Hyperstate Technologies names Srinath Kotamaraju as Head of Ad Sales for KappaX

Hyperstate Technologies, the pioneering force behind Interactive Ad-tech platform KappaX, today announced the strategic appointment of Srinath Kotamaraju as Head of Ad Sales. This leadership addition signals the company’s commitment to accelerating revenue growth and deepening market penetration across India’s rapidly evolving digital advertising landscape.

Kotamaraju brings over 25 years of experience in traditional and digital media, having built and scaled revenue operations at industry leaders including Mindshare, Yahoo! India, Interactive Avenues, Reprise Digital Indonesia, and Hiveminds. His proven track record in P&L management, cross-industry client leadership, and innovation-first strategy positions him to drive KappaX’s ambitious growth trajectory.

“The advertising industry stands at a critical inflection point,” said Srinath Kotamaraju. “While reach and views dominated the previous era, today’s marketers demand relevant attention—moments where audiences engage, consider, and convert. KappaX delivers precisely this transformation, making every impression work harder through interactivity, context, and intent-driven design. I am excited to partner with Prashanto and Shubham to build a more meaningful, measurable future for advertising.”

The appointment comes as KappaX demonstrates remarkable market traction. Working closely with its partner agencies  it has delivered a phenomenal 8x user engagement increase and 60% higher brand recall for brands including WhatsApp, Mercedes-Benz, CitiBank, Canon amongst many others . Unlike traditional advertising tools that focus solely on content presentation, KappaX operates as a comprehensive sales acceleration platform, embedding actionable conversion moments directly into content and providing behavioural analytics that enable faster deal closure.

“Srinath represents the strategic leadership required for our next growth phase,” said Prashanto Das, Founder of Hyperstate Technologies. “His unique combination of strategic vision, brand empathy, and sales expertise makes him ideally suited to scale our revenue engine. With his leadership, we are not merely pursuing growth—we are fundamentally reimagining how every impression can spark intent and every interaction can drive conversion.”

Kotamaraju’s mandate encompasses scaling direct brand partnerships, strengthening agency alliances, and maximizing revenue through KappaX’s differentiated technology stack. His appointment reinforces Hyperstate’s position as the preferred partner for brands seeking contextual, immersive, and high-performing advertising experiences.