measurement

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy 1 week ago

BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff 15-May-2019

The software, called SHARP, uses machine learning to deliver AI-optimized metrics and recommendations

exchange4media Staff 18-February-2019

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 14-February-2019

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff 30-January-2019

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively.

exchange4media Staff 10-January-2019

A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff 07-January-2019

Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively

exchange4media Staff 03-January-2019

Fever FM retained its hold over Mumbai and Delhi with 16.9 per cent and 18.4 per cent share respectively

exchange4media Staff 05-December-2018

Meanwhile, Radio City and Radio Mirchi maintained their lead over the Bangalore and Kolkata market, respectively

exchange4media Staff 26-November-2018

In Bangalore, Radio City maintained its leadership with an improved 25.4 per cent share

exchange4media Staff 12-November-2018

The platform provides Vyoma’s partners with insights, analyses and real-time feedback on all their ads that are running on the Vyoma Media Network

exchange4media Staff 23-October-2018

Radio City and Radio Mirchi retain top positions in Bangalore and Kolkata, respectively

exchange4media Staff 09-October-2018

Radio City and Radio Mirchi retained top positions in Bangalore and Kolkata respectively

exchange4media Staff 13-September-2018

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha 27-August-2018

This will facilitate seamless ad viewability and verification measurement across multiple vendors

exchange4media Staff 23-August-2018

Devendra Deshpande, Head-Content Plus, Mindshare, moderated the discussion held on Wednesday in Mumbai

exchange4media Staff 29-June-2018

The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

Abhinn Shreshtha 07-July-2017

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

exchange4media Staff 04-July-2017

Advertisment

Advertisment

Advertisment

Advertisment