retail
Unlocking Business Success: The Importance of 'Why' Data?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete

Premjeet Sodhi 16 hours ago

Sanjay Rao Takes Helm as CEO and Managing Director of Bata India?blur=25

Rao was previously associated with Nike as Senior Director, Nike Retail – France & Benelux

e4m Staff Aug 29, 2026 12:09 PM

Aisha Khan Appointed Head of Retail & Commerce at Dentsu North America?blur=25

In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Media Activation

e4m Desk Aug 27, 2026 6:29 PM

Wamiqa Gabbi?blur=25

Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery

e4m Staff Aug 26, 2026 4:37 PM

Kketan Chopra Elevated to Senior VP of Commerce at WPP Media?blur=25

Chopra was previously Head North|West|East - Commerce Lead at WPP Media

e4m Staff Aug 25, 2026 1:26 PM

Why FMCG giants are betting big on D2C?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships

Ganapathy Viswanathan Aug 25, 2026 8:08 AM

Gunender Kapur Reappointed as MD & CEO of Vishal Mega Mart Until 2031?blur=25

Kapur’s new tenure will run from 1 September 2026, to 31 August 2031

e4m Staff Aug 24, 2026 1:39 PM

Sebi Proposes New Rules to Regulate Bond Marketing and Influencer Ads?blur=25

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

Mohit Cherian Promoted to Category Director at Diageo India?blur=25

Mohit Cherian has been associated with Diageo India since 2020

e4m Desk Aug 21, 2026 1:16 PM

Rethinking how India shops and spends on holidays?blur=25

Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey

Yatnesh Pandey Aug 21, 2026 9:17 AM

Shivani Goel Joins Reliance Brands as VP of Marketing?blur=25

Goel brings over 17 years of experience across fashion, beauty, lifestyle and retail

e4m Desk Aug 20, 2026 3:50 PM

Vineet Jain Takes Helm as COO of Reliance Retail Fashion Division?blur=25

Prior to joining Reliance Retail, Jain served as Chief Operating Officer at V-Mart Retail

e4m Staff Aug 14, 2026 3:30 PM

Brands go analog as AI flattens creativity into sameness?blur=25

As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses

Sandhi Sarun Aug 13, 2026 8:29 AM

Mobavenue AI Tech Ltd?blur=25

The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail

e4m Staff Aug 12, 2026 12:31 PM

Sooraj Balakrishnan,  Head of Marketing, Acer India and Bangladesh?blur=25

Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.

Brij Pahwa Aug 11, 2026 12:00 PM

Amith Patalay Joins LatentView Analytics as Head of Europe & UKI?blur=25

Prior to joining LatentView Analytics, Patalay spent nearly two decades at Infosys

e4m Desk Aug 10, 2026 10:24 AM

Brands Shift Focus to Owned Media Amid Rising Customer Acquisition Costs?blur=25

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

Understanding Commerce Media: The Future of Advertising in India?blur=25

The clearest point of agreement among industry executives is that commerce media is broader than retail media

Shantanu David Aug 10, 2026 9:30 AM

Reliance Retail Ventures Limited x Furrl?blur=25

Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms

e4m Staff Aug 7, 2026 8:32 AM

ET NOW Expands into Fintech with OpiGo Acquisition?blur=25

As part of the integration, OpiGo will become a key pillar of ET NOW Pro, a premium subscription offering designed for India's growing community of retail investors

e4m Staff Aug 4, 2026 8:58 AM

Vinay Golikeri Promoted to Regional President at Bacardi?blur=25

Prior to his promotion, Vinay Golikeri held the role of Managing Director - Bacardi India and Southeast Asia

e4m Desk Jul 27, 2026 12:49 PM

Varghese Chandy, Malayala Manorama on Onam?blur=25

As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama

Sandhi Sarun Jul 27, 2026 9:28 AM

Paul Bland Takes Charge as Chief Performance & Ecommerce Officer at Havas?blur=25

Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)

e4m Desk Jul 24, 2026 12:12 PM

Retail media?blur=25

Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights

Kanchan Srivastava Jul 21, 2026 8:28 AM

Retail media?blur=25

Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce

Shantanu David Jul 20, 2026 9:16 AM

Fay Denis du Peage, Senior Vice President, Media APAC at Monks?blur=25

Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time

Simran Sabherwal Jul 17, 2026 1:24 PM

Real-Time Intelligence Revolutionizes Modern Marketing Strategies?blur=25

AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain Jul 16, 2026 8:40 AM

Sneha Kanukolanu Joins Mia by Tanishq as New Marketing Lead?blur=25

Prior to this, she served as Head of Marketing at The Bear House

e4m Staff Jul 14, 2026 9:20 AM

Nandita Godbole Takes Charge as Head of Marketing at Mercedes-Benz India?blur=25

As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals

e4m Staff Jul 13, 2026 2:39 PM

Nikhil Kumar Departs Affle After Five Years of Leadership?blur=25

Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company

e4m Staff Jul 3, 2026 2:28 PM

Elton Ollerhead Takes Charge as Head of EMEA Sales at Uber Advertising?blur=25

Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member

e4m Desk Jul 1, 2026 2:58 PM

Commerce Media Revolution: Bridging Ads and Transactions in India?blur=25

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

CRM?blur=25

Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business

Shantanu David Jun 30, 2026 9:17 AM

Fabrice Rousseau, Director of Creative Experiences, Creative X, Amazon Ads?blur=25

Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.

Brij Pahwa Jun 26, 2026 1:13 PM

Noel Tata Announces Departure as Trent Chairman After 30 Years?blur=25

Noel Tata signalled his exit at the company’s 47th AGM

e4m Staff Jun 24, 2026 6:10 PM

MarTech Revolution: Driving Sales Beyond Just Brand Awareness?blur=25

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Annual Media Plans: Evolving from Fixed Roadmaps to Strategic Guides?blur=25

Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked

Shantanu David Jun 19, 2026 9:10 AM

Connecting Content, Commerce, and Consumer Journeys in Marketing?blur=25

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

Sanjay Rao Takes Charge as New CEO of Bata India?blur=25

Prior to this, Rao was Senior Director at Nike Retail for France and Benelux markets

e4m Staff Jun 18, 2026 2:26 PM

Nikhil Doda | Lahori Zeera?blur=25

The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets

e4m Staff Jun 17, 2026 12:50 PM

John Hunt Appointed Chief Digital and Technology Officer at M&S?blur=25

John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027

e4m Desk Jun 16, 2026 2:11 PM

WPP Media Forecasts 8.9% Growth in Global Ad Revenue by 2026?blur=25

WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December

e4m Staff Jun 16, 2026 8:33 AM