The teleco is offering cricket plans with 3 GB data per day

exchange4media Staff Mar 24, 2023 10:16 AM

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These platforms, say experts, provide access to massive amounts of user data, enabling precise targeting and cost-effective advertising campaigns

Shantanu David Mar 24, 2023 8:27 AM


The agreement between Warner Bros Discovery and Disney+ Hotstar is believed to have come to an end as the former asked for an exorbitant fee of Rs 80 crore per year for HBO shows, say sources

exchange4media Staff Mar 22, 2023 8:27 AM

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The network will build an added layer of story-telling for the fans of MI

exchange4media Staff Mar 21, 2023 5:05 PM


The TVC, conceptualized by Ogilvy, has cricketers MS Dhoni and Suryakumar Yadav in real-life roles

exchange4media Staff Mar 16, 2023 12:12 PM


With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers

Kanchan Srivastava Mar 15, 2023 1:01 PM


Jio Plus will allow an entire family of four to try the services free of cost for a month

exchange4media Staff Mar 14, 2023 6:46 PM


Suryakumar will deepen fan engagement towards JioCinema’s digital proposition and offerings this TATA IPL

exchange4media Staff Mar 14, 2023 2:11 PM


The eCommerce platform is running a pilot project with WhatsApp for conversational commerce

Imran Fazal Mar 13, 2023 2:03 PM


The TVC for AJIO All-Star also stars Shruthi Hasan, Guru Randhawa and Abir Chatterjee

exchange4media Staff Mar 11, 2023 9:18 AM


Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are among the main sponsors, said sources privy to the matter

Naziya Alvi Rahman Mar 10, 2023 1:24 PM


The agency will manage brand-building solutions, high-decibel tactical launches and also lead social media and content strategy

exchange4media Staff Feb 27, 2023 9:22 AM


Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match, which on average requires at least 2GB of data

Kanchan Srivastava Feb 21, 2023 9:04 AM


Viacom18 plans massive consumer engagement through chats with commentators, and KBC-like quizzes during live; VR glasses for GenZ & media cables for Bharat launched

exchange4media Staff Feb 21, 2023 8:43 AM


For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served

exchange4media Staff Feb 20, 2023 5:02 PM


The free offering on a large scale includes the latest technological advancements that enable 4K streaming, providing breath-taking clarity and detail that is 4 times the resolution of HD

NATIVE CONTENT Feb 17, 2023 1:47 PM


Jio kept its Valentine's Day tradition alive by getting cheeky with its competitors on Twitter

exchange4media Staff Feb 14, 2023 2:04 PM