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For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
Raima Singh Jul 16, 2026 6:40 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
The proposal will be placed before shareholders at an Extraordinary General Meeting on July 31
e4m Staff Jul 10, 2026 9:30 AM
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
Aryendra Khan Jul 1, 2026 8:57 AM
NDTV CEO and Editor-in-Chief Rahul Kanwal outlined the broadcaster's future strategy centred on digital expansion, innovation and sustainable growth at an AGM
e4m Staff Jun 27, 2026 9:44 AM
Unlike global AI platforms that build in English and translate later, Jio is building AI natively in Indian languages
e4m Staff Jun 19, 2026 3:50 PM
Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year
e4m Staff Jun 19, 2026 3:04 PM
Harsh Sharma to lead AI, automation, product development, and technology initiatives
e4m Staff Jun 16, 2026 1:18 PM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM
e4m Staff Jun 10, 2026 8:14 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
The dues are payable to marketing vendors and distribution partners, payments related to domestic and international transponder services, repayment of working capital facilities
e4m Staff Jun 3, 2026 11:17 AM
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
e4m Staff May 29, 2026 2:11 PM
In the wake of a proposal to remove 7 independent directors and full-time director Satish Chandra Mishra, the directors have sent a lengthy representation to shareholders
e4m Staff May 25, 2026 9:27 AM
Tanya Chhabra has been elevated to AGM - Streaming Partnerships - OST & South Label Cluster at Universal Music Group
e4m Staff May 11, 2026 11:44 AM
Prior to this, Mohit Dutta was with Mars for nearly a decade, and earlier with Hindustan Unilever and Shell
e4m Staff May 6, 2026 12:19 PM
Most recently, Nikhil Kumar served as the Chief Growth Officer at mediasmart
e4m Staff Apr 29, 2026 2:52 PM
Prior to this, Ellie Brocklehurst was with TBWA\Asia as Chief Marketing Officer, Asia
e4m Desk Apr 20, 2026 10:57 AM
Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM
e4m Staff Apr 17, 2026 6:21 PM
Kini was earlier with L'Oréal as Senior Manager (Lead) – External, Internal Communications & Engagement
e4m Staff Apr 10, 2026 6:23 PM
D'Souza was earlier the Senior Manager Media Group - Marketing & Operations (Digital + Brand + Communications + Product)
e4m Staff Apr 9, 2026 10:03 AM
The In Memoriam tribute, honours film industry figures who passed away in the previous year
Vaishnavi Deshpande Mar 16, 2026 4:43 PM
MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity, the company said
e4m Staff Mar 13, 2026 9:34 AM
In March 2024, the Bombay High Court struck down the amended IT Rules enabling the Fact Check Unit, holding that the provision violated constitutional protections for free speech
e4m Staff Mar 10, 2026 7:19 PM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM























