measurement
Debraj Tripathy?blur=25

Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run

Debraj Tripathy Oct 14, 2020 9:17 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

OOH Audience Measurement System?blur=25

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

OOH Unified Measurement System?blur=25

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM

barc?blur=25

From July 2020, BARC India clients will have access to data solely through YUMI Analytics

exchange4media Staff Jun 29, 2020 3:20 PM

TV?blur=25

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

BARC?blur=25

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

exchange4media Staff May 4, 2020 2:54 PM

TV?blur=25

Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers

Naziya Alvi Rahman May 4, 2020 8:23 AM

Sunil Lulla?blur=25

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM

Integral Ad Science?blur=25

IAS has been selected for Brand Safety and Suitability Verticals that advertisers can trust

exchange4media Staff Apr 24, 2020 11:31 AM

BARC TV?blur=25

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM

RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Kantar?blur=25

Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong

exchange4media Staff Feb 24, 2020 5:34 PM

BARC India?blur=25

At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

TV?blur=25

According to PrimaVu data, English is the third most preferred language among premium South Audiences

exchange4media Staff Jan 7, 2020 8:40 AM

Nielsen India?blur=25

The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff Dec 4, 2019 5:23 PM

OTT?blur=25

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

Sandipan Mondal Zapr?blur=25

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM