ad-volumes
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Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

exchange4media Staff Oct 8, 2020 8:59 AM

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As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

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The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27

exchange4media Staff Sep 17, 2020 8:51 AM

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As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

exchange4media Staff Aug 21, 2020 9:24 AM

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Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

exchange4media Staff Aug 7, 2020 8:12 AM

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Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

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The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list

exchange4media Staff Jul 8, 2020 8:29 AM

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As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

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As per the report, Week 23 recorded the highest number of new advertisers and brands

exchange4media Staff Jun 18, 2020 8:59 AM

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According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

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Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

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According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

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As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

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As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

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As per the report, the total TV consumption increased by 38% at all India level in week 14

exchange4media Staff Apr 16, 2020 4:52 PM

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As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP

exchange4media Staff Apr 14, 2020 8:55 AM

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The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM

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TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

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The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM