ad-volumes
Connected TV?blur=25

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

TAM Adex?blur=25

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

TAM Adex?blur=25

As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021

exchange4media Staff Jan 19, 2022 9:02 AM

BARC?blur=25

As per the BARC THINK Report, TV ad volumes stood at 156 mn seconds, 3% higher than 2020 and 31% higher than 2019

exchange4media Staff Dec 20, 2021 5:07 PM

IPL?blur=25

As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13

exchange4media Staff Oct 27, 2021 8:41 AM

BARC India?blur=25

The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019

exchange4media Staff Oct 21, 2021 1:29 PM

BARC?blur=25

Horlicks is on second spot and Airtel Black on third, as per the weekly data

exchange4media Staff Sep 13, 2021 8:47 AM

fmcg?blur=25

The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV

exchange4media Staff Aug 16, 2021 9:02 AM

TAM Adex?blur=25

According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth

exchange4media Staff Aug 13, 2021 8:37 AM

barc?blur=25

Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

exchange4media Staff Jul 22, 2021 12:57 PM

TV ads?blur=25

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

exchange4media Staff Jul 20, 2021 9:12 AM

BARC India?blur=25

TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium

exchange4media Staff Jun 17, 2021 1:21 PM

BARC?blur=25

The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side

exchange4media Staff Jun 11, 2021 8:29 AM

tv ads?blur=25

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

BARC?blur=25

Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data

exchange4media Staff May 13, 2021 1:10 PM

e4m tv first sunil lulla?blur=25

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

IPL?blur=25

The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline

exchange4media Staff Apr 26, 2021 8:58 AM

BARC?blur=25

News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%

exchange4media Staff Apr 23, 2021 6:55 PM

tv ads?blur=25

Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

exchange4media Staff Apr 23, 2021 9:10 AM