retail
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience
exchange4media Staff 23 hours ago
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing
Misbaah Mansuri Jul 23, 2020 8:36 AM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019
Misbaah Mansuri Jun 22, 2020 8:34 AM
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown
Nafisa Shaheen Jun 5, 2020 8:17 AM
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
exchange4media Staff Jun 3, 2020 8:37 AM
Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change
Local shop owners can now build their web-stores easily without the need for technical or coding experience
exchange4media Staff May 27, 2020 2:00 AM
At the ABP Presents Pitch BrandTalk Virtual Series, Anuj Poddar, Executive Director, Bajaj Electricals, spoke on 'Strategy to bounce back in the heart of customers'
exchange4media Staff May 18, 2020 8:50 AM
Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International
exchange4media Staff May 5, 2020 11:03 AM
The initiative will help brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era
exchange4media Staff Apr 23, 2020 4:40 PM
Iannone also served as CEO of SamsClub.com, the eCommerce unit of Walmart's chain of membership-only retail warehouse clubs, Sam’s Club
exchange4media Staff Apr 14, 2020 2:53 PM
Wizikey has released their News Analysis Report on the impact of COVID-19 on business sectors
exchange4media Staff Apr 9, 2020 6:14 PM
Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media
Anjali Thakur Apr 8, 2020 8:58 AM
The eCommerce service will cover more than 2,000 pin codes across India and is expected to have AR integration on the website by the end of the fiscal year
exchange4media Staff Mar 20, 2020 5:09 PM
The campaign has been conceptualised by Dentsu Webchutney, Bangalore
exchange4media Staff Mar 14, 2020 1:44 PM
The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others
exchange4media Staff Mar 9, 2020 1:21 PM
Prior to joining Styched, Dash served a 9-year stint at Amazon India in various leadership roles
exchange4media Staff Mar 6, 2020 2:51 PM
Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving
Tasmayee Laha Roy Mar 4, 2020 8:21 AM
