ad-volumes

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini 26-September-2018

DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff 10-May-2018

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff 15-September-2015

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff 15-September-2015

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff 27-April-2015

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