Bhairav Shanth?blur=25

Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises

exchange4media Staff 4 hours ago

zee5 - madison media?blur=25

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

Netflix quora?blur=25

In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from characters' perspectives

exchange4media Staff Oct 4, 2021 12:21 PM


The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more

exchange4media Staff Sep 27, 2021 12:28 PM

Chaitanya Divan?blur=25

Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike

Javed Farooqui Sep 24, 2021 8:42 AM


The CEO also highlighted that Netflix is focused on providing greater affordability to Indian subscribers

exchange4media Staff Sep 17, 2021 12:19 PM

Ram Charan?blur=25

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

exchange4media Staff Sep 16, 2021 6:26 PM


These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

Kevin - Gaurav?blur=25

Vaz's remit will include Regional channels, Kids & Infotainment, Star Plus, Star Utsav, Hindi Movies & the English cluster. Banerjee will spearhead content for HSM channels & Disney+ Hotstar

Javed Farooqui Sep 9, 2021 9:10 AM

amit Goenka?blur=25

Catch the full conversation with Goenka, President — Digital Businesses & Platforms, ZEEL, tomorrow

Javed Farooqui Aug 30, 2021 9:16 AM


The platform provides entertainment content in Punjabi, Haryanvi, and Bhojpuri

exchange4media Staff Aug 27, 2021 3:57 PM

eros now?blur=25

With this partnership, Eros Now’s content line-up will be available with English subtitles for audiences in African countries

exchange4media Staff Aug 25, 2021 3:57 PM


The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)

Javed Farooqui Aug 12, 2021 8:28 AM


ZEE5's global monthly active users increased to 80.2 million in June, compared to 72.6 million global MAUs in March

exchange4media Staff Aug 6, 2021 7:59 PM


According to MPA's 'The Future of India’s Online Video Market' report, D2C SVOD subs will grow to 193 million by 2026

exchange4media Staff Aug 4, 2021 8:27 AM


Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year

exchange4media Staff Jul 28, 2021 8:36 AM

Ashish Shelar?blur=25

The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content

exchange4media Staff Jul 26, 2021 3:30 PM


Granot, VP & GM, Applause Israel, gets talking about how crowdtesting helps OTTs identify customer pain points, create amazing viewing experiences and improve stickiness

Javed Farooqui Jul 26, 2021 8:52 AM


In June, the MIB had said that 500+ digital news publishers and over the top (OTT) platforms have furnished requisite information sought by the ministry under Rule 18 of the IT Rules 2021

exchange4media Staff Jul 23, 2021 12:42 PM