K Anand joins Sony Pictures Networks India as National Head – Ad Sales, Tamil & Telugu
Anand has more than 22 years of experience in the media and entertainment industry
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Published: Oct 1, 2026 2:52 PM | 1 min read
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- K Anand has been appointed as National Head – Ad Sales for Tamil & Telugu at Sony Pictures Networks India (SPNI).
- He brings over 22 years of experience in the media and entertainment industry, focusing on revenue strategy and sales leadership.
- Prior to joining SPNI, Anand was with JioStar, where he managed revenue strategy for Telugu television and digital platforms.
- In his new role, Anand will oversee linear advertising sales, aiming to enhance revenue growth and advertiser relationships in the Tamil and Telugu markets.
K Anand has joined Sony Pictures Networks India (SPNI) as National Head – Ad Sales, Tamil & Telugu.
He has brought more than 22 years of experience across the media and entertainment industry.
Anand has worked across revenue strategy, sales leadership, business transformation and growth spanning television and digital platforms. He joins SPNI from JioStar, where he was responsible for revenue strategy across its Telugu television and digital businesses.
At JioStar, Anand worked with advertisers and drove monetisation of key content properties, including Bigg Boss Telugu. He has also held leadership positions at Walt Disney and Star India, where he worked on market strategies, client relationships and revenue growth through strategic partnerships.
In his new role at SPNI, Anand will lead the linear advertising sales business across Tamil and Telugu markets. His mandate will include driving revenue growth, strengthening relationships with advertisers and agencies, developing monetisation strategies and identifying opportunities across key content properties.
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