Zenab Abbas joins Emerson as Marketing Director for Middle East & Africa
Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC
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Published: May 28, 2026 10:22 AM | 1 min read
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- Zenab Abbas has been appointed as the Marketing Director for the Middle East & Africa (MEA) at Emerson, as announced in a LinkedIn post.
- In her new role, she will oversee marketing initiatives and brand strategy aimed at driving business growth in the region.
- Abbas brings over 10 years of experience in B2B marketing, strategic communications, and brand management across various sectors, including critical infrastructure and AI.
- Her expertise includes developing go-to-market strategies, demand generation frameworks, and customer engagement programs, and she has previously led regional marketing efforts involving direct sales teams and partners.
Zenab Abbas has been appointed as Marketing Director for Middle East & Africa (MEA) at Emerson. Abbas shared the update through a LinkedIn post, expressing excitement about beginning a new journey with the company.
"Excited to share that I've recently joined Emerson as Marketing Director for the Middle East & Africa. This one feels personal", she said in her LinkedIn post.
In her new role, she will lead marketing initiatives and brand strategy across the region, focusing on business growth. Before joining Emerson, Abbas built extensive experience in B2B marketing, strategic communications and regional brand management.
Zenab Abbas is a senior B2B Marketing Director with over 10 years’ experience leading regional marketing across the Middle East, Africa, Europe and Asia Pacific, primarily within complex, industrial and technology-led sectors such as critical infrastructure, cloud, AI.
She specialises in building scalable go-to-market strategies, demand generation frameworks and customer engagement programmes that translate complex portfolios into clear, outcome-led value propositions.
In the past, she has led regional marketing programmes, working across direct sales teams and extended ecosystems including strategic alliances, distributors, resellers and consultants.
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