Celebrating Pallavi Srivastava: A leader strengthening regional media in digital era

Pallavi Srivastava is the Co-founder and CEO of GTC Network

by e4m Staff
Published: Jul 8, 2026 12:02 PM | 2 min read

Pallavi Srivastava, CEO of GTC Network, celebrates her birthday, marking her significant contributions to the media industry, particularly in Punjabi-language broadcasting.
Under her leadership, GTC Network has expanded across linear television, digital platforms, and global distribution, focusing on enhancing regional media for audiences in India and abroad.
Srivastava has a background in business administration and media revenue growth, with experience in content, distribution, and strategic partnerships, emphasizing technology-led distribution.
Previously COO at PTC Network, she is recognized for her ability to integrate business processes and develop new revenue models, contributing to the transformation of India's media landscape.

Pallavi Srivastava, Chief Executive Officer of GTC Network (Galactic Television & Communications Pvt Ltd) celebrates her birthday. The occasion also marks the journey of a media professional who has steadily built a reputation at the intersection of business strategy and broadcasting.

At GTC Network, Srivastava has been part of the leadership team steering the network's expansion across linear television, digital platforms and global distribution, with a focus on strengthening Punjabi-language media for audiences in India and overseas.

A business administration professional with experience in media revenue and growth, Srivastava has been associated with initiatives spanning content, distribution and strategic partnerships. Her recent work reflects an emphasis on scaling regional media through technology-led distribution while supporting new content properties and platform expansion.

At a time when regional broadcasters are increasingly rethinking audience engagement beyond traditional television, Srivastava's leadership reflects the broader transformation underway in India's media ecosystem. On her birthday, the industry acknowledges her contribution to this evolving landscape and wishes her continued success in the years ahead.

Pallavi Srivastava is the Chief Executive Officer of GTC Network (Galactic Television & Communications Pvt Ltd), the fastest-rising broadcast network in the Punjabi genre. She leads the network's business operations across three channels, including GTC Punjabi, Punjabi Shorts and GTC News, with distribution spanning DD Freedish, Tata Play, Airtel, Sky UK and more than 20 OTT platforms worldwide.

Before GTC, Pallavi served as COO at PTC Network, where she specialised in building synergies by Business Integration and new revenue models for the media business. She is an alumna of Symbiosis Institute of Business Management. Pallavi specialises in bringing synergies amongst people and processes to ensure smooth workflows.