ott-platform
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Javed Farooqui Jun 2, 2022 8:47 AM
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts
Javed Farooqui May 19, 2022 8:07 AM
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ritika Raj May 11, 2022 8:21 AM
Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead
Simran Sabherwal May 4, 2022 8:34 AM
Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films
Kanchan Srivastava Apr 29, 2022 9:00 AM
Actor Silambarasan and music composer Anirudh Ravichander were announced as the brand ambassadors for the OTT platform
exchange4media Staff Apr 15, 2022 10:28 AM
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
exchange4media Staff Mar 22, 2022 8:59 AM
The funding was led by Goodwater Capital, Naver & Tanglin Venture Partners
exchange4media Staff Mar 3, 2022 3:26 PM
The studio aims to create ‘binge-worthy’ content that will cater to new audiences
exchange4media Staff Feb 3, 2022 11:39 AM
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
Javed Farooqui Jan 25, 2022 8:31 AM
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Sonam Saini Jan 11, 2022 9:09 AM
New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan
exchange4media Staff Dec 31, 2021 12:35 PM
OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities
Javed Farooqui Dec 29, 2021 9:08 AM
ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September
Javed Farooqui Dec 28, 2021 8:39 AM
TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content
Javed Farooqui Dec 16, 2021 8:11 AM
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
exchange4media Staff Dec 14, 2021 8:48 AM
Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms
exchange4media Staff Dec 2, 2021 9:10 AM
Created, conceived and directed by award-winning director, cinematographer & producer, Deepak Pandey, 'Game of the Sexes' is the first original from EORTV
exchange4media Staff Nov 17, 2021 5:23 PM
The I&B minister further stated that the government is fostering the growth of OTT industry by allowing them to self-regulate
exchange4media Staff Nov 13, 2021 8:17 AM
