consumer-engagement
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
Prior to joining The Plan Beyond, Priyanka Arora served as Vice President at Axis Max Life Insurance
e4m Staff Jun 21, 2026 8:55 PM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Barak Turovsky is a product and business leader with over 25 years of experience
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy
Soumya Gawri and Anuja Jain Oct 9, 2025 9:08 AM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement
exchange4media Staff May 5, 2021 4:31 PM
The game is launched as a part of a consumer engagement campaign #LastSeenLaughing for the unscripted comedy reality show LOL- Hasse Toh Phasse
exchange4media Staff May 3, 2021 5:40 PM
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM
The brand will be taking various initiatives to engage with the consumers round the year
exchange4media Staff Mar 6, 2021 4:00 PM
The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021
exchange4media Staff Feb 23, 2021 5:58 PM
Created by Wunderman Thompson, KITKAT Love Breaks has a range of quirky, fun messages which consumers can choose to express some love
exchange4media Staff Feb 6, 2021 7:40 AM
Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers
Neena Dasgupta Feb 27, 2020 8:27 AM