“Banners, jackets are distractions, not innovations”?blur=25

DDB MudraMax’ NP Sathyamurthy, Amar Ujala’s Sunil Mutreja, WLCI’s Vinay Pasricha in conversation with Policy Bazaar’s Akshay Mehrotra

Pallavi Srivastava Jul 23, 2012 8:35 PM

Bang in the Middle enters advertising world?blur=25

Started in 2011 as an in-house creative division of iYogi, Bang in the Middle today announced that it is now an independent agency

Pallavi Srivastava May 1, 2012 8:21 PM

Pitch Exclusive: The Blackberry dilemma?blur=25

In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...

Pallavi Srivastava May 16, 2011 9:51 AM

ICC CWC'11:  Rs 2,000 crore, not out?blur=25

With the ICC World Cup and IPL 4 in the same year, cricket’s share in television ad pie is expected to go up to 20 per cent.

Pallavi Srivastava Mar 8, 2011 1:35 PM