consumer-engagement
Micro Boredom?blur=25

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM

Navinn Seksaria?blur=25

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

Kingfisher's #myFisher campaign?blur=25

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Zee TV’s #MovieMasti filter?blur=25

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

Techmanch 2019 Influencer Marketing?blur=25

At TechManch 2019 digital marketing conference, influencers will engage in a panel discussion on 'The State of Influencer Marketing and the Way Ahead'

exchange4media Staff Jun 19, 2019 3:18 PM

Invinder Kaur?blur=25

Kaur will oversee the delivery of Analytics offerings and drive the growth for India business

exchange4media Staff May 27, 2019 1:14 PM

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Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space

Misbaah Mansuri Jul 17, 2018 8:54 AM

Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage?blur=25

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

Sriharsh Grandhe May 18, 2017 8:34 AM

Dainik Jagran wins 17 metals at APAC Consumer Engagement Forum Awards?blur=25

Out of 16 awards given in the newspaper category at APAC CEF, Dainik Jagran won 13

exchange4media Staff May 3, 2017 4:09 PM

Guest Column: Digital engagement needed to increase physical footfall in retail: Shantanu Paknikar?blur=25

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar Feb 7, 2015 12:44 PM

Guest Column: Digital engagement needed to increase physical footfall in retail: Shantanu Paknikar?blur=25

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar Feb 7, 2015 12:39 PM

Guest Column: Digital engagement needed to increase physical footfall in retail: Shantanu Paknikar?blur=25

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar Feb 7, 2015 9:46 AM

Nickelodeon & VH1 engage TG for brand connect?blur=25

The channels are undertaking extensive digital initiatives and on-ground activities such as mall events, summer camps, music concerts, etc.

Synjini Nandi Jun 29, 2012 2:01 AM