transformation
Ajay Gupte Joins Dentsu India as New COO to Drive Transformation?blur=25

Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model

e4m Staff Jul 15, 2026 4:23 PM

Nikhil Mehrotra Joins Zscaler as Senior Director of Marketing?blur=25

Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India

e4m Desk Jul 15, 2026 11:35 AM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

Rema Vasan Appointed Global President of Social and Creator at WPP?blur=25

In her new position, Vasan will lead capability transformation for The Coca-Cola Company

e4m Desk Jul 14, 2026 10:59 AM

Ankur Parmar | Mahindra Lifespace Developers Ltd?blur=25

Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted

Sandhi Sarun Jul 14, 2026 8:59 AM

Sunil Gautam?blur=25

exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity

e4m Staff Jul 13, 2026 9:31 PM

Pallavi A. Singh Joins Genpact as VP of AI & Data Advisory?blur=25

Singh was previously associated with Providence India as Executive Director - AI & Data, Enterprise Transformation

e4m Staff Jul 10, 2026 4:48 PM

Naveen Kundu Takes Majority Stake in VOYAGE 1 to Transform Travel?blur=25

Naveen Kundu will lead the integrated business as Board Chairman & CEO

e4m Staff Jul 10, 2026 2:26 PM

Vishal N. Sharma Joins J Brrothers as India Operations Head?blur=25

Following a seven-year term at JioStar as marketing director, Vishal N Sharma joins US-based J Brrothers LLC as Head of India Operations

e4m Staff Jul 10, 2026 9:53 AM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Key CEOs Transforming India's Television News Landscape?blur=25

In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale

Ruhail Amin Jul 9, 2026 6:19 PM

Sam Tomlinson Takes the Helm as CEO of Mediasense?blur=25

Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments

e4m Staff Jul 9, 2026 10:25 AM

Brands Leverage Billboards for Social Media Engagement?blur=25

From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street

Shalinee Mishra Jul 9, 2026 9:15 AM

Jasmin Sohrabji?blur=25

At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up

e4m Staff Jul 8, 2026 6:24 PM

Ahmed Sayeed Becomes CMO of Korek Telecom, Focusing on Growth?blur=25

Ahmed Sayeed has been associated with Korek Telecom for over 5 years

e4m Desk Jul 8, 2026 6:03 PM

AI Adoption Could Boost Indian MSMEs by Over $490 Billion, Says Google Report?blur=25

The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses

e4m Staff Jul 8, 2026 12:06 PM

India's TV Ratings Revolution: Who Will Shape the Future of Viewing??blur=25

Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences

Dr Annurag Batra Jul 8, 2026 11:30 AM

Amit Duggal Joins Pravis as Founding Chief Growth Officer?blur=25

He has held senior positions at Essence, Omnicom Media Group, Madison and Mindshare

e4m Staff Jul 7, 2026 9:16 AM

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

JAKSON Engineers Welcomes Alexey Ustinov as New Independent Director?blur=25

Ustinov has held senior leadership roles with leading global energy and engineering organisations, including Siemens Energy and Cummins

e4m Staff Jul 3, 2026 5:51 PM

Aditya Gupta?blur=25

Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications

e4m Staff Jul 3, 2026 1:21 PM

Faisal Hawa Joins Lavasource as Chief Growth Officer?blur=25

Hawa has more than two decades of experience in enterprise technology, professional services, and workforce transformation

e4m Staff Jul 3, 2026 9:48 AM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

Stephanie Antonelli Takes Charge as Global Chief Transformation Officer at WPP?blur=25

Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer

e4m Desk Jul 2, 2026 6:42 PM

Rasesh Upadhyay Appointed Deputy CFO at Sony Pictures Networks India?blur=25

Rasesh Upadhyay brings his extensive experience in finance, strategy and business transformation to this role

e4m Desk Jul 2, 2026 6:36 PM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

AI Revolutionizes Brand Awareness: The New Marketing Landscape?blur=25

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

Mudit Kalia Joins MSM Unify as Associate VP for CampusOS in India?blur=25

Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation

e4m Staff Jul 2, 2026 11:18 AM

Abhishek Joshi Takes Helm as CEO of KLAY for Early Childhood Growth?blur=25

Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF

e4m Staff Jul 2, 2026 10:37 AM

Rahul Dubey Takes Charge as Chief Growth Officer at Publicis Sapient?blur=25

Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz

e4m Desk Jul 2, 2026 8:26 AM

Ketan K bharti?blur=25

Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati Jul 1, 2026 6:24 PM

Marking 85 Years Since the First Legal TV Commercial Aired?blur=25

On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it

Aryendra Khan Jul 1, 2026 12:28 PM

Commerce Media Revolution: Bridging Ads and Transactions in India?blur=25

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

WAVES Transforms into a Creator-Centric Digital Platform?blur=25

The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements

Imran Fazal Jun 30, 2026 8:39 AM

Rahul Mishra Exits Shemaroo After Nearly a Decade of Innovation?blur=25

Rahul Mishra was associated with the company for close to 9 years

e4m Desk Jun 29, 2026 6:34 PM

Narayan Iyer Takes Charge as Managing Director of Randstad India?blur=25

He will also be the Chair of Randstad India Management Council

e4m Staff Jun 29, 2026 3:25 PM

Chandradeep Kumar Joins Efficacy Worldwide as National Head of Media & Growth?blur=25

Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda

e4m Staff Jun 29, 2026 1:39 PM

Sujit Patil?blur=25

Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the future of communications leadership

Ritika Upmanyu Jun 29, 2026 11:00 AM

Shveta Singh?blur=25

Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes

Shveta Singh Jun 29, 2026 9:30 AM

Jane Lin Baden Discusses Cannes Lions and Asia-Pacific Growth Insights?blur=25

Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends

Team Impact Jun 26, 2026 9:01 AM

Cannes Lions International Festival of Creativity?blur=25

Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation

e4m Staff Jun 26, 2026 7:59 AM

Subhash Chandra Launches Season 3 of 'SACH' Talk Show?blur=25

The new season will premiere on June 28 and air every Sunday at 10pm

e4m Staff Jun 25, 2026 7:03 PM

Pradhyumna Ingle Takes Charge as Henkel's Country President for India?blur=25

Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies

e4m Staff Jun 25, 2026 6:21 PM

Prerna Mehrotra: Clients Demand Fewer Partners and More Accountability?blur=25

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM

Noel Tata Announces Departure as Trent Chairman After 30 Years?blur=25

Noel Tata signalled his exit at the company’s 47th AGM

e4m Staff Jun 24, 2026 6:10 PM

Tushar Banerjee Steps Down as VP of Digital at ABP Network?blur=25

Prior to joining ABP Network, Tushar Banerjee was associated with NDTV Convergence

e4m Staff Jun 24, 2026 1:54 PM