse clubs, Sam’s Club

exchange4media Staff Apr 14, 2020 2:53 PM

Wizikey?blur=25

Wizikey has released their News Analysis Report on the impact of COVID-19 on business sectors

exchange4media Staff Apr 9, 2020 6:14 PM

Retail?blur=25

Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur Apr 8, 2020 8:58 AM

Godrej Interio?blur=25

The eCommerce service will cover more than 2,000 pin codes across India and is expected to have AR integration on the website by the end of the fiscal year

exchange4media Staff Mar 20, 2020 5:09 PM

Brand Factory Womens Day?blur=25

The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others

exchange4media Staff Mar 9, 2020 1:21 PM

Durga Madhab Dash?blur=25

Prior to joining Styched, Dash served a 9-year stint at Amazon India in various leadership roles

exchange4media Staff Mar 6, 2020 2:51 PM

D2C?blur=25

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM