Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers

Tanzila Shaikh Nov 25, 2022 8:11 AM

At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India

exchange4media Staff Nov 23, 2022 8:28 AM

In its statement, the regulator said that the proposed merger is not likely to impact competition negatively

exchange4media Staff Sep 20, 2022 10:47 AM

Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels

Javed Farooqui Jun 2, 2022 8:47 AM

While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM

Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead

Simran Sabherwal May 4, 2022 8:34 AM

Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films

Kanchan Srivastava Apr 29, 2022 9:00 AM

Actor Silambarasan and music composer Anirudh Ravichander were announced as the brand ambassadors for the OTT platform

exchange4media Staff Apr 15, 2022 10:28 AM

Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres

exchange4media Staff Mar 22, 2022 8:59 AM

The funding was led by Goodwater Capital, Naver & Tanglin Venture Partners

exchange4media Staff Mar 3, 2022 3:26 PM

The studio aims to create ‘binge-worthy’ content that will cater to new audiences

exchange4media Staff Feb 3, 2022 11:39 AM

TDSAT, meanwhile, has adjourned the hearing in the case to March 3

Javed Farooqui Jan 25, 2022 8:31 AM

TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM

New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan

exchange4media Staff Dec 31, 2021 12:35 PM

OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities

Javed Farooqui Dec 29, 2021 9:08 AM

ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September

Javed Farooqui Dec 28, 2021 8:39 AM

TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content

Javed Farooqui Dec 16, 2021 8:11 AM

e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach

exchange4media Staff Dec 14, 2021 8:48 AM

Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms

exchange4media Staff Dec 2, 2021 9:10 AM