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The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces

exchange4media Staff 2 days ago

Gopalaratnam will lead Resulticks’ efforts to optimize the customer journey, promote best practices in implementing the Resulticks platform, and maximize economic value for clients

exchange4media Staff 3 days ago

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza 6 days ago

Rahul Sarangi, Global Head, Business and Content, The Viral Fever, Sagar Kochhar, Group CMO, Rebel Foods & Chef Kunal Kapur tell us about new show 'The Royal Palate - Culinary Secrets of the Royals'

Priyaankaa Mathur 1 week ago

The protagonists of eight shows will be seen delivering a thought-provoking script, bringing alive Kurkure’s new positioning “Khayaal Toh Chatpata Hai”

exchange4media Staff 1 week ago

Ace marketers share with us great stories from field visits - chronicling real experiences and insights

Neeta Nair, Christina Moniz & Samarpita Banerjee 1 week ago

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff 1 week ago

Langoor will be responsible for creating affinity for Boheco Life on the digital medium

exchange4media Staff 1 week ago

Deveshwar is credited with steering ITC through turbulent times & diversifying the group from a tobacco company to a hospitality, FMCG and IT conglomerate

exchange4media Staff 1 week ago

Think Design will continue to be led by its Co-Founders and become part of Havas India and Ekino Global

exchange4media Staff 1 week ago

The first phase of the campaign film showcases a family getting ready to have a picnic at home; Titled 'Tent', the film shows CERA's range of tiles, faucets and sanitaryware

exchange4media Staff 09-May-2019

redBus launches an integrated marketing campaign with the ace cricketer, who is also its new brand ambassador

exchange4media Staff 08-May-2019

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair 08-May-2019

The new brand thought underscores the positive role of optimism while starting new journeys.

exchange4media Staff 07-May-2019

The mandate includes managing their social media presence, digital strategy and influencer marketing along with helping to create innovative video content

exchange4media Staff 06-May-2019

The move is part of the company’s broader expansion plans in the international markets in the next few years

exchange4media Staff 06-May-2019

This allows Indian consumers to register their android device with PayPal and enables them to stay logged into the platform for all subsequent PayPal purchases on that device

exchange4media Staff 02-May-2019

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan 02-May-2019

Conceptualised by Ogilvy, the campaign helps build brand awareness and attract cricket fans to the website and app by showcasing its unique data driven features

exchange4media Staff 22-April-2019

Leo Burnett – Orchard has partnered with MTV to bring hard-hitting stories from around the world, giving a different perspective to the democratic privileges of India 

exchange4media Staff 16-April-2019

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