marketing-initiatives

The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021
exchange4media Staff 1 day ago

Created by WATConsult, the film showcases how LEAD is ensuring that every child receives a great learning experience irrespective of constraints
exchange4media Staff Feb 22, 2021 1:16 PM

The campaign highlights the needs and expectations of different women from an equal world
exchange4media Staff Feb 20, 2021 9:03 AM

The strategic partnership will empower Indian micro, small and medium enterprises (MSMEs) in digitizing their operations and preparing for the future beyond cash
exchange4media Staff Feb 16, 2021 1:22 PM

The brand will be working with their ambassadors and influencers to spread the message of loving oneself through innovative ‘Love At First Scoop’ videos
exchange4media Staff Feb 13, 2021 6:00 PM

The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country
exchange4media Staff Feb 11, 2021 2:25 PM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
exchange4media Staff Feb 6, 2021 8:00 AM

Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York
exchange4media Staff Feb 3, 2021 3:49 PM

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Ritika Raj Jan 27, 2021 8:43 AM

Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said that this is Zivame’s second film in our exclusively created stand-up series for intimate wear
exchange4media Staff Jan 25, 2021 12:43 PM

This program is structured to offer the selected participants a 6-month internship involving both formal and on-the-job learning opportunities
exchange4media Staff Jan 25, 2021 12:34 PM

The campaign is created by Thinkstr, a Gurgaon-based independent agency
exchange4media Staff Jan 23, 2021 6:00 PM

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
exchange4media Staff Jan 22, 2021 4:11 PM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM

In his new role at ILC, Kumar will be responsible for transforming marketing efforts and deepening consumer connections to propel the brand to newer heigh
exchange4media Staff Jan 21, 2021 3:13 PM

With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits
exchange4media Staff Jan 21, 2021 1:46 PM

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
Ritika Raj Jan 21, 2021 8:30 AM

The 'Akela Hi Kaafi Hai' campaign features VVS Laxman who is known for his inner strength and impeccable style
exchange4media Staff Jan 19, 2021 4:03 PM

The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence
exchange4media Staff Jan 19, 2021 1:21 PM

Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
exchange4media Staff Jan 19, 2021 1:06 PM