ZEE5 set to launch short-video sharing app called Hypershorts: Reports

Hypershots will have user generated content and will have ad-supported content, say media reports

e4m by exchange4media Staff
Updated: Feb 18, 2020 1:13 PM

ZEE5 is set to launch a short-video sharing app called Hypershorts, say media reports. It is said to go live in a month’s time.

Hypershots will have user generated content going up to 1.5 minutes and will have ad-supported content.

According to ZEE5, Hypershorts will be an attempt to increase its user base.

As per reports, ZEE5 has allocated nearly Rs 100 crore for the app.

In November, we had reported that ZEE5 Global has seen a huge surge in revenue with the introduction of an offer of a 50% discount on their annual packs. The annual pack subscriptions witnessed nearly three-fold growth over a month’s time.

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