ott-platform
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:24 AM
In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan
e4m Staff Apr 16, 2026 12:14 PM
He will continue as a Senior Consultant with the Brand & Marketing Consulting Group of R K SWAMY
e4m Staff Apr 15, 2026 3:43 PM
According to an advisory issued by the MIB, the financial bid opening is scheduled for April 8, 2026
e4m Staff Apr 9, 2026 11:41 AM
Saugata Mukherjee recently served as Head of Content and Executive Vice President at SonyLIV
e4m Staff Apr 6, 2026 11:45 AM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Before joining PlayboxTV, Malik served as Vice President at HT Media Group
e4m Staff Mar 10, 2026 2:30 PM
Prior to joining India TV, Abhinn Kumar was with India Today as AGM - Product
e4m Desk Feb 13, 2026 12:57 PM
The Centre clarified in the Lok Sabha that OTT content remains outside CBFC’s purview and is regulated under the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
e4m Staff Dec 18, 2025 9:09 AM
The Code requires them to undertake age-based classification of content into 5 categories, based on general guidelines provided in the Schedule to the Rules
e4m Staff Dec 12, 2025 5:04 PM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors
Aditi Gupta Oct 22, 2025 8:30 AM
Valued at nearly $1.5 billion and expanding at 12–13% CAGR, India’s animation market is witnessing a content boom as OTT platforms race to capture digital-first audiences
Kanchan Srivastava Oct 22, 2025 8:27 AM
The draft issued by the Ministry of Information and Broadcasting seeks to ensure that online curated content is inclusive for viewers with hearing and visual impairments
The initiative was launched by Gaurav Dwivedi, CEO, Prasar Bharati, during Magzimise 2025
Streaming platforms have been asked to uphold social responsibility and avoid airing content promoting psychoactive substances; platforms told to incorporate public health messages and disclaimers
e4m Staff Dec 18, 2024 9:27 AM
The platform features a lineup of 38 live channels, including entertainment networks
e4m Staff Nov 20, 2024 6:02 PM
MIB Secy Sanjay Jaju also reportedly added that the 60-odd entertainment channels on the DD Freedish will be 'more than willing to come and join the deal'
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Aditi Gupta Nov 4, 2024 9:00 AM
With the FAST category seeing remarkable growth, the shift towards ad-supported models reflects a broader transformation in consumer behaviour and market dynamics, say experts
Shantanu David Oct 29, 2024 9:12 AM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
The streaming platform bagged the awards in content & talent categories
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
exchange4media Staff Apr 28, 2023 10:59 PM
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter
exchange4media Staff Mar 21, 2023 3:45 PM
Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
exchange4media Staff Jan 9, 2023 8:42 AM
Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers
Tanzila Shaikh Nov 25, 2022 8:11 AM
At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
exchange4media Staff Nov 23, 2022 8:28 AM
In its statement, the regulator said that the proposed merger is not likely to impact competition negatively
exchange4media Staff Sep 20, 2022 10:47 AM
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Javed Farooqui Jun 2, 2022 8:47 AM
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts
Javed Farooqui May 19, 2022 8:07 AM
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ritika Raj May 11, 2022 8:21 AM
Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead
Simran Sabherwal May 4, 2022 8:34 AM
Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films
Kanchan Srivastava Apr 29, 2022 9:00 AM
Actor Silambarasan and music composer Anirudh Ravichander were announced as the brand ambassadors for the OTT platform
exchange4media Staff Apr 15, 2022 10:28 AM
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
exchange4media Staff Mar 22, 2022 8:59 AM
The funding was led by Goodwater Capital, Naver & Tanglin Venture Partners
exchange4media Staff Mar 3, 2022 3:26 PM
The studio aims to create ‘binge-worthy’ content that will cater to new audiences
exchange4media Staff Feb 3, 2022 11:39 AM
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
Javed Farooqui Jan 25, 2022 8:31 AM
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Sonam Saini Jan 11, 2022 9:09 AM
New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan
exchange4media Staff Dec 31, 2021 12:35 PM
OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities
Javed Farooqui Dec 29, 2021 9:08 AM
ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September
Javed Farooqui Dec 28, 2021 8:39 AM