hype
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
According to the study by Hypercollective, 83.3% of children use digital devices, with smartphones emerging as the dominant screen for 75.7% of kids
e4m Staff Mar 10, 2026 1:19 PM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance
Anuja Jain Dec 1, 2025 8:27 AM
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
e4m Staff Nov 14, 2025 1:55 PM
Panellists at e4m iDAC 2025 were in agreement that hyper-personalisation works best when grounded in cultural context and supported by human insight
e4m Staff Oct 16, 2025 8:43 AM
Karthik Pillai, CEO of FourNxt, will lead the unit as part of iLink’s senior leadership team
e4m Staff Sep 30, 2025 3:59 PM
Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India
NATIVE CONTENT Sep 10, 2025 1:11 PM
The alliance will target new areas such as the Middle East and Africa and Asia-Pacific
Unified tech stack, control tower visibility, and partner aggregation enable rapid delivery at scale for D2C and enterprise brands
e4m Staff Jul 24, 2025 4:51 PM
Srinath Kotamaraju has scaled revenue operations at Mindshare, Yahoo! India, Interactive Avenues, Reprise Digital Indonesia and Hiveminds
e4m Staff Jul 24, 2025 8:56 AM
The new engagement tool offers visibility boost, ties into broader creator-first updates
e4m Staff Jul 17, 2025 11:38 AM
With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook
Kanchan Srivastava Jun 19, 2025 9:04 AM
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions
Shantanu David May 19, 2025 8:19 AM
From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s a foundational reset
Shantanu David May 7, 2025 9:17 AM
While the corporate entity changes to Eternal Ltd, the Zomato brand and app will continue to operate as usual
At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.
e4m Staff Jul 23, 2024 12:39 PM
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
e4m Staff Jan 22, 2024 3:58 PM
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Sohini Ganguly Aug 11, 2023 9:05 AM
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
exchange4media Staff Jun 15, 2023 11:56 AM
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
exchange4media Staff Jun 6, 2023 1:57 PM
CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM
Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization
Karan Chowdhary Oct 24, 2022 8:27 AM
The agency will partner up with the brand to launch LuLu Hypermarket in Lucknow
exchange4media Staff Sep 21, 2022 1:08 PM
Panth is a professional gamer and founder of India’s famous Esports company, Team Brutality
exchange4media Staff Jan 13, 2022 1:35 PM
The platform will bring talent, technology, commerce & experience together to create immersive experiences for brands
exchange4media Staff Oct 26, 2021 1:02 PM
Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India
exchange4media Staff Sep 16, 2021 12:37 PM
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
Noel Dsouza Jan 15, 2021 8:21 AM
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
Neeta Nair Oct 14, 2020 9:22 AM
Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group
exchange4media Staff Sep 11, 2020 8:55 AM
Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors
Tasmayee Laha Roy Aug 7, 2020 8:02 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist
Nafisa Shaheen May 19, 2020 4:01 PM
Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points
exchange4media Staff May 14, 2020 11:45 AM
Guest Column: Kiran Khadke, Co-founder & Creative Lead, Hyper Connect, shares insights on how the creative teams have overcome the lockdown challenges
Kiran Khadke May 5, 2020 1:40 PM
Hyper Connect Asia, co-founders, Ankur Pujari and Kiran Khadke speak to exchange4media on their journey so far and surviving in times of the Coronavirus
exchange4media Staff Apr 8, 2020 8:32 AM
With the acquisition, Nihilent can now amplify its technology stacks by bridging the gap between technology, digital, spatial and creative
exchange4media Staff Mar 19, 2020 4:17 PM
Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app
Shreshtha Verma Feb 21, 2020 8:19 AM
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
Shikha Paliwal Feb 20, 2020 8:32 AM
Hypershots will have user generated content and will have ad-supported content, say media reports
exchange4media Staff Feb 18, 2020 1:13 PM
The new service is a one-stop solution for an impactful and ROI driven store launch
exchange4media Staff Feb 13, 2020 4:14 PM
Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing
Misbaah Mansuri Feb 3, 2020 8:43 AM
Prashanto Das & Shubham Chauhan, Founders of Hyperstate Technologies, elaborate on their AI-driven interaction technology 'Kappa' and the factors that differentiate it from other tech tools
exchange4media Staff Jan 27, 2020 8:35 AM