ad-volumes
BARC?blur=25

Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

exchange4media Staff 7 hours ago

TV?blur=25

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff 1 day ago

BARC?blur=25

The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list

exchange4media Staff Jul 8, 2020 8:29 AM

adex?blur=25

As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

ads?blur=25

As per the report, Week 23 recorded the highest number of new advertisers and brands

exchange4media Staff Jun 18, 2020 8:59 AM

TV ads?blur=25

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

Tv?blur=25

Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

OTT?blur=25

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

TV ads?blur=25

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

Ads?blur=25

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

BARC India?blur=25

As per the report, the total TV consumption increased by 38% at all India level in week 14

exchange4media Staff Apr 16, 2020 4:52 PM

BARC Nielsen report?blur=25

As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP

exchange4media Staff Apr 14, 2020 8:55 AM

BARC iNdia?blur=25

The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM

Newspapers?blur=25

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

TAM?blur=25

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

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Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini Sep 26, 2018 8:59 AM

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DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff May 10, 2018 8:55 AM

4-wheelers anticipated to speed past 2-wheelers in festive ad volumes ?blur=25

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 9:45 AM

4-wheelers anticipated to speed past 2-wheelers in festive ad volumes ?blur=25

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 8:19 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches?blur=25

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM