ad-volume
BARC?blur=25

FMCG and e-comm categories grew by 36% and 21% YoY during this period

exchange4media Staff Mar 19, 2021 7:57 AM

Barc?blur=25

As per the weekly data, Policybazaar.com emerged as the second top brand this week

exchange4media Staff Mar 12, 2021 8:50 AM

GroupM?blur=25

Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels

Naziya Alvi Rahman Mar 1, 2021 8:22 AM

BARC?blur=25

Hindustan Unilever continues to lead advertiser's space for the week

exchange4media Staff Feb 26, 2021 8:17 AM

retail brands ad volumes on radio?blur=25

Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull

Noel Dsouza Feb 25, 2021 8:26 AM

tv?blur=25

Whitehat Education Technology, Dhani Services and Yamaha Motor India emerged as top new advertisers in Jan'21

exchange4media Staff Feb 19, 2021 8:29 AM

regional radio ad volumes?blur=25

Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth

Noel Dsouza Feb 17, 2021 8:28 AM

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

radio?blur=25

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza Jan 25, 2021 8:23 AM

BARC?blur=25

As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart

exchange4media Staff Jan 21, 2021 12:33 PM

BARC?blur=25

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

TV?blur=25

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

TV?blur=25

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

TV?blur=25

As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as well as Aug-Dec’19

exchange4media Staff Dec 17, 2020 9:13 AM

Auto?blur=25

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period

exchange4media Staff Dec 7, 2020 8:56 AM

TV?blur=25

This festive season, the ecom, F&B and auto sectors rose by 54%, 20% and 3% in Aug-Nov’20 while retail witnessed a drop of 17%, according to TAM data

exchange4media Staff Nov 26, 2020 9:06 AM

TV?blur=25

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

BARC?blur=25

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 

Sonam Saini Nov 5, 2020 1:46 PM

tv?blur=25

Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

exchange4media Staff Oct 8, 2020 8:59 AM