original
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 29, 2026 12:16 PM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
The new role is in addition to Banerjee's existing role as Creative Director at Studio NEXT
e4m Staff Feb 25, 2026 3:17 PM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
As part of the collaboration, Bloomberg TV+ and Bloomberg Originals are now available on JioTV and JioTV+
e4m Staff Oct 16, 2025 2:29 PM
InKhabar’s original shows are opening up unparalleled opportunities for advertisers
e4m Staff Sep 15, 2025 4:15 PM
YouTube’s reach, monetisation, and freedom draw creators; and brands are backing them, say experts
Kanchan Srivastava Jul 23, 2025 8:43 AM
This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens
As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native, persistent, high-intent, direct-to-device
Shantanu David Jun 12, 2025 9:30 AM
The collaboration is aimed at delivering high-impact storytelling that resonates globally
e4m Staff Apr 28, 2025 10:21 AM
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more
e4m Staff Sep 26, 2023 2:46 PM
Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette
exchange4media Staff Aug 26, 2022 5:00 PM
The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging
exchange4media Staff Aug 2, 2022 8:32 AM
The platform also announced its foray into original movie production in India with films in Hindi and Telugu to be released directly on the service
exchange4media Staff Apr 28, 2022 6:12 PM
In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content
Sonam Saini Apr 4, 2022 8:23 AM
Netflix was the largest investor, spending around Rs 1479 cr, followed by Amazon Prime Video with a spent of around Rs 1035 cr, according to London-based Omdia's 'India: Online Video Trends' report
Javed Farooqui Mar 30, 2022 8:40 AM
With 70 Indian originals so far, the streaming giant will also create original content in regional languages
exchange4media Staff Sep 24, 2021 1:32 PM
Customers worldwide can now update their Prime Video profile image to feature some of their favourite Amazon Original characters
exchange4media Staff Aug 20, 2021 6:41 PM
Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more
exchange4media Staff Aug 9, 2021 5:44 PM
The 8-parts web show is created by Bhuvan Bam and helmed by Himank Gaur
exchange4media Staff Aug 5, 2021 12:05 PM
The move is a first in the Marathi entertainment space where an OTT platform will exclusively produce and stream original content
exchange4media Staff Aug 3, 2021 11:45 AM
Gandhi, Director & Country Manager, Amazon Prime Video India, said this in a Q&A that was published on the official Amazon India blog ahead of Prime Day 2021
exchange4media Staff Jul 27, 2021 7:21 PM
In collaboration with Mango People Media, LEC's new vertical will create original fiction and non-fiction content for OTT, digital, film and other mainstream platforms
exchange4media Staff Jul 15, 2021 3:16 PM
Disney+ Hotstar, Voot, SonyLIV and ZEE5 have lined up an extensive original content line-up in 2021 to grow their user base and increase time spent by building stickiness
Javed Farooqui Jul 12, 2021 8:49 AM
So far, a 12-episode series on Food titled Power Foods and Veshbhusha on History have been launched
exchange4media Staff May 31, 2021 11:55 AM
The Creator Marketplace will open later this month for all businesses to partner with a select group of AR Creators through 2021
exchange4media Staff May 8, 2021 4:00 PM
The original series will premiere on OTT platform on 14th May 2021
exchange4media Staff May 5, 2021 5:52 PM
Viewers will get to enjoy some of the unscripted originals on the platform, adventure shows, crime thriller, courtroom drama, animated shows, movies and much more
exchange4media Staff Apr 27, 2021 3:28 PM
The series has been presented by Evaly and co-presented by Godrej Good Knight
exchange4media Staff Mar 31, 2021 6:35 PM
Produced and filmed in the heart of Mumbai by Colosceum Media, this new series was created in partnership with Team Whistle
exchange4media Staff Mar 30, 2021 12:53 PM
Produced and filmed in the heart of Mumbai by Colosceum Media, this new series was created in partnership with Team Whistle
exchange4media Staff Mar 26, 2021 5:32 PM
Srishti Behl Arya, Netflix India Director- International Original Film, talks about the platform's content strategy
Javed Farooqui Mar 17, 2021 9:10 AM
STARZ will collaborate with Lionsgate Television on the remake of hit series Casual, helmed by director Kunal Kohli, and starring Lara Dutta and Prateik Babbar
exchange4media Staff Feb 24, 2021 10:29 AM
In her previous stint, she was associated with Netflix as the Director for International Originals
exchange4media Staff Jan 18, 2021 6:32 PM
Tandav marks the digital debut of Dimple Kapadia and presents actors Saif Ali Khan, Zeeshan Ayyub & Sunil Grover in never-before-seen avatars
exchange4media Staff Jan 4, 2021 3:12 PM
The 50-minute short film is being launched in 190+ countries across the globe
exchange4media Staff Jan 4, 2021 12:28 PM
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia
exchange4media Staff Dec 11, 2020 8:43 AM
ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December
Javed Farooqui Dec 1, 2020 8:38 AM
The film is set to release on 9th November and will mark the beginning of ZEE5’s Bangladeshi Original Content chapter
exchange4media Staff Oct 27, 2020 3:01 PM
The long hour music block of Bollywood songs and some original tracks of top-notch Bollywood singers
exchange4media Staff Oct 16, 2020 2:07 PM
Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, says they have achieved their year's targets in just 3-4 months
Sonam Saini Aug 20, 2020 8:14 AM