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From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments
e4m Staff Jul 9, 2026 10:25 AM
Prior this elevation, Chopra served as Chief Operating Officer of TIML
Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India
Neeta Nair Jun 24, 2026 8:49 AM
Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards
Team Impact Jun 23, 2026 12:46 PM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Aryendra Khan Jun 22, 2026 8:57 AM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM
The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.
Imran Fazal Jun 16, 2026 4:24 PM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
After dismantling its holding structure, consolidating brands and targeting £500 mn in savings, WPP CEO Cindy Rose is now pushing a leadership reset rooted in wellness and performance psychology
Kanchan Srivastava May 6, 2026 9:00 AM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth
Imran Fazal Apr 20, 2026 10:43 PM
In his new role, Shangari will focus on strengthening institutional reputation and external engagement for BML Munjal University
e4m Staff Apr 14, 2026 5:22 PM
Before joining Anthropic, Amlan Mohanty served as an Associate Fellow at the Centre For Responsible AI (CeRAI)
e4m Desk Apr 10, 2026 11:23 AM
Prior to this, Khanna was with Dentsu India as Chief Strategy Officer – Media
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, shares, how the company is approaching marketing, with a clear move towards digital-first, influencer-led and conversation-driven strategies
Sunidhi Vijay Mar 30, 2026 8:59 AM
Shekhar Khanna has been named as Chief Strategy Officer at the creative agency
e4m Staff Mar 24, 2026 10:35 AM
Pinaki Bhattacharya most recently served as Chief Strategy Officer at VML
e4m Staff Mar 19, 2026 8:10 AM
The national award is given for work of permanent value that initiates an awakening in society through the medium of journalism
e4m Staff Mar 17, 2026 10:38 AM
Prior to this appointment, Sharma was associated with Zee Media Corporation Ltd., where she served as Head - Distribution, Research & CRM
e4m Staff Mar 14, 2026 12:57 PM
Babita Baruah, CEO of VML India, writes that leadership in the next decade must embrace inclusivity, challenge the status quo, and prioritise people over processes
Babita Baruah Mar 9, 2026 9:47 AM
Earlier in his career, Pranesh Urs was associated with Ather Energy, Samsung India Electronics and Hewlett-Packard India Sales Private Limited
Amlan joins Versuni India from Samsung Electronics India, where he most recently served as General Manager – Category Head, Galaxy S Series
e4m Staff Feb 12, 2026 3:18 PM
Guest Column: Veteran adman Prabhakar Mundkur says WPP’s move to bring Ogilvy, VML and AKQA under a unified creative structure is a strategic response to forces reshaping the communications industry
Prabhakar Mundkur Feb 10, 2026 10:51 AM
The group is expected to introduce a new holding entity named WPP Creative
Mel Routhier will move into a North America Chief Creative Officer role, where she will partner with Tom Murphy, North America Chief Creative Officer
e4m Staff Jan 28, 2026 4:04 PM
BMW India has appointed Contract Advertising (VML) as new creative agency
Vaishnavi Deshpande Jan 20, 2026 5:05 PM
Rediffusion managed BMW India’s creative, digital, strategy and dealer communications since 2022
e4m Staff Jan 19, 2026 1:43 PM
Prior to this, Paul Bradbury was with TBWA\Worldwide as President and Regional CEO, TBWA, Australia & New Zealand
e4m Desk Jan 15, 2026 12:48 PM
Prior to this, Joe Petyan was with WPP as Global Client Leader, HSBC & Haleon
Suparna joins TeamLease from Titan Company Limited, where she most recently served as the CEO of the Watches & Wearables Division
Rakesh Chawla has earlier worked with brands like Microsoft, Amazon, Sears and IBM
e4m Staff Nov 19, 2025 1:27 PM
Mel Edwards has announced her retirement, marking the end of a distinguished 30-year career in advertising and 13 years with WPP
Hemlata Yederi joins B4U after a 14-year stint at Sri Adhikari Brothers Group
e4m Desk Oct 22, 2025 12:17 PM
Victoria Cole succeeds Juan Pablo Jurado, who will be retiring in early 2026
e4m Staff Oct 13, 2025 1:17 PM
With over 20 years of media experience, this was Hemlata Sharma's fifth stint at Zee Group
In her new role, Ganguly will drive the company’s Diversity, Equity and Inclusion (DEI) charter along with taking on the responsibility of Internal Communications
Gaurav Nayyar has served as boAt’s Chief Operating Officer for the past three years
e4m Staff Sep 30, 2025 5:25 PM
Veteran journalist ML Kotru, often remembered as the ‘doyen of journalism’, passed away on September 25
e4m Staff Sep 26, 2025 8:45 AM