The eCommerce service will cover more than 2,000 pin codes across India and is expected to have AR integration on the website by the end of the fiscal year

exchange4media Staff Mar 20, 2020 5:09 PM

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others

exchange4media Staff Mar 9, 2020 1:21 PM

Prior to joining Styched, Dash served a 9-year stint at Amazon India in various leadership roles

exchange4media Staff Mar 6, 2020 2:51 PM

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral

exchange4media Staff Feb 12, 2020 10:58 AM

For the first phase of the Masterclasses, Myntra has partnered with 10 Bollywood stylists to offer 20-minute sessions for Insiders

exchange4media Staff Feb 3, 2020 1:26 PM

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

During the 5 days of Full Paisa Vasool Sale, customers can avail great offers on the entire product range including grocery, homeware and other merchandise

exchange4media Staff Jan 22, 2020 6:32 PM

Khanduja joined the company in February 2017 and now plans to begin his own entrepreneurial venture

Ruhail Amin Jan 22, 2020 9:03 AM

Jeff Bezos, Founder & Chief Executive of Amazon, spoke on a wide array of topics in a fireside chat with Amit Agrawal, Country Head, Amazon India

Ruhail Amin Jan 16, 2020 8:57 AM

Experts share their predictions for the year and why change is the only constant in the retail industry

Shreshtha Verma Jan 8, 2020 8:45 AM

To honour his contributions to the company, QVC will make a donation in his name to Philabundance, his charity of choice

exchange4media Staff Dec 23, 2019 1:56 PM

Upadhyay has previously worked with companies such as Mindshare, Ericsson, Reliance Retail, Reliance Infocomm and Bharti Telenet

exchange4media Staff Dec 11, 2019 7:15 AM

Hyperspace will be responsible for Cuckoo’s overall retail visibility program inclusive of brand identity and project management

exchange4media Staff Dec 10, 2019 12:48 PM

Influencers across the nation were associated with the retail chain and have weaved content pieces urging customers to shop at the annual shopping event

exchange4media Staff Dec 6, 2019 7:42 PM

The summit saw participation from the retail fraternity and retail service providers from areas such as retail design, digital solutions, visual merchandising, shopfitting, real estate and technology

exchange4media Staff Nov 27, 2019 1:36 PM

The films will be promoted through a 360-degree campaign on television, digital, social media & OOH

exchange4media Staff Nov 23, 2019 4:00 PM

The new store was launched in Gaya, the second largest city of Bihar near the Lal Kothi compound. This increases the total store count of Spykar in the country to 246

exchange4media Staff Nov 1, 2019 6:06 PM

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM