prime
Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

Ben Rolleston Appointed Head of Prime for APAC at Amazon?blur=25

Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development

e4m Desk Jul 9, 2026 5:32 PM

Garima Singh Leaves News24 After Three Years of Leadership?blur=25

Singh joined the channel as Senior Executive Editor and hosted the prime-time programme Sabse Bada Sawal

e4m Staff Jul 8, 2026 2:26 PM

Shilpa Sharda Appointed Head of Music at Prime Video & MGM Studios?blur=25

Previously, Sharda served as Director - Artist Services at Believe India

e4m Staff Jul 7, 2026 4:00 PM

Prime Focus Limited?blur=25

The investment was made through its indirect subsidiary Double Negative Films Limited (DNFL)

e4m Staff Jun 29, 2026 9:42 AM

Martin sorrell?blur=25

At Cannes Lions 2026, Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters

Brij Pahwa Jun 26, 2026 8:59 AM

sudhir chaudhry?blur=25

Over more than three decades in television journalism, he has remained a constant presence in an industry defined by relentless change.

e4m Staff Jun 18, 2026 9:26 AM

Sushant Sinha vs Rubika Liyaquat: The New Hindi News Showdown?blur=25

While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat

e4m Staff Jun 16, 2026 9:25 AM

rajat?blur=25

The decision to prepone the broadcast comes at a time when the program's reach continues to dominate national statistics

e4m Staff Jun 15, 2026 1:26 PM

News18 India Unveils New Primetime Line-Up with Top Anchors?blur=25

Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up

e4m Staff Jun 15, 2026 1:02 PM

Rajat Sharma | Sushant Sinha?blur=25

Industry observers note that while breaking news remains central to television journalism, audience loyalty is increasingly being built around trusted personalities and distinctive presentation styles

e4m Staff Jun 15, 2026 12:50 PM

‘Desh Ki Pathshala’ with Sushant Sinha?blur=25

Desh Ki Pathshala will air daily at 8:50 PM starting 16 June across TV, CTV, and YouTube

e4m Staff Jun 12, 2026 1:55 PM

Rubika Liyaquat Joins Times Network as New Anchor?blur=25

According to sources, she will host the channel's flagship show, 'News Ki Pathshala'

e4m Staff Jun 11, 2026 6:30 PM

Rubika Liyaquat Joins Times Now Navbharat as Prime-Time Anchor?blur=25

Sources indicate that Liyaquat is expected to take over the prime-time slot vacated by Sushant Sinha

Ruhail Amin Jun 8, 2026 1:14 PM

TV?blur=25

The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory

Imran Fazal Jun 3, 2026 8:32 AM

Exploring Communication Styles of India's Four Prime Ministers?blur=25

Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time

Dr. Suresh Gaur May 29, 2026 1:31 PM

Times Now?blur=25

The reformatting will infuse freshness in the content and attract younger audiences, the channel said

e4m Staff May 27, 2026 3:19 PM

mayank shah?blur=25

At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation

Sunidhi Vijay May 22, 2026 8:31 AM

Prime Time Awards 2025?blur=25

The awards honour agencies, brands, production houses and individuals for their creativity and impactful advertising

e4m Desk May 21, 2026 8:02 AM

Dr Annurag Batra, Prime Minister Narendra Modi, aspirational India?blur=25

Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India

Dr Annurag Batra May 20, 2026 1:06 PM

Sushant Sinha’s possible News18 entry sparks prime-time power shift buzz?blur=25

Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani

e4m Staff May 18, 2026 9:14 AM

ad spends?blur=25

Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending

Imran Fazal May 14, 2026 9:04 AM

Karan Bedi amid Amazon MX Player and Prime Video integration?blur=25

Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video

Kanchan Srivastava May 13, 2026 8:46 AM

video?blur=25

As audiences move seamlessly across OTT, short video, connected TV, gaming, podcasts and commerce platforms, brands can no longer rely solely on traditional high-reach TV slots

Sunidhi Vijay May 11, 2026 9:45 AM

Karan Bedi , Amogh Dusad?blur=25

As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad

Kanchan Srivastava May 7, 2026 5:05 PM

Amazon MX Player, Prime Video?blur=25

The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions

e4m Staff May 7, 2026 11:58 AM

Narendra Modi?blur=25

No official details have been shared about what the speech will cover.

e4m Staff Apr 18, 2026 7:14 PM

Rahul Shivshankar?blur=25

Rahul Shivshankar, Editorial Affairs Director at CNN-News18, speaks about newsroom priorities, the debate around loud television, the changing meaning of prime time, the role of AI, and more

Ruhail Amin Apr 17, 2026 9:27 AM

Arpita Arya likely to join News18 India show lineup changes?blur=25

According to sources, Arya has resigned from Aaj Tak and is expected to begin her second stint with the network

e4m Staff Apr 8, 2026 6:14 PM

Navika kumar?blur=25

In her new role, Kumar will introduce a podcast as well as mentor editorial teams

e4m Staff Apr 2, 2026 5:22 PM

Suraj Rajappan appointed MD and CEO of Kotak Mahindra Prime?blur=25

Rajappan will take charge from June 1, 2026; Shahrukh Todiwala to superannuate on May 31, 2026

e4m Staff Mar 30, 2026 1:11 PM

Navika Kumar absent from Times Now Navbharat prime time show?blur=25

The Hindi news channel has been telecasting other packaged programmes in the place of Navika Kumar's 'Sawaal Public Ka'

e4m Staff Mar 28, 2026 9:03 AM

Narendra Modi?blur=25

According to a news report, the government has revealed the figure in an RTI reply

e4m Staff Mar 21, 2026 9:35 AM

Alexander Stubb, Canadian PM, Dhurandhar?blur=25

A morning jog between Finland’s President Alexander Stubb and Canada’s Prime Minister Mark Carney in London’s Hyde Park took an unexpected turn with a reference to ‘Dhurandhar’

e4m Staff Mar 18, 2026 4:15 PM

Nikita Kandhari leads Hindi slate content marketing at Prime Video?blur=25

Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios

e4m Staff Feb 27, 2026 3:15 PM

Zakka Jacob: The ‘thinking man’s anchor’ redefining prime-time news?blur=25

Jacob is set to join Times Now as Managing Editor in April 2026, marking a significant transition in his career following a long and influential tenure at CNN-News18

e4m Staff Feb 26, 2026 9:18 AM

2026 India-France Innovation Forum?blur=25

At the 2026 India-France Innovation Forum, French President Emmanuel Macron highlighted a number of Indian-origin leaders heading some of the world’s most prominent companies

e4m Staff Feb 18, 2026 4:16 PM

Anjali Virmani appointed COO at Tvamev Prime Associates?blur=25

Virmani joins Tvamev after a long 16-year stint with Canara Bank

e4m Staff Feb 13, 2026 4:48 PM

Chandru Lakshminarayanan Takes Charge at Prime Video & MGM Studios?blur=25

Prior to this, Chandru Lakshminarayanan held the role of Head of Programming Strategy, EMEA at the company

e4m Desk Feb 5, 2026 12:22 PM

No compromise on ethical use: PM Modi at roundtable meet with AI CEOs?blur=25

The meeting was held ahead of the upcoming IndiaAI Impact Summit in February 2026

e4m Staff Jan 30, 2026 2:59 PM

How creators are building the new ‘Brand Bharat’?blur=25

India has transformed from being just a production base to a creative powerhouse capable of building globally relevant content  

Shalinee Mishra Jan 26, 2026 8:39 AM

Air Cambodia?blur=25

The airline unveils its first full brand update since 2009, with a new logo representing protection, strength, and good fortune

e4m Staff Jan 16, 2026 4:07 PM

Kali Sayak Mukherjee promoted to Head of Creative Marketing APAC and ANZ at Prime Video?blur=25

Prior to his elevation, Kali Sayak Mukherjee held the role of Creative Marketing Head, Amazon Prime Video India

e4m Desk Jan 12, 2026 4:11 PM