consumer-engagement
Prior to this, Fernandes was Vice President and Head of Experiences at PVR Limited
From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.
Nicole Fernandes Oct 14, 2026 10:09 AM
While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
e4m Staff Oct 13, 2026 7:56 PM
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
Imran Fazal Oct 9, 2026 8:34 AM
The conference will bring together senior marketers to examine how AI, creators, commerce and technology are reshaping brand building and business growth
Veteran adman Prabhakar Mundkur writes why we seem to have confused measuring communication with understanding communication
Prabhakar Mundkur Oct 6, 2026 9:29 AM
WARC's Future of Strategy 2026 shows 65% are using AI-freed time for deeper thinking, yet monthly in-person research has slipped 12 percentage points
Z is blending its legacy with emerging opportunities to build scale and stay ahead of the curve
At the Pitch BFSI Summit 2026, Shahad Anand of Skylight Mediakart said advertising should be measured by what follows consumer attention, not just whether an ad is noticed
Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for consumer attention.
e4m Staff Sep 29, 2026 4:46 PM
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Dr Annurag Batra Sep 29, 2026 2:33 PM
The fifth edition of the conference is set to take place in Mumbai on September 30
e4m Desk Sep 28, 2026 12:00 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, rather than simply capturing it, is becoming the new measure of marketing success
Shantomoy Ray Sep 28, 2026 10:46 AM
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
Sandhi Sarun Sep 23, 2026 9:39 AM
The panellists will share latest trends and insights on the topic ‘Who Does India Trust With Their Money? The New Brand-Consumer Relationship’
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Shantomoy Ray Sep 18, 2026 9:01 AM
Industry leaders are set to explore AI, trust, and evolving consumer expectations in the financial sector on September 23
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
Shraddha Waikar will lead global marketing, brand, and growth strategy across NAM, EMEA, and APAC
e4m Staff Sep 14, 2026 9:51 AM
India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trust and drive discovery and sales
Shalinee Mishra Sep 12, 2026 8:45 AM
At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to scale consumer brands
e4m Staff Sep 11, 2026 8:49 AM
Her mandate includes building & strengthening the organisation’s consumer-facing marketing & brand agenda
e4m Staff Sep 10, 2026 12:16 PM
Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
e4m Staff Aug 6, 2026 10:23 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
Prior to joining Kriti Nutrients Ltd, Singh was with Cornitos as Head of Marketing
e4m Desk Jul 27, 2026 12:40 PM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
Previously, he was associated with Meta, leading creator partnerships for APAC region and sports partnerships for India
e4m Staff Jul 21, 2026 4:51 PM
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM