A panel comprising Kosal Malladi spoke to Ajay Dhyani, Siddharth Dabhade, Prajwalita Borah, Juhi Singh and Kirtiman Kohli discussed the next wave of mobile growth

exchange4media Staff 13 hours ago

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At Screenage 2021, Banerjee, Head of GPay & NBU Marketing, Google Pay, spoke on ‘Building user preference in a world of “transactions’

exchange4media Staff 1 day ago


Native advertising has not picked up due to the lack of the right kind of inventory & format, said Ahtesham Ali, NDTV and Tanushree Radhakrishnan, GroupM, in a fireside chat with Amit Yadav PubMatic

exchange4media Staff 1 day ago

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The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on

Mansi Sharma 1 day ago


Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE

exchange4media Staff Oct 26, 2021 5:38 PM

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Odisha FC players will now have access to the nutrition supplements and whey proteins from the brand

exchange4media Staff Oct 26, 2021 4:00 PM


At Screenage 2021, Vipul Chawla, President, Pizza Hut International (Yum Brands), shares his thoughts about improving the mobile app experience by putting the customer at the heart of the product

exchange4media Staff Oct 26, 2021 8:49 AM

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The curated event will be live-streamed on The AdClub website www.theadvertisingclub.net and The AdClub's Facebook and YouTube Social Media sites

exchange4media Staff Oct 25, 2021 1:40 PM

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Screenage 2021: Sunayan Mitra, Director Coffee & Beverages, Nestle, South Asia Region, spoke about fingertip marketing

exchange4media Staff Oct 25, 2021 8:52 AM

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Hood, VP - Emerging Technologies, WPP, delivered the keynote address on 'Our digital future,' at e4m Screenage 2021

exchange4media Staff Oct 25, 2021 8:43 AM


An august panel of experts discussed creating mobile experiences to keep the consumers spending

exchange4media Staff Oct 23, 2021 8:16 AM


Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster

Sonam Saini Oct 19, 2021 9:00 AM


Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams

Sonam Saini & Kanchan Srivastava Oct 18, 2021 8:59 AM

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At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing

exchange4media Staff Oct 11, 2021 1:10 PM


Apart from IDPCGC, the MIB has already granted registration to OTT self-regulatory bodies floated by IBDF and IAMAI

exchange4media Staff Oct 11, 2021 8:34 AM

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At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM


Mindshare won the ‘Content Marketing Agency of the Year’ Award

exchange4media Staff Oct 8, 2021 8:34 PM

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The conference will be followed by the Indian Content Marketing Awards 2021 to acknowledge the best work in the domain

exchange4media Staff Oct 7, 2021 8:25 AM