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The TVC which goes on air on 14th March 2019, emphasizes the fact that people who love us, love us for what we are- our ‘Asli Chehera

exchange4media Staff 1 week ago

On International Women's Day, business leaders tell us how the role of women has changed over the last decade, the challenges women face in the professional space and more.

exchange4media Staff 1 week ago

Marketing experts share insights on how they use data & technology in providing personalised experience to consumers, and the challenges they face

exchange4media Staff 1 week ago

In the campaign, the Ogilvy creative team highlighted the best part about the consumption experience which was the inclusion of whole hazelnuts

exchange4media Staff 07-March-2019

In relation to the Rafale deal reportage, the Guild said that any attempt to use the Official Secrets Act against the media is as reprehensible as asking the journalists to disclose their sources

exchange4media Staff 07-March-2019

Catch the Women’s Day Special programming starting 12.30pm on Friday, 8th March only on Epic

exchange4media Staff 06-March-2019

Brand ambassador Hrithik Roshan features in film celebrating the journey of Gerrari Offroaders - Gurmeet Virdi and Kirpal Singh Tung

exchange4media Staff 05-March-2019

The logo has been designed after taking inputs from fans on how they perceive the brand and the team 

exchange4media Staff 01-March-2019

Rajgopal gives an insight into the growth, challenges and social approach of the brand Dulux that has revealed the Colour of the Year - ‘Spiced Honey’

Noel Dsouza 01-March-2019

The panel, chaired by Sandeep Phukan, Deputy Editor, The Hindu, says there is a need to engage with the audience but one must keep in mind the difference between having an opinion and being biased

exchange4media Staff 18-February-2019

The digital campaign is aimed at encouraging people to embrace the ‘health is not a choice’ philosophy

exchange4media Staff 16-February-2019

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 14-February-2019

As part of the mandate, the agency will handle their paid media duties including Google Search, Facebook and programmatic display and will service the account from its Mumbai office

exchange4media Staff 08-February-2019

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff 08-February-2019

Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff 07-February-2019

Ropes in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for their Mumbai office; wins 5 accounts

exchange4media Staff 04-February-2019

M&E industry experts talk about evolution of storytelling as the most powerful tool in communications industry

exchange4media Staff 01-February-2019

Fida was launched on January 28th, 2019, and will be telecast from 5:30 PM to 6:00 PM on Zee Telugu and Zee Telugu HD

exchange4media Staff 29-January-2019

The Financial Services Reputation Index (India Report) researches and analyses how the financial sector is viewed by customers and other stakeholders

exchange4media Staff 29-January-2019

Guest Column: Singh, Business Head, Discovery Kids says the shift in programming from a majority foreign content to locally produced content is a good sign and has added to the growth of the industry

Uttam Pal Singh 29-January-2019